Apple pushes iPad Pro as PC killer in new ads

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The iPad Pro comes with LTE.
The iPad Pro comes with LTE.
Photo: Apple

Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.

The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.

Watch all four right here:

Apple touts Portrait Mode as an antidote to boring profile pics

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Portrait Mode is a game changer.
Portrait Mode is a game changer.
Photo: Apple

Are your social media profile pictures starting to look old and stale? Then Apple has some killer advice for you: buy the iPhone 7 Plus!

Apple just dropped two new video ads for the iPhone 7 Plus that tout the device’s dual-lens camera. With the new Portrait Mode feature, Apple showcases how you can take your boring profile pictures to the next level.

Check it out:

Pokémon GO is finally adding 80 new monsters this week

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Time to load up on PokéBalls and catch some pocket monsters.
Time to load up on PokéBalls and catch some pocket monsters.
Photo: Niantic

Catching all the Pokémon in the world is about to get a lot more challenging.

The makers of the popular game Pokémon GO revealed that 80 new creatures will be added this week, along with gender-specific variations and an all-new way to evolve your Pokémon.

Facebook is making a video app for Apple TV

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Hidden messages on Facebook? Sign me up!
Facebook is coming to Apple TV.
Photo: Rob LeFebvre/Cult of Mac

Mark Zuckerberg wants to take over your television.

Facebook revealed today that it is planning to build an all-new video app for set-top-box devices like Apple TV and Amazon Fire. And if it’s successful, it could cause big problems for YouTube.

iPhone 7 Plus’ stunning Portrait Mode is ready for its close-up

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Portrait Mode turns ordinary pics into extraordinary photos.
Portrait Mode turns ordinary pics into extraordinary photos.
Photo: Apple

Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.

Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.

Gorgeous concept video adds Touch Bar to iPhone 8

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iphone 8 concept with touch bar
Would Touch Bar make sense on the iPhone?
Photo: ConceptsiPhone/YouTube

The next iPhone likely won’t be out for at least another seven months, but that hasn’t stopped one Apple fan from dreaming up a gorgeous ad for the upcoming device.

Apple is expected to make the bezels thinner than ever on the 2017 iPhone which is rumored to feature a number of new upgrades. The Concept iPhone YouTube channel created a fake ad that shows how Apple might utilize the extra space by turning the home button section into a Touch Bar.

Check it out:

Watch what happens when an iPhone drowns in molten aluminum

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This isn't your normal stress test.
This isn't your normal stress test.
Photo: The Backyard Scientist

Apple’s iPhone empire has been made possible thanks to the magic of aluminum. But under certain circumstances, Jony Ive’s favorite metal can be the iPhone’s worst enemy.

The folks behind the YouTube channel Backyard Scientists decided to see what happens when you dunk the iPhone in molten aluminum. Seeing the iPhone get a Terminator 2 type of death is oddly beautiful.

Check it out:

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out: