Watch what happens when an iPhone drowns in molten aluminum

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This isn't your normal stress test.
This isn't your normal stress test.
Photo: The Backyard Scientist

Apple’s iPhone empire has been made possible thanks to the magic of aluminum. But under certain circumstances, Jony Ive’s favorite metal can be the iPhone’s worst enemy.

The folks behind the YouTube channel Backyard Scientists decided to see what happens when you dunk the iPhone in molten aluminum. Seeing the iPhone get a Terminator 2 type of death is oddly beautiful.

Check it out:

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

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Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Celebrity Apprentice hires YouTube star iJustine

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Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Photo: iJustine screenshot/YouTube

Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.

Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.

Video glitches plague new MacBook Pro

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
You might want to hold off on buying the new MacBook Pro.
Photo: Apple

The new MacBook Pro may not have been worth the long wait for many customers that preordered.

Early owners of Apple’s new machine are reportedly encountering problems with the GPU that cause the display to glitch so bad the MacBook Pro becomes unusable at times.

Doom blasts onto MacBook Pro’s Touch Bar

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You can now play DOOM on the Touch Bar.
You can now play DOOM on the Touch Bar.
Photo: Defractive b3ll/YouTube

The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.

The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.

Check it out:

Apple’s monstrous Christmas ad will melt your frosty heart

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An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
Photo: Apple

Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.

The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.

Check it out:

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

MacBook Pro Touch Bar lets users skip through YouTube ads

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macbook pro touch bar
Hate YouTube ads? We've got the perfect laptop for you!
Photo: Apple

The Touch Bar in Apple’s new MacBook Pro may have met with mixed reviews so far, but there’s one group it is finding favor with: people who absolutely hate having to watch compulsory YouTube ads.

First spotted by users on Reddit, at present the fancy new Touch Bar lets users scrub through otherwise unskippable ads so you can start watching videos straight away.