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Tim Cook says Apple tries to not collect data: ‘You’re not our product’

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The second part of Tim Cook’s interview with Charlie Rose is scheduled to air tonight on PBS, and as a teaser the show has released a short video of the CEO explaining that Apple’s stance on user privacy and company transparency is basically to never become like Google.

“You are not our product,” says Cook. “I think everyone has to ask, ‘How do companies make their money?’ Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried and you should really understand what’s happening with that data.”

Watch the three-minute clip below:

14 things we learned from Tim Cook’s revealing interview with Charlie Rose

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It’s rare that we get to see inside the mind of Apple CEO Tim Cook. It’s even rarer when what he says appears to be largely unscripted and candid.

The PBS show Charlie Rose aired part one of its interview with Cook over the weekend, and the hour-long talk is probably the most revealing conversation Cook has ever had with the press. Here’s what we learned from the interview:

Tim Cook opens up about Apple TV, Beats and more in candid interview

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Tim Cook sat down with Charlie Rose for what looks like a pretty unscripted interview. A couple of clips have been made available ahead of the first part airing on television tonight, including Cook’s admission that Steve Jobs’ office at Apple remains untouched to this day.

When pressed about Apple’s plans for TV, Cook revealed that the Apple TV now has 20 million users. “It’s far exceeded the ‘hobby’ label we’ve placed on it,” said Cook. He also said he thinks watching TV is like “entering a time capsule” and that the whole experience is stuck in the 70s.

Another topic of conversation was Apple’s purchase of Beats. Cook shared a story about how he was skeptical about Beats Music until he used it one night. Based on the few minutes we’ve already seen from the interview, it looks like the full conversation will prove to be pretty interesting.

Steve Jobs’s office remains untouched at Apple HQ

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Jobs in his home office. No public photos have surfaced of his office at Apple's headquarters in Cupertino. Photo: Diana Walker
Jobs in his home office. No public photos have surfaced of his office at Apple's headquarters in Cupertino. Photo: Diana Walker

In an excerpt from an interview with Charlie Rose, Tim Cook revealed that Steve Jobs’s office “is still left as it was” on the fourth floor of Apple’s headquarters in Cupertino. “His name is still on the door,” said Cook.

That says a lot more than any homage Apple can pay to Jobs onstage or in interviews with its executives.

How Super Evil Megacorp became Apple’s favorite game makers

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Vainglory helped show off the graphical capabilities of the iPhone 6 to the fullest.

Of all the people to appear onstage at Tuesday’s Apple keynote, U.S. game developers Super Evil Megacorp were among the most memorable — thanks partly to co-founder Tommy Krul’s decision to wear a fetching infinity scarf.

What followed were Internet memes, parody Twitter accounts — and a whole lot of buzz for Vainglory, the team’s hyper-competitive multiplayer online battle arena (MOBA) game that was called into action to help show off the graphical prowess of the iPhone 6.

As an example of the ever-thinning gap between console and iOS games, Vainglory knocked the demo out of the park, leaving fans salivating at the prospect of next-gen gaming on Apple’s new handset.

It also left people wondering about the origins of the fantastically named Super Evil Megacorp.

U2 and Apple crank marketing debacle up to 11

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Apple delivers U2's Songs of Innocence to millions of iTunes users, but not everybody's buying the hype. Photo: Roberto Baldwin/The Next Web
Apple delivers U2's Songs of Innocence to millions of iTunes users, but not everybody's buying the hype. Photo: Roberto Baldwin/The Next Web

Thousands of angry iPhone users have found an album they weren’t looking for: U2’s Songs of Innocence.

Instead of making the band’s mediocre new album an opt-in freebie, Apple jammed it down the throats of a half-billion iTunes Store customers, enraging some of the company’s most loyal fans. Whether they wanted the album or not, it’s now showing up as “purchased” in individuals’ iTunes libraries on their computers and phones.

When Tim Cook trotted out the Irish rockers for a limp finale to Tuesday’s big Apple Watch announcement, he called giving away the band’s new record “the largest album release of all time” — but now it looks like one of the dumbest.

Unsure which iPhone 6 to get? We’ll help you decide on our all-new CultCast

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Decision time: Which iPhone 6 is right for you? We’ll walk you though the features of both new iPhones to help you make that very decision in time for the Sept. 12th pre-order. Plus, will Apple Pay be replacing our wallets? We’ll tell you our thoughts and musings. And of course, the Apple Watch—we’ll review its features and reveal our initial impressions. And finally… he did it… Tim Cook brought back the One. More. Thing. Some of us are thrilled. Some of us aren’t. Hit play for all that and more.

Titter your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

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Miss Apple’s iPhone 6 and Apple Watch reveals? Watch this 90-second recap

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With all the livestream trouble Apple had during its iPhone 6 and Apple Watch unveiling, it’s likely you missed at least part of the big reveals.

Cult of Mac is here to help with this 90-second version of the Apple keynote that will show you all the most important highlights.

There’s tons more that Tim Cook and Co. announced but it’s impossible to cram it all into a minute and a half. Subscribe to Cult of Mac TV on YouTube to keep up-to-date with all the latest Apple news, reviews and more.

Enjoy Apple’s iPhone keynote on-demand and without interruption

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“One more thing” returned at this year's iPhone keynote. Photo: Apple.
“One more thing” returned at this year's iPhone keynote. Photo: Apple.

We love it when Apple live-streams its keynotes so that we can watch along with those lucky enough to have gotten an invite, but yesterday’s was nothing short of a disaster. It was down more than it was up, and it made Tim Cook and Phil Schiller sound like Chinese girls. But if you missed anything, you can now catch up on-demand and uninterrupted.

U2’s sad show was a swan song for iTunes

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U2's performance couldn't match the star power of the Apple Watch. Photo: Roberto Baldwin/The Next Web
U2's performance couldn't match the star power of the Apple Watch. Photo: Roberto Baldwin/The Next Web

Dragging U2 onstage to end Apple’s big iPhone 6 event was more than a disappointing denouement to an otherwise solid piece of marketing theater: It was a tacit admission that the recorded music industry is gasping for its last breath.

During his peculiar onstage banter with Bono, Apple CEO Tim Cook called the iTunes-exclusive release of U2’s new album, Songs of Innocence, “the largest album release of all time.” He also crowed that dumping the record for free on iTunes’ half-billion users would make music history.

It did, but for all the wrong reasons.

Apple Watch was conceived just after Steve Jobs’ death

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It's time for a showdown. Photo: Apple
Photo: Apple

Tim Cook just took Apple into uncharted waters with a new product that could completely redefine the smart watch category, but when he took the stage, Tim says he Steve Jobs was on his mind.

Minutes after the keynote closed, Tim Cook met up with ABC News’ David Muir and said that he thinks Jobs was smiling down on the event, and would be incredibly proud to see what the company is doing today. Cook also talked a little bit about the development of the Apple Watch, revealing that it’s the first post-Jobs device Apple has released.

Watch the short interview below:

Apple makes everything you own obsolete … again

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You're gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web
You're gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web

That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.

Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.

This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.

The 7 biggest disappointments from today’s Apple event

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Big, bigger, and biggerer. Photo: Roberto Baldwin/The Next Web
Big, bigger, and biggerer. Photo: Roberto Baldwin/The Next Web

Tim Cook and company brought down the house at the Flint Center in Cupertino, and while investors haven’t reacted positively, Apple fanboys are still trying to recover from the hurricane of incredible new products Apple just announced.

The Apple Watch, big iPhones, Apple Pay and even some new software features were previewed at Apple’s first fashion-forward event. But there were a couple of disappointments hiding in the dark corners of the Flint Center as well. Like, where was the talk about the Apple Watch’s battery life? And why is there no sapphire glass on the iPhone 6?

Here are the biggest disappointments from today’s Apple keynote:

Meet the new iPhones: bigger screens but thinner, faster, smarter and cheaper

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Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

As expected, the new iPhone 6 and iPhone 6 Plus offer more screen space, with 4.7-inch and 5.5-inch screens respectively.

The exciting thing?

Apple has pulled off a major engineering miracle: they’re also thinner, faster and smarter than their older cousins — and you don’t have to be richer to get your hands on one. You’ll also be able to use these phones as wallets and health trackers, marking a huge advance in how smart our phones really are.

When Tim Cook started off the keynote by saying “Today, we are pleased to announce the biggest advancement in iPhone,” we were slightly wary of the hyperbole as journalists should be. But after getting a good look at the two new iPhones, we couldn’t agree with him more.

Should Tim Cook apologize for the Fappening at today’s iPhone 6 event?

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Photo: Apple.
Photo: Apple.

Apple is widely rumored to unveil a new NFC-based mobile payments service tied into the iPhone and iWatch later today.

But there’s a problem. In the aftermath of the Fappening, the massive iCloud breach that leaked nude and pornographic images of Jennifer Lawrence, Kate Upton and more, it’s bad timing. Apple’s name is synonymous in the news with security breaches right now. People may not want to trust the company with their financial data if Apple can’t even protect the nudes of celebrities.

So maybe Apple shouldn’t push payments during today’s big event. Or at least not at first. Maybe Tim Cook should apologize instead.

Apple shareholders sue Tim Cook over e-book conspiracy

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Apple shareholders are suing Tim Cook for "ensnaring Apple in a multi-year anticompetitive scheme" related to e-books.
Illustration: Cult of Mac

You’re most probably familiar with the expression “out of the frying pan into the fire.”

Having seemingly settled its e-book price-fixing lawsuit by agreeing to pay $450 million, Tim Cook and other top Apple execs are now being sued by Apple shareholders, claiming that the incident has damaged the company.

As per a complaint filed at the end of last week, Cook and other Apple executives were told that they should accept “responsibility for ensnaring Apple in a multi-year anticompetitive scheme.”

Tim Cook: Apple strengthening iCloud security in coming weeks

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It was only a matter of time before Apple spoke out more publicly about the controversy surrounding the compromised iCloud accounts of numerous celebrities.

In an interview with The Wall Street Journal, Tim Cook revealed that Apple is adding new security measures to iCloud in the coming weeks. Users will be notified by email and a push notification for account activity, including whenever an iCloud backup is accessed. Two-step verification will also be strengthened to cover more aspects of iCloud.

Cook also said that Apple plans to raise more “awareness” about internet security.

I have a dream: Tim Cook tweets his admiration for Martin Luther King Jr.

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Tim Cook says . (Picture: Wikipedia)
Tim Cook says we must "recommit to achieving [MLK's] vision". (Picture: Wikipedia)

On the 51st anniversary of Martin Luther King Jr.’s powerful “I Have A Dream” speech, Tim Cook has tweeted to celebrate the life of the African-American civil rights leader and activist.

Describing King’s stirring words, delivered in 1963 from the steps of the Lincoln Memorial in Washington, D.C., as “the speech of my lifetime,” Cook notes that “we must recommit to achieving his vision.”

Tim Cook: iPad sales slump is just a speed bump

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Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web
Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

The state of the tablet industry has not been promising lately. Over the last few months Apple reported slumping iPad sales, Best Buy’s CEO declared that tablet sales are “crashing,” and many analysts and pundits have eagerly declared the tablet fab is coming to an end, but Recode’s Walt Mossberg has a few points to make in defense of the tablet.

While IDC expects tablet sales to flatline by the end of 2014, Tim Cook indicated to Mossberg that the future of tablets is still bright, calling the current lull in sales a mere “speed bump.”

Tim Cook’s 3-year report card at Apple: B

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Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web
Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Tim Cook stepped up as the CEO of Apple on August 24, 2011. The soft-spoken Southerner, who has worked at the Cupertino company since 1998,  had previously acted as interim CEO when Steve Jobs stepped down to battle cancer.

Cook’s ascent to the permanent CEO position marked a sea change for Apple. Once called the stage manager to Jobs’ star, he’s now running the show. After endless speculation about whether Cook’s rule marked the end of Apple or signaled a bright new era, going by the numbers, it looks like he’s earned a solid B.

Here’s a look at his first three years as the head of Apple, a job he got paid $4.25 million to perform in 2013.

iPhone 6 gets NFC, faster LTE, and Apple wins an Emmy on The CultCast

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This week on the Cultiest of Casts: Steve Ballmer lands the perfect job; NFC and your iPhone make credit cards obsolete; iPhone 6 gets even faster data access; new photos give us our best look yet at a 4.7-inch iPhone 6; Apple wins their first Emmy; APPL stock hits an all-time high; and, behold, Podcasting turns 10! Oh, and it’s growing like crazy, too.

Snicker your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

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Click on for the show notes.

The world’s largest Apple Store is coming to Dubai

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Apple Store
Apple's shelling out billions to go green.
Photo: Apple

Apple still hasn’t opened an official store in the Middle East, but its about to make a huge retail splash by building its largest store ever amid the futuristic skyscrapers of Dubai.
Job listings posted to Apple’s career’s site last week indicated that Apple is interested in pursuing retail operations inside the UAE, but according to EdgarDaily, the company isn’t looking to build just a regular store in Dubai.

Ice Bucket Challenge: Apple Edition

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Every now and then an Internet craze will spread around the world with everyone trying their hands at it. From the cinnamon challenge to the fire challenge, each one brings its own risks and sometimes even pain.

The latest challenge meme — the ALS Ice Bucket Challenge — has been a force unlike any other, sucking in celebrities like Justin Timberlake, Lady Gaga, Oprah and even a couple of top Apple employees.

In today’s video, we take a look this icy charity dare that’s taking over the world. See Apple executives, actors, athletes and more take part in this chilling experience and find out the reason behind it all.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.