A secret team of Apple employees are working on a project that will turn iPhone cameras everywhere into a portal for augmented reality.
Apple CEO Tim Cook has said he’s bullish on the future of AR, and according to a new report the company is working on a total game changer.
The U.S. presidential election left people around the world anxious about the future, but Apple CEO Tim Cook rallied employees yesterday saying we all have to keep moving forward.
In an email to employees, Cook told employees that “Apple’s North Star hasn’t changed.” The Apple CEO invoked the late Martin Luther King Jr. in his note, saying, “We only do great work and improve the world by moving forward.”
Check out the full email:
Construction on Apple’s spaceship campus is finally coming closer to an end. The latest batch of drone videos reveal the construction site now has fewer cranes and a lot more trees.
Apple pushed back the move in date to mid-2017 and it looks like there’s still some serious work to be done. The main spaceship building still isn’t completed and the tunnel to the garage still needs to be covered in dirt.
Take a look at all the new details:
Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.
Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.
Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.
Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).
During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.
Here’s what we learned from the Q4 earnings call:
Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.
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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?
Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.
Come join the fun — it’s livestreaming on Apple’s investor site.
Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.
The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.
Tim Cook was apparently considered as a possible running mate for Hillary Clinton, according to a new email released by WikiLeaks.
Written by Clinton’s campaign chairman John Podesta, the email includes a number of high-profile names touted as potential vice presidential candidates, including Microsoft co-founder Bill Gates and former Democratic presidential candidate Bernie Sanders.
Angela Ahrendts is behind Apple’s strategy of rethinking its retail stores to play a bigger part in local communities, Apple’s senior vice president of retail revealed in an interview at Fortune‘s “Most Powerful Women” conference Monday night.
Apple’s new R&D base in Yokohama, Japan, will focus on artificial intelligence and other related technologies, Tim Cook has revealed.
The new facility is set to be completed by December, well ahead of the projected date of March 2017. In an interview with Nikkei Asian Review, Cook called it a center for “deep engineering,” and said it will be “very different” from the R&D centers Apple plans to build in China.
Apple CEO Tim Cook made a pit stop Friday at the office of Japan’s prime minister to talk about Apple’s growth in the country.
Cook told Prime Minister Shinzo Abe that Apple’s new R&D facility in Yokohama will be completed by December, well ahead of the projected date of March 2017. Apple says it hopes the new R&D facility near Tokyo will help it forge more local partnerships to source parts for future Apple products.
The FBI and Apple could be on a collision course for another legal showdown over a dead terrorist’s locked iPhone.
Apple refused to comply with the FBI’s demands to unlock the San Bernardino shooter’s iPhone eight months ago. That led to a very public legal battle over privacy and security. Now the FBI needs help again after obtaining the iPhone of a terrorist that stabbed 10 people in a Minnesota mall.
Two of the biggest names at Apple made it onto Vanity Fair‘s 2016 ‘New Establishment’ list that ranks the top names in Silicon Valley, Hollywood and Wall Street. But instead of including designer Jony Ive, the fashion mag bumped him for ugly-shirt-lovin Eddy Cue.
Ever the early riser, Tim Cook tweeted an early morning message today commemorating the life of Steve Jobs, who passed away five years ago today.
“Remembering Steve and the many ways he changed our world,” Cook wrote.
If you thought Apple’s new spaceship campus looks impressive during the day, just wait until you see it at night.
Apple’s stunning new HQ looks like it’s glowing in the latest drone videos that show construction is nearing completion. Landscaping is now underway on the campus with new trees popping up all over, along with walking trails for employees.
Check it out:
Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.
The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.
Aetna, one of the largest U.S. health insurance providers, revealed today that it will subsidize a major portion of Apple Watch costs for customers as part of a new initiative.
The company will combine its own wellness and care-management programs with the power of iPhone and Apple Watch to create new iOS apps that it says should significantly improve customers’ ability to manage their own health.
Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.
Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.
The dream of owning an Apple supercar has crashed before it even had time to crash.
World-famous luxury car maker McLaren quickly issued an official denial to a report from this morning that claimed Apple is engaged in acquisition talks with the company.
If Apple ever decides to sell a car it may hire Magna International Inc. to do all the manufacturing.
The Ontario-based company is quickly becoming the Foxconn of car building. And after scoring contracts with VW, BMW and Aston Martin they’re now talking with Apple.
Apple Music doesn’t appear to be slowing Spotify’s growth at all, based on the number of paid subscribers the rival streaming service has added in 2016.
During the iPhone 7 event, Apple boasted that it has 17 million paid subscribers. Spotify CEO Daniel Ek fired shots back on Twitter this morning, revealing his company has more than twice as many paid music listeners.
Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”
“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”
Apple CEO Tim Cook is set to reassure Americans that the death of the headphone is a good thing for everyone, during an appearance on Good Morning America tomorrow.
Cook’s exclusive interview with Robin Roberts at a school in Harlem promises to be “wide-ranging,” covering everything from the iPhone 7 that will launch on Friday, as well as how Apple’s new AirPods fit in your ear.
“I have never personally had one fall out since I’ve been using it,” Tim said, revealing he runs on a treadmill with them. “They’re absolutely magical.”
Watch Tim gush about AirPods in the first teaser:
Apple’s iPhone 7 keynote only featured about eight minutes of stage time for women, but after being confronted about its lack of diversity, the company says its definition of the subject is a lot more flexible than normal apparently.
According to an Apple spokesman, both Canadians and British citizens should be counted as a sign of how diverse the iPhone maker is, even though most of the people of color and women that shared the stage don’t actually work for Apple.
Over the weekend, Sports Illustrated photographer David E. Klutho shared the first photos taken using Apple’s next-gen iPhone 7 Plus.
Depicting Sunday’s Titans-Vikings football game in all its glory, the snaps take full advantage of the plus-sized handset’s 12–megapixel telephoto lens, wider aperture and more vibrant colors.
The stunning images were even shared on Twitter by Tim Cook, under the punning headline, “Touchdown iPhone!”