What you’ve always dreaded is about to come true. Get ready for ads in your Instagram feed.
Facebook’s photo sharing giant confirmed today that photo and video ads are indeed on the near horizon. Expect them to “occasionally” start appearing within the next couple months.
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.
Instagram had previously alluded to ads being a little farther down the road, but it looks like the rollout is happening sooner rather than later.
“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” according to Instagram. If you see an ad that bothers you for whatever reason, Instagram says you’ll be able to hide it forever.
A lot of brands on Facebook have been utilizing video to advertise already. The difference is that Instagram will start inserting ads from accounts you don’t follow throughout your feed. Here’s an idea of what these ads could look like: