Apple Maps ads finally started showing up for iPhone and iPad owners in the United States and Canada this week, and some users are angry — and even threatening to switch to Google Maps.
Sponsored listings now appear inside the Maps app’s search experience, front and center, tagged with a discreet label. But some iPhone owners feel disappointed and even betrayed, saying Apple is prioritizing ad dollars over a pristine user experience.
Andy Hertzfeld, one of the original members of the Macintosh team, has uploaded an unseen series of 1983 interview snippets intended to be used for Mac ads. The mini interviews feature the likes of Hertzfeld, Mike Murray, Burrell Smith, Bill Atkinson, Susan Kare, and George Crow talking about Apple’s then in-development computer.
The ads were never used — but it’s a great nostalgic look back at the enthusiasm surrounding the original Macintosh 128K.
A former Apple advertising creative lead, who worked on some of its biggest ad campaigns, has sued his former agency, TBWA. Duncan Milner claims wrongful termination based on age discrimination.
Following the retirement of TBWA boss (and Steve Jobs friend) Lee Clow this year, Milner was told that the company “couldn’t carry his salary anymore.”
Get ready to see even more ads on Instagram.
The social media platform has been milking every inch of screen space for ads over the last five years. Now the company says it plans to slowly roll out ads into the Explore page, starting with an advertisement for IGTV that should start showing up today.
Not every feature that makes the iPhone special is an immediately visible one like fancy new displays or new color options. Some of the things which make iOS great are under-the-hood features like its focus on encryption, privacy in the App Store — and even Apple’s sustainable focus on iPhone recycling.
Those are three of the topic highlighted in a series of new ads. Apple shared them to its YouTube channel in Australia over the weekend. Check them out:
Conversations with your friends won’t be the only thing that shows up inside your WhatsApp next year. Facebook has confirmed ads will also start appearing in 2020.
You’ll see them in WhatsApp Status, the messaging platform’s answer to Instagram Stories.
Mozilla, the company behind Firefox, is calling for Apple to boost user privacy on iOS by introducing rotating advertiser IDs.
Most iPhone and iPad users don’t know that they can block access to their unique ID, Mozilla says. Regularly rotating IDs would make it harder for companies “to build profiles of us over time.”
Sign the petition to pressure Apple into making a change today.
Apple goes back to the basics in a new set of ads today uploaded to YouTube.
Doing away with fancy effects, catchy music, and even its own hardware, it highlights some of the key features of Face ID and iOS 12. It also promotes its smartphone recycling program that’s open to all handsets — even if they’re not iPhones.
Hulu has slashed the price of its ad-supported plan, making the service more accessible to budget-conscious consumers.
It’s not all good news, however: Hulu’s Live TV plan, which offers access to more than 60 top channels live and on-demand, is now more expensive. The ad-free Hulu and Hulu + Spotify plans have not been changed.
Apple has pulled all but one third-party SDK from Shazam in its latest update.
The move wipes out analytics firms, ad networks, open-source projects, and more — including Google AdMob, Facebook Ads, Amazon Ads, and DoubleClick. Only HockeyApp, a Microsoft platform for beta testing, is still available.
You could soon see your Spotify account banned or shutdown completely if you use an ad blocker.
The music streaming service’s updated terms of service, which go into effect on March 1, now specifically state that using tools or modified apps to block ads is prohibited.
Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.
This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.
Fortnite’s staggering rise in popularity has inevitably attracted a large number of cheaters who use third-party hacks to gain an in-game advantage.
The hacks they’re using help them aim faster, fire their weapons quicker, and even slow down enemy players. They’re also spreading malware all over the web.
It’s thought tens of thousands of Fortnite players have been affected, but you have nothing to worry about if you play on Mac or iOS.
Some believe Facebook is already using our smartphones to hear our private conversations. That’s not true, but the social network is certainly considering it.
Facebook has applied for a new patent that describes a method of tapping into our microphones to listen to our reactions to TV ads. It’s just as invasive as it sounds.
There are plenty of reasons why you should avoid using Facebook Messenger. Here’s one more: Facebook is putting autoplaying video ads in your private conversations.
Why aren’t you switching already?
Apple’s brilliantly creative HomePod ad, directed by Being John Malkovich helmer Spike Jonze, has won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.
The awards were handed out on Thursday night. Apple shared the “Advertising Excellence/Single Commercial category” top spot with the absolutely hilarious “It’s a Tide Ad” Super Bowl series of ads for Tide. If you haven’t seen Apple’s excellent HomePod ad before, you can check it out below.
Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more.
Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — thereby making them feel more authentic. They also embrace Apple’s accessibility push, demonstrated through stories like legally blind photographer Bruce Hall, who uses Apple devices.
Check them out below.
Apple wants everyone to know about the Apple Pencil compatibility with this year’s 9.7-inch iPad refresh — and a new series of ads aims to help with that mission.
Appearing on Apple’s U.K. YouTube channel, the short ads demonstrate how the Apple Pencil can be used for image markup, writing and drawing. The spots are set to NONONO’s track “Masterpiece.” Check them out below.
There are plenty of pro-grade applications for the iPad, but that doesn’t mean that kids aren’t also benefitting from Apple’s tablet and the Apple Pencil stylus.
In a new series of ads which debuted on its Turkey YouTube channel, Apple shows off images drawn by kids using the Apple Pencil. Check them out below.
Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.
Check them out below.
Apple debuted two ads over the weekend, both showing off features of the iPad Pro, running iOS 11.
The first ad, “Take Notes,” depicts how the Apple Pencil can let people write down handwritten notes, complete with doodles. The second, “Augmented Reality,” shows off Apple’s ARKit technology by demonstrating the way that apps like Ikea Place can drop virtual items of furniture into the real world.
Check them out below.
Apple is allowing select publishers to test Google DoubleClick ads on its News platform, according to a new report.
It’s said to be part of a plan to make the News app more lucrative for publishing partners, with many disappointed with its existing monetization opportunities.
Apple’s partnership with the Rock (aka Dwayne Johnson) has spawned three new ads for the iPhone 7 that showcase Siri’s talents at performing everyday tasks.
The Rock cooks up something smelly and takes his selfie talents to space in the colossal ads that are a follow up to the short film Apple released last month starring Johnson and Siri.
Check out all three sequel ads:
Google is going to stop scanning your Gmail messages for ad personlization, it has confirmed today.
You will still see ads when you use Gmail on your phone or in a web browser, but they will no longer be based on information Google has pulled from your emails.
Apple has debuted two new “How to” videos online related to the Memories feature on iOS, which lets your Photos app scan through your image library for meaningful people, places and other snaps, and then presenting them in curated collections.
Check the two new spots out below.