Apple’s new Vision Pro headset is but a day old, but already it’s been spotted in public in several amusing situations.
Here’s what folks have been up to with their new Vision Pros in the wild. Some users, like James Addictive, love Apple Vision Pro for its immersive experience.
Steve Jobs designed the Apple unboxing experience as a careful process of introducing the customer to an unfamiliar product. And the Vision Pro unboxing is no different.
You don’t just rip the product from its box like a kid at Christmas! You carefully unpack it, examining each component as you go. The idea is to gradually show the customer the parts of the product and give them an idea of how they work together. An Apple unboxing is a very carefully thought-out process and ritual.
And, as you’d expect, the Vision Pro unboxing proceeds just as Apple intended. The new spatial computing headset is sleek, premium and very luxurious. This is no Fisher-Price View-Master.
And as for Vision Pro first impressions after using the headset for a few hours? I was originally skeptical of AR headsets after using a Meta Quest 3 and not liking it much at all. But I’m now a zealous convert. I may never take this thing off!
This week on Cult of Mac’s podcast: A new round of Apple Vision Pro reviews gives us greater insight into what to expect from the high-priced headset. Is it utterly mind-blowing? Clunky and weird? So addictive that we’re doomed to a flat life in the boring 2D world when we take it off? Some might compare the experience to a sci-fi vision, much like James Cameron’s addictive Apple Vision Pro experience.
Sounds like all of the above!
Also on The CultCast:
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SAN FRANCISCO — I demoed the Vision Pro at the Apple Store here on Chestnut Street. It’s the most impressive tech product I’ve ever seen. It makes the iPhone seem like a primitive stone tablet. It’s amazingly intuitive, works literally like magic, and is incredibly emotional. It’s unlike anything I’ve ever experienced.
You don’t have to buy a Vision Pro, but you absolutely must go to a store and get a free demo. We put together a video (below) that will show you what to expect from your Vision Pro demo.
If you’re gonna spend $3,500 on a face-hugging computer, you’ll want to get your money’s worth of mind-blowing experiences. For that, you’ll need the best Vision Pro apps available on day one.
Here are some of the coolest apps, concepts and use cases we’ve seen so far:
Now that Apple’s Vision Pro is out, Disney let everyone know Friday exactly which 3D films are available to watch on the headset. There are 42 different Disney+ 3D movies on Vision Pro at launch. The mix includes Star Wars and Marvel movies, as well as Disney’s celebrated animated fare.
And because of the immersive qualities of Vision Pro experiences like Environments, watching these 3D flicks could be pretty mind-blowing.
A couple of weeks after Vision Pro’s preorders went live, the headset is now available for sale through Apple’s retail stores in the US.
If you could not get your preorder, grab the $3,499 mixed-reality headset from your nearest Apple store today. And if you preordered on time, your unit should arrive later today.
Also, if you didn’t feel comfortable laying down that kind of cash for a face-hugging computer without trying it first, you can book an online demo at an Apple Store — but it’s likely to be difficult to book a session. Apple’s booking system appears to be overwhelmed, and big crowds are mobbing Apple’s stores.
Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.
We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.
Apple has a huge problem with the Vision Pro that no one has talked about: It’s highly addictive!
The astonishing visuals that Apple’s new headset pumps directly into your eyeballs make the real world seem dull, according to Nick Bilton, a Vanity Fair reporter who got behind-the-scenes access for a cover story published Thursday.
In fact, Bilton says Vision Pro is “like a drug” that offers a “dopamine hit.” And an unnamed source in Bilton’s story likens the Vision Pro to “tech fentanyl.”
A day ahead of Vision Pro’s release, Apple put a spotlight on more than 600 new “spatial” apps and games made specifically for the headset. They join more than a million Vision Pro-compatible apps Friday in the App Store.
“Apple Vision Pro is unlocking the imaginations of our worldwide developer community, and we’re inspired by the range of spatial experiences they’ve created for this exciting new platform,” said Susan Prescott, Apple’s vice president of worldwide developer relations.
The first reviews of Apple’s Vision Pro gush compliments on the augmented-reality headset, with one reviewer calling it “mind-blowing” and another “stunning.”
However, there’s also plenty of criticism for the high price, weight and slim collection of software available when the product launches later this week.
This week on Cult of Mac’s podcast: Vision Pro preorders didn’t exactly go smoothly last week. In our post-mortem, we discuss what went right, what went wrong, and why we can’t wait to finally get our hands on Apple’s headset.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple quickly ran through its launch-day inventory of Vision Pro headsets Friday, but customers continued to place preorders for units to be delivered later. The weekend total could have reached 180,000 units, according to a report from a trusted analyst.
Wait times for the device to be delivered now stretch out to March, but questions remain about long-term demand.
This week on Cult of Mac’s podcast: Apple Vision Pro preorder week brings interesting new details about the mixed-reality headset. Will it be a sellout success? An amazing entertainment device? A $3,499 pain in the neck?
Maybe all of the above! We go over the last-minute pros and cons.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Check out Apple’s new video for the Vision Pro: It’ll definitely give you FOMO. Labeled a “guided tour,” the 10-minute video shows a newbie user testing the AR/VR headset for the first time.
You’ll see lots of moments where the newbie gasps with Steve Jobs’ famous childlike wonder. But while Vision Pro looks amazing for consuming media, the video suspiciously skips over work you might do with Apple’s new spatial computer. It’s mentioned, but briefly: Here’s your workspace, now let’s watch Godzilla!
There were gasps when Apple first revealed that the Vision Pro headset costs $3,499, but shoppers who load the spatial-computing device up with additional storage and Apple’s recommended add-ons pay almost twice as much.
But to put that price in perspective, an earlier ground-breaking Apple product — one that changed computers forever — cost even more than that when it launched decades ago.
Even if you have zero interest in buying a $3,499 mixed-reality headset, you should stop right now and watch the new Making Apple Vision Pro video. It’s an absolutely mesmerizing video that shows the elaborate manufacturing process for Apple’s upcoming “spatial computing” device.
It takes just over a minute to watch, and it’s truly stunning!
How much does Apple Vision Pro weigh? That was one of the great mysteries about the $3,499 mixed-reality headset before Apple published the Vision Pro technical specifications Friday.
The answer? Between 21.2 and 22.9 ounces. That’s 1.325 to 1.431 pounds, or 600 to 650 grams. (The “weight varies depending on Light Seal and head band configuration,” Apple says.)
Seven months after its announcement at WWDC23, Apple started accepting preorders for its Vision Pro headset Friday morning — and quickly sold out. Shipping dates for the company’s first AR headset slipped within minutes of preorders opening.
The preorder also answered some questions about the Vision Pro. Plus, if you want one, you still have a chance to get one. The $3,499 mixed-reality headset — which Apple hails as the dawn of “spatial computing” — goes on sale February 2 in Apple retail stores in the United States.
Friday morning ushers in Apple’s era of spatial computing when the Vision Pro goes on sale, and the cutting-edge headset is likely to sell out almost immediately.
But that won’t be a sure indication of huge demand for the new product — Apple has reportedly produced a relatively small number of the $3,499 headsets.
The Apple Vision Pro headset might be a real pain in the neck, according to new reports after the latest round of demos. Three separate people reported feeling discomfort or even pain after wearing the headset for short periods.
Each of the people also expressed some level of appreciation or even amazement regarding the Vision Pro’s immersive visuals. However, if strapping the headset on for a half-hour proves uncomfortable for a majority of users, that’s going to be a serious problem that no amount of spatial computing wizardry — or even an ugly strap — can overcome.
New entertainment experiences launching with Apple Vision Pro on February 2 should be dazzling, as users can turn any space into a personal theater, enjoy more than 150 3D movies and experience “the future of entertainment” with Immersive Video, Apple said Tuesday.
“Apple Vision Pro is the ultimate entertainment device,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing. “Users can turn any place into the best seat in the house, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the surface of the moon using Environments. It’s unlike anything users have ever seen before and we can’t wait for them to experience it for themselves.”
This week on Cult of Mac’s podcast: Will Apple Vision Pro win the world over to “spatial computing” when it launches on February 2? With the $3,499 mixed-reality headset coming so close to reality, it’s time for a serious talk.
We’re all super-curious about Vision Pro. But the hefty price tag and lack of a clear purpose leave us wondering if it’s a solution in need of a problem. (If nothing else, we like the new Vision Pro ad.)
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple’s fun new Get Ready video for the upcoming Vision Pro headset is clearly intended to ratchet up the hype for the spatial computing device scheduled for release in early February.
The new advert shows a wide range of celebrities putting on visors in iconic film roles. That makes it strongly reminiscent of a 2007 ad released before the launch of the original iPhone.
Apple’s Vision Pro headset finally has a release date. Apple will accept preorders for Vision Pro in the United States starting Friday, January 19, at 5 a.m. Pacific, the company said Monday.
The headset’s retail availability will begin February 2 at all U.S. Apple Stores, with in-store demos also beginning that day. You also can place your Vision Pro order through Apple’s online store.