Weeks after launch, Apple has quietly reduced Studio Display XDR’s price by $400. The monitor now starts from $2,899, down from $3,299.
The reduced price only applies to the Studio Display XDR with the VESA mount adapter.
As Apple turns 50, it’s worth looking back on the company’s greatest accomplishments and lowest moments through history. If you don’t have time for David Pogue’s 600-page epic, Apple: The First 50 Years, maybe you can spare eight minutes to relive the single biggest piece of Apple news every year.
You can watch 50 years of Apple announcements compressed into a single video. Or, keep reading below for a quick rundown.
Apple is working to upgrade Siri so the voice assistant can handle multiple requests at once, according to an unconfirmed report from Bloomberg. The feature would let users combine several commands into a single query instead of issuing them one at a time.
It’s apparently part of a much larger project to inject some real intelligence into Siri. Artificial intelligence.
Two new Sonos speakers — one portable, one not — aim squarely at easy home setup for listeners who want room-filling audio without headaches. Both the portable Sonos Play ($299) and mic-free home speaker Era 100 SL ($189), which went on sale Tuesday, work with Apple AirPlay 2.
“Much of consumer tech promises innovation, yet too often delivers isolation — new devices replacing old ones instead of building on what already works,” said Sonos CEO Tom Conrad. “We believe a great sound experience shouldn’t reset every time you add something new. It should get better.”
Macs in enterprise settings typically last for five years, besting the three-year lifespan for Windows PCs, according to a company that makes software to help businesses manage their computers.
But the really shocking revelation from the report is that more than half of Windows PCs used in big business get replaced within a year.
macOS Tahoe 26.4 brings several new features to Macs. But it also breaks one critical functionality: Time Machine backups.
The bug appears to affect backups over network drives and NAS (network-attached storage), causing them to fail with a credential error.
Following the public release of iOS 26.4 a week ago, Apple released iOS 26.5 developer beta 1 on Monday.
Unlike its immediate predecessor, the first iOS 26.5 beta arrives with few new features. Most of the changes focus on users in the European Union.
Apple’s first desktop Mac with an OLED screen is in early development, according to a report coming out of the company’s supply chain in Asia. That would give the all-in-one desktop a truly beautiful display.
At this point, OLED screens typically go into Apple’s premium models. It’s not clear if that’ll hold true for the iMac, however.
Apple’s global 50th anniversary celebration is building to what might be its most memorable moment yet — and if the clues are right, it involves a Beatle performing at Apple Park this week. Or somebody else from the British Invasion that Steve Jobs loved.
Update: The rumor proved true: Paul McCartney played Apple Park on Tuesday night.
The Brydge Max 11.0 is a premium iPad keyboard case with the potential to dethrone Apple’s own. The two products have much in common, including a cantilever design, but the Brydge version stands out with much wider viewing angles and a gorgeous aluminum exterior.
It fits recent 11-inch iPad Pro models. A version for earlier 11-inch iPads is also available, and one for 13-inch iPads comes out soon.
UPDATE: Brydge Max 11.0 was announced in February and is now shipping.
Apple’s history is often distilled into the “Jobs and Woz” garage origin story and the slick modern era of design legend Jony Ive and current CEO Tim Cook. But a group of critical, often overlooked contributors actually forged the company’s 50-year arc. Here are 16 unsung heroes from Apple’s first 50 years — some of the most important “geniuses” and original thinkers behind Apple’s success.
“It doesn’t make sense to hire smart people and then tell them what to do,” Steve Jobs once said. “We hire smart people so they can tell us what to do.”
This week on the Cult of Mac podcast: New details emerge about a major upgrade that would transform Siri from a laughingstock to a legitimate AI assistant.
Unfortunately, these plans sound mighty familiar. Still, we’re guardedly optimistic that Apple can pull it off this time.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
Looking back over Apple’s first 50 years, it’s clear what the company’s greatest talent is: turning rivals’ niche products into mainstream hits.
Apple proves adept at releasing new products in categories that looked like failures because customers simply lacked interest. But then Apple figured out what its competitors were doing wrong and released its own versions that quickly became iconic.
Here are five examples of Apple turning other companies’ fiascos into triumphs.
The $599 MacBook Neo arrived with a hard limit: 8GB of RAM. Some of you probably don’t understand the hoopla… more RAM can simply be added, right? Nope. The design of Apple’s processor makes it fast and efficient, at the cost of RAM upgrades.
Here’s what’s going on.
Accessories brand ESR just unveiled a comprehensive range of cases, keyboard covers, screen protectors and styluses designed specifically for Apple’s M4 iPad Air. And all new ESR M4 iPad Air accessories get a 33% off discount for launch. As a proud owner of a new M4 iPad Air, I’m tempted.
Apple officially pulled the plug on the Mac Pro on Thursday, scrubbing its most expensive desktop computer from its website. Links that used to go to the top-end machine now redirect to the overall Mac page.
Quietly killing the machine brings an ignominious end to the $6,999 computer that Apple had not updated in years.
Apple is planning a major shift for Siri in iOS 27, opening the voice assistant up to multiple third-party AI services, not just ChatGPT, according to a report published Thursday.
If true, this means iPhone users will be able to route Siri requests to different AI models, such as Google’s Gemini or Anthropic’s Claude, depending on their preference.
All over the world, Apple enjoys spending its milestone 50th anniversary month in the company of the artists and fans who have made the last five decades extraordinary, the company said recently of its worldwide birthday parties.
The festivities began on March 13 when Grammy Award-winning artist Alicia Keys took to the iconic steps of Apple Grand Central in New York City. Celebrations also rolled in China and South Korea, then London and Sydney, Australia. We’ve added new photos, below.
Four new companies will join Apple’s American Manufacturing Program (AMP), the iPhone giant said Thursday. It adds them to a growing roster of U.S.-based manufacturing partners as part of its $600 billion, four-year commitment to U.S. manufacturing.
“At Apple, we believe in the power of American innovation and manufacturing, and we’re proud to partner with even more companies to produce critical components and cutting-edge materials for our products right here in the U.S.,” said CEO Tim Cook.
Samsung has been using a 200MP primary camera on its flagship Galaxy phones for a while now. Apple may supposedly join the list in 2027, as it is reportedly evaluating such a sensor for future use.
Several upcoming flagship Android phones from Chinese brands due to launch this year will adopt a 200MP primary camera.
When it released watchOS 26.4 on Tuesday, Apple fixed an annoying recent addition to the Workout app. After you update, you can tap on the big fat workout type icon to start recording a workout quickly and easily.
It’s a small thing, but when you’re dealing with a screen the size of the Apple Watch — and especially when you’re outside in the bright sun, getting ready to jump into a workout — the bigger the tap target, the better.
Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a significantly more powerful set of instruments to track how their apps and games perform. And, crucially, how well they can make money, the iPhone giant said.
But not everyone’s thrilled with it so far.
Your MacBook will now warn you when you plug in a slow charger. Apple quietly introduced this feature in macOS Tahoe 26.4.
The “Slow Charger” warning can help you quickly identify underpowered adapters that could slow down charging or affect your MacBook’s performance during use.
Apple plans a top-to-bottom revamp of Siri in iOS 27 that turns the beleaguered voice assistant into an AI chatbot at the heart of iPhones, Macs and iPads, according to a new report.
Apple might even launch a standalone Siri app that, like competing apps from ChatGPT and Google Gemini, serves as a central hub for all the user’s interactions with the AI assistant.
iPad aficionados should be excited that John Ternus could someday take over as Apple CEO. As the head of hardware engineering, he’s been a sort of cheerleader for Apple’s tablet, including urging the company to develop new capabilities that push the iPad beyond being just a big iPhone.
If Ternus becomes Apple CEO — he’s apparently the frontrunner for the position — he’d have the authority to ensure the iPad fulfills its enormous potential.