Apple could switch to a more powerful Ultra Wideband chip on the iPhone 15. And for its 2024 iPhones, the company could adopt the newer and faster Wi-Fi 7 standard.
These hardware upgrades will seemingly allow Apple to build a more competitive ecosystem for its upcoming Vision Pro headset.
This week on Cult of Mac’s podcast: The first impressions of Apple’s just-unveiled Vision Pro headset leave us mind = blown. Still, no matter how vivid the VR is … or how flawless the visionOS user interface is … or how “natural” the headset looks to be … can anything justify its $3,499 price tag?
Also on The CultCast:
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Meta CEO Mark Zuckerberg thinks Apple’s $3,499 Vision Pro headset does not pack any significant technological breakthroughs. He claims his company explored all options used by Apple — but ultimately decided against them.
Zuckerberg expressed his thoughts on Vision Pro in a companywide meeting with Meta employees.
The $3,499 price of Vision Pro, the long-awaited AR/VR headset Apple rolled out at WWDC23, startles some people. You can find audience reaction videos out there with audible gasps when the price was announced (including among Apple employees, some posts claim). And mainstream headlines are joining in, too.
And of course social media hasn’t let up on the jokey memes. See below for a few choice examples.
Just a day after Apple unveiled its Vision Pro AR/VR headset at WWDC23, news came along Tuesday that the company acquired Los Angeles-based AR headset startup Mira.
Mira makes headsets for other companies — notably Super Nintendo World theme parks — and holds contracts with the U.S. military.
How does Apple’s new “spatial computing” platform visionOS work exactly?
At WWDC23 this week, Apple detailed a bunch of interesting tidbits about how the new Vision Pro headset works. Apple detailed how buttons look and behave in the spatial computer, how they are pressed without any physical controls, and how apps work in 3D.
Here’s how Apple’s spatial interface works.
First impressions of the Vision Pro headset make it sound like Apple absolutely nailed both the industrial design and the overall “experience” of wearing a mixed-reality headset.
Apple didn’t let most reporters go hands-on (or rather “heads-on”) with the new device following the Vision Pro’s unveiling at Monday’s WWDC23 keynote. However, the company’s handlers let some members of the media into a private area to gawk at the Vision Pro — and a handful of people actually got to strap one on.
The very first glimpses reveal hardware that looks far better than the competition, paired with a compelling visual experience, and triggers only a few negative reactions.
People might be squawking about the $3,499 price tag of Apple’s new Vision Pro headset, but let’s put things in perspective. When Apple introduced the Macintosh — the first computer with a graphical user interface — it cost an eye-watering $7,400 in today’s dollars.
The Apple II — the first truly “personal computer’ — proved even more expensive. In 1977, an Apple II with maxed-out memory (a whopping 48KB of RAM, yes kilobytes) cost the equivalent of $14,400.
All that makes the $3,499 price tag of Apple’s new Vision Pro VR headset seem like a relative bargain. It packs insane 4K OLED screens to mesmerize your eyes, an outside screen that shows your face while wearing it, and an array of sensors to capture your hand movements, facial expressions and more.
If Apple is right, and the headset represents the dawn of a new era of 3D spatial computing, then 3,500 bucks isn’t so much to be at the cutting edge. New technology is always pricey … and it could have been even worse. Given the amount of new tech involved, and the high price of nearly a decade of development, the Vision Pro could have been even more expensive. It’s no $10,000 Apple Watch Edition!
The Keynote from WWDC23 was unusually jam-packed with huge announcements. Naturally, the first official details of new iOS, macOS, iPadOS and watchOS versions came to light, as is traditional. But Apple also used its annual developer conference to take the wraps off quite a bit of hardware.
And CEO Tim Cook used Apple’s classic “One more thing” line to unveil Vision Pro, the augmented-reality headset that was the absolute star of Monday’s Keynote.
At today’s Platforms State of the Union, Apple went into more depth on the updates coming to their software: interactive widgets for iOS, iPadOS and now on the macOS desktop; big updates to watchOS; and the introduction of visionOS, the operating system that runs on Apple’s new Vision Pro.
There are loads of new features that developers will be able to take advantage of that Apple didn’t highlight in the main Keynote. Thus far, they’ve covered improvements to the in-app camera, a standard tips balloon, and an easier way to make animations in SwiftUI.
One key feature of Apple’s upcoming Vision Pro headset certainly made a splash after Monday’s unveiling. But it wasn’t “spatial computing” or the way you dial in reality while wearing the sci-fi-looking goggles — it was the Vision Pro’s eye-popping $3,499 price tag.
Shortly after the big reveal during the company’s Worldwide Developers Conference keynote, “For $3500” trended on Twitter, with people jumping on the chance to take the piss out of Apple’s pricey new product.
This might be the future of computing, but some of these jokes are hilarious.
Apple’s long-awaited Vision Pro headset features all of Apple’s apps in a floating, immersive 3D space that’s designed to let wearers interact seamlessly with the real world, rather than walling them off in a virtual one.
“Vision Pro will introduce us to spatial computing,” said Apple CEO Tim Cook during the recorded WWDC23 keynote Monday as he unveiled the pricey device. “This marks the beginning of a journey that will bring a powerful new dimension to personal technology.”
The company described it as “the first Apple product you look through, not at.” Vision Pro starts at $3,499 and will be available early next year.