One key feature of Apple’s upcoming Vision Pro headset certainly made a splash after Monday’s unveiling. But it wasn’t “spatial computing” or the way you dial in reality while wearing the sci-fi-looking goggles — it was the Vision Pro’s eye-popping $3,499 price tag.
Shortly after the big reveal during the company’s Worldwide Developers Conference keynote, “For $3500” trended on Twitter, with people jumping on the chance to take the piss out of Apple’s pricey new product.
This might be the future of computing, but some of these jokes are hilarious.
Apple Vision Pro price tag jokes … priceless!
For $3500 they better show the hidden reality of how alien overlords are controlling our society https://t.co/lwTCSCZfvU pic.twitter.com/WkfFcPeUua
— Dario Duvnjak (@theduvnjak) June 5, 2023
For $3500 I will personally come to your house and move your couch closer to the TV
— Brian Merchant (@bcmerchant) June 5, 2023
For $3500 the box better have $2500 in it. pic.twitter.com/ov4tuQbxCw
— Brink of Sanity Show (@brinkofsanity3) June 5, 2023
For $3500 you could do enough ketamine (legally) to have a mixed reality experience
— Edward Ongweso Jr (@bigblackjacobin) June 5, 2023
For $3500 they should look like this pic.twitter.com/DCbT4LBXT2
— Daryl "Ridged Chips" Bartley (@hypercubexl) June 5, 2023
for 3500 i better be able to fight the people i'm talking to on twitter https://t.co/BQFr8jkbvF
— oscar (@Leaf_err) June 5, 2023
Apple reps selling the apple vision vr headset for $3500 pic.twitter.com/lFFmWiDzcO
— Pizza Dad (@Pizza__Dad) June 5, 2023
for 3500 i better be able to escape the Matrix https://t.co/lZ9D1v8gue
— Everything Out Of Context (@EverythingOOC) June 5, 2023
For $3500 you can buy Apple's Vision Pro or you can pay it forward and buy …
55 burgers
55 fries
55 tacos
55 pies
55 Cokes
100 tater tots
100 pizzas
100 tenders
100 meatballs
100 coffees
55 wings
55 shakes
55 pancakes
55 pastas
55 peppers
and 155 taters— Rick Munarriz (@Market) June 5, 2023
For $3500 Tim Cook and Bob Iger better bring it to my house and whisper sweet nothings in my ears in Mickey Mouse’s voice pic.twitter.com/ZC0vIlcdBS
— Jesse Keller (@Unkle_Jesse_K) June 5, 2023
Bitch for $3500 I better be able to see into my future https://t.co/i1xD6RwHH8
— i make beats ✞ (@DonDadaNYC) June 5, 2023
Lewis Wallace is the managing editor of Cult of Mac and author of our weekly newsletter, The Weekender.
He’s a San Francisco-based writer and editor specializing in technology and culture. He loves his iPhone, hates Siri, and appreciates any hardware that combines form and function.
Prior to Cult of Mac, he juggled words and ideas as culture editor at Wired.com, homepage editor at TechTV, news product manager at NBCi, copy editor at PC World, reporter at The (Hayward) Daily Review and editor in chief of EveryBody’s News in Cincinnati.
He earned a bachelor of general studies degree with a journalism certificate from the University of Cincinnati. While in school, he worked as the entertainment editor of The News Record and as editor in chief of Clifton Magazine.
He’s also a bass player, who’s recorded and performed around the United States with Those Darn Accordions, The Electric Boogie Dawgz and The Mad Maggies. When not writing, editing or laying down bass lines, he plays darts and serves on the board of the San Francisco Darts League.
