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Tim Cook - page 46

Tim Cook looks to diversify board of directors as Apple’s focus widens

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Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Tim Cook leaves the stage at the end of the 2014 WWDC keynote.
Photo: Roberto Baldwin/The Next Web

The spotlight on Tim Cook isn’t going away anytime soon, especially when Apple has yet to unveil any of the new ā€œproduct categoriesā€ he promised would come this year.

In a new profile by The Wall Street Journal, Cook’s efforts to shape and mature Apple are detailed, including the fact that he is ā€œactively seekingā€ new members for the company’s board of directors.

Cook has been consistently bringing in fresh blood to help him lead Apple, like former Burberry CEO AngelaĀ Ahrendts. It makes sense for him to also expand Apple’s board, were the current leadership is very engrained in the history of Apple under Jobs’ leadership.

Celebrate the 4th with Apple news and firecracker stories on our all-new CultCast

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USA! USA! On this festive 4th-of-July CultCast: Apple prepares to kill-off Aperture and iPhoto; Siri might soon understand us all better; Apple maps stops getting you lost; and did you know Steve Jobs always ate lunch alone like a sad Keanu? We’ll tell you the story. Plus, we reveal our favorite 4th activities, and a weird breakthrough app has us texting Hodor to all our friends! Gods be good.

Grab your sparklers and catch up on this week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the festivities begin.

Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and it’s an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.


9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

Tim Cook and Eddy Cue on guest list for exclusive Sun Valley conference next week

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Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)
Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)

When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includesĀ the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.

Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended lastĀ year, and if they choose to do so again this year, there will undoubtedlyĀ be many interesting conversions had behind closed doors with competitors and potential partners.

Tim Cook shows ā€˜Apple Pride’ at gay pride parade

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Photo: Jackee Chang / Twitter
Photo: Jackee Chang / Twitter

Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as ā€œApple Prideā€) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.

Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an ā€œLGBT Gay Prideā€ station on iTunes Radio.

Google reveals its real face: unfocused, unoriginal and a little bit evil

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Photo: Roberto Baldwin/The Next Web
Wednesday's Google I/O keynote offers a window into the search giant's world. Photo: Roberto Baldwin/The Next Web

Google’s keynote presentation at its I/O developer’s conference today offered a revealing picture of the company itself: meandering, unfocused, copycat and just a little bit evil.

The two-hours-plus keynote had a lot of everything, from a new version of Android to new phones, smartwatches, TVs, cars, Chromebooks and big data — but much of it was deja vu from Apple’s WWDC two weeks ago.

Ole! Apple opens new store in Madrid to massive crowds

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Photo: Paul Whiteland
The new Puerta del Sol Apple Store opens to fans in Madrid's historic square. Photo: Paul Whiteland

Apple expandedĀ its enormous retail empire this weekend with the grand opening of its new Puerta del Sol store that let its first customers through the crystal clear glass doors Saturday June, 21st in Madrid, Spain.

Customers lined up early Saturday morning to be among the first customers to enter Apple’s newest sanctuary, with some reports claiming nearly 600 queued up before opening hours to see the second largest Apple Store in Europe.

Killer instincts hide behind Apple’s friendly new face

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Time Cook onstage at WWDC 2014.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Apple sure is looking friendlier these days.

This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a ā€œfriendlier, more approachableā€ public relations face to warm up the company’s relationship with the press.

ā€œFor the past few years it’s felt like Apple’s only goal was to put us in our place,ā€Ā Panic’s Cabel Sasser recently tweeted. ā€œNow it feels like they might want to be friends.ā€

These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?

CEO Tim Cook certainly doesn’t seem to think so.

Cheaper iMacs, a $15,000 iPhone and the rest of the week’s top Apple news

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A cheaper iMac that proves you get what you pay for, fresh beta updates for iOS 8 and OS X Yosemite, and a ā€œrareā€ iPhone with a $15,000 price tag. You’ll get these stories and more in Cult of Mac’s video rundown of the week’s biggest Apple news.

Subscribe toĀ Cult of Mac TV on YouTubeĀ to catch all our latest videos.

New York Times profile of Tim Cook hints at iWatch plans

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Apple sure seems a friendlier place these days. But at what cost?
"Aw shucks, me?"

The New York Times featured a fascinating profile of Tim Cook on Sunday, describing his leadership style at Apple — including his role in product development, his efforts to grow the Apple brand, and his ā€œquietā€ approach to design. The profile also features a couple of neat insights that may have bearing on Apple’s eagerly-awaited iWatch development.

Caption contest: Tim Cook walks into an AppleCare center in Texas…

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Tim Cook tweeted this photo today of his visit to the new Apple campus in Austin, Texas. Can you read his lips?

Imagine calling into AppleCare, pissed off that your iPad’s display isĀ freezing, again. You’re ready to obliterateĀ the schmucks at theĀ call center with a hadouken ball of fury, but when the line is finally answered,Ā you’re disarmedĀ by the sweet southern charm of Apple’s lovable CEO.

That’s what happened to a couple of customers calling into AppleCare yesterday in Austin, Texas as Tim Cook and Eddy Cue took a tour of the new facilities, fixed up some Mac Pros,Ā and even fielded a few calls themselves.

Tim Cook, tech leaders urge Senate to curb government surveillance

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Congress has dropped the ball on surveillance reform, according to Tim Cook and a host of other top tech CEOs throughout the country.

In a full-page ad printed in today’s Washington Times, the tech companies tell the SenateĀ it’s been a year since revelations on the NSA’s over reach were made known to citizens, but Congress has failed to pass a version of theĀ Ā USA Freedom Act that would restore the confidence of internet users.

Here’s the full ad:

All the tiny tweaks Apple sneaked into iOS 8

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We’re still busying digesting all the new stuff Tim Cook and Craig FederighiĀ announced yesterday with iOS 8, and even thoughĀ we’re ridiculously excited about major backend features like HomeKit, iCloud Photo Library and Metal, 24 hours of tinkering around with the OS has revealed a lot of hidden gems that went unmentioned.

Along with the host of new iOS 8 features, Jony Ive and the Human Interface team have been busy adding dozens of tiny tweaks to the UI as well as tossingĀ in a few smaller features you probably didn’t notice.

Take a look at theseĀ 11 tweaks Apple sneaked into iOS 8 without telling anyone:

Apple alters the future again — here’s how

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Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Instead of dropping a smartwatch or some other hardware bombshell at WWDC 2014, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.

ā€œApple engineers platforms, devices and services together,ā€ said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. ā€œWe do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.ā€

Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff. Yet while there were was absolutely no talk of new hardware, Apple offered an exciting peek at where the world is headed next with iOS 8 and OS X Yosemite, both of which are available to developers now and will be released to the public this fall.

ā€œWe’re always future-focused,ā€ said Cook, who shared presenting duties with Craig Federighi, Apple’s senior vice president of software engineering, and others. Here’s a look at the shiny, translucent, interconnected future Apple is focusing on.

Everything you need to know about iOS 8

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iOS 8 was finally revealed today in San Francisco and while iOS 7 represented a huge visual overhaul of Apple’s mobile OS, its newest iteration is stuffed fuller than a Thanksgiving turkey, boasting new features that make itĀ quicker, more productive and more integrated than ever before.

It’s the biggest update since the invention of the App Store and not only has Apple added tons of developer tools for home automation, beefy gaming performance and extensions galore, there’s a lot of slick new apps and additions that will earn raves from fans once it drops later this fall.

Here’s a GIFtastic tour of the biggest features coming soon to an iPhone or iPad near you:

Liveblog: Get your WWDC on with Cult of Mac

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Are you ready for iOS 8?
Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web

After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.

We’ll be covering the WWDC action here all morning with news and analysis on everything likeĀ iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothershipĀ has prepared. The keynote starts at 10 a.m. Pacific,Ā so bookmark this page and keep it open for a tidal wave of Apple news and insights.

How Apple can rekindle the magic of the Stevenote

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(Photo: Jim Merithew/Cult of Mac)You know that saying about someone being so smart that they've forgotten more about a subject than the average person has ever known? Much the same could be said for Apple and good ideas. While not every concept in the company's history has been a winner, there are a good few we'd love to see Apple take another crack at revolutionizing -- whether it's because there's an obvious market out there waiting, or simply because it would make us happy to see them.Which ones made the grade? Check put the gallery above to find out.
How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

Amazon spins oldies in modern streaming war

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The album is dead. So dead Amazon thinks customers won’t even care if all the songs in its new music-streaming service have been spun out of tune by DJs across the country for months.

To boost its digital offerings, Amazon is planning to launch its own music service, reports BuzzFeed, but rather than stocking up on the latest hit songs, Prime Music will shun new releases in favor of a potluck offering of songs and albums that are at least six months old.

Eddy Cue and Jimmy Iovine talk Beats deal and future of Apple

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Apple's Eddy Cue and Beats co-founder Jimmy Iovine sit in Walt Mossberg's famous red chairs to dish on Apple's Beats acquisition.
Eddy Cue and Beats Jimmy Iovine sat in Walt's famous red chairs to dish on the Beats acquisition
Photo: Pete Mall/Re/code

Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.

The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.

Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parrotingĀ Tim Cook’s statementsĀ that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:

Everything you wanted to know about the Beats deal, but were afraid to ask

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Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Photo: Apple

Three weeks of speculation and rumors have led to this. Apple is finally buying Beats for $3 billion.

News of the deal broke weeks ago but the tech world is still scratching its head, wondering why Apple decided to buy a company that peddles overpriced plastic headphones and is co-anchored by one of hip-hop’s most notorious MCs.

Forgetting the fact the fact that Beats has captured 60% of its market, makes over $1 billion in sales and has one of the fastest growing music subscription service in the U.S., the acquisition is the most perplexing Apple purchase since NeXT, but now that Tim Cook hasĀ broken the silence on why Apple boughtĀ Beats we finally answers you wanted to know but were afraid to ask.

Beats buy brings ā€˜guys with very rare skills,’ says Apple’s Tim Cook

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Beats Music's Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue at Apple HQ
Beats Music's Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue at Apple HQ

Apple’s acquisition of Beats is official, and it’s clear that the move is more about the talent Apple is getting than anything else.

AfterĀ the buyoutĀ was announced this afternoon, Apple CEO Tim Cook explained the reasoning behind the company’s decision. ā€œWhat Beats brings to Apple are guys with very rare skills,ā€ he said in an interview with Re/code. ā€œPeople like this aren’t born every day. They’re very rare. They really get music deeply. So we get infusion in Apple of some great talent.ā€

So it’s obvious that Apple thinks very highly of the people at Beats. But who exactly are they getting as part of the deal?

Even with last-minute bonus, Tim Cook charity auction falls short

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Tim Cook iPad Event

The second charity auction to offer a sit-down with Tim Cook has closed, andĀ $330K has been raised by the winning bid forĀ theĀ RFK Center for Justice & Human Rights.

The winner, who’s identity has not been disclosed, will get to have lunch with Cook at Apple’s headquarters in Cupertino, California. Another perk was added by Cook before the auction closed, but even that failed to garner as much interest as theĀ previous auction.

Apple loses canny PR queen who crafted air of mystique

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Katie Cotton
Photo: Apple

Katie Cotton, the woman in charge of Apple’s worldwide corporate communications isĀ undocking fromĀ the mothership after nearly two decades of service at Apple, according to a report from Re/code.

Cotton has been one of Apple’s top ranking female VPs since joining the company 18 years ago and has been crucial in shaping the media narrative around pretty much every product from the iPod to the iPad.

Apple spokesman Steve Dowling had the following to say about Cotton’s departure:

Apple shares close above $600 for first time since 2012

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AAPL sharesĀ have been extremely undervalued for years, according to CEO Tim Cook, but it looks like Wall Street is starting to warm on Apple as the share price crested above $600 this afternoon for the first time since 2012.

After hitting an all-time high of $702.10 in September 2012, Apple’s stock hasĀ failed to regain its old luster despite record iPhone sales and earnings. Tim Cook announced last month that the stock would be split 7-to-1 in June, sending shares prices on a steady climb since hitting $524 per share the day after the announcement.Ā Ā