Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.
Check them out below.
HomePod — Beat
https://www.youtube.com/watch?v=3n9QTdj6Jv4
HomePod — Bass
https://www.youtube.com/watch?v=nsO97h0FO4Y
HomePod — Equalizer
https://www.youtube.com/watch?v=wq0_vPqc444
HomePod — Distortion
https://www.youtube.com/watch?v=lR7OZ7ZmZVI
For more about Apple’s $350 HomePod smart speaker, you can check out our unboxing video here or our first impressions review here.
In addition to the new ads, Apple has also released a more in-depth User’s Guide to guide potential customers (or existing HomePod owners) through the features offered by its new smart speaker.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
One response to “New HomePod ads show off its musical versatility”
Maybe the advertising is effective in generating sales but jeez, Apple ads have become boring. For years now, it’s all been a variation of the same old thumping music track with highly kinetic live action or graphics. I remember Phil Schiller brought their ads in-house years ago. Are they still made in-house? Don’t they ever aspire anymore for an ad campaign as good as I’m a Mac/I’m a PC? (Not to mention 1984.)