Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
The spotlight on Tim Cook isnāt going away anytime soon, especially when Apple has yet to unveil any of the new āproduct categoriesā he promised would come this year.
In a new profile by The Wall Street Journal, Cookās efforts to shape and mature Apple are detailed, including the fact that he is āactively seekingā new members for the companyās board of directors.
Cook has been consistently bringing in fresh blood to help him lead Apple, like former Burberry CEO AngelaĀ Ahrendts. It makes sense for him to also expand Appleās board, were the current leadership is very engrained in the history of Apple under Jobsā leadership.
USA! USA! On this festive 4th-of-July CultCast: Apple prepares to kill-off Aperture and iPhoto; Siri might soon understand us all better; Apple maps stops getting you lost; and did you know Steve Jobs always ate lunch alone like a sad Keanu? Weāll tell you the story. Plus, we reveal our favorite 4th activities, and a weird breakthrough app has us texting Hodor to all our friends! Gods be good.
Grab your sparklers and catch up on this weekās best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the festivities begin.
Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and itās an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Appleās TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, itās no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertinoās products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look ā and almost all of them for the right reasons.
Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)
When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Appleās shortlist includesĀ the annual Code Conference and Allen & Co.ās business conference in Sun Valley, Idaho. The second kicks off next week.
Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media worldās most powerful players. Both execs attended lastĀ year, and if they choose to do so again this year, there will undoubtedlyĀ be many interesting conversions had behind closed doors with competitors and potential partners.
Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as āApple Prideā) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.
Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an āLGBT Gay Prideā station on iTunes Radio.
Wednesday's Google I/O keynote offers a window into the search giant's world. Photo: Roberto Baldwin/The Next Web
Googleās keynote presentation at its I/O developerās conference today offered a revealing picture of the company itself: meandering, unfocused, copycat and just a little bit evil.
The two-hours-plus keynote had a lot of everything, from a new version of Android to new phones, smartwatches, TVs, cars, Chromebooks and big data ā but much of it was deja vu from Appleās WWDC two weeks ago.
The new Puerta del Sol Apple Store opens to fans in Madrid's historic square. Photo: Paul Whiteland
Apple expandedĀ its enormous retail empire this weekend with the grand opening of its new Puerta del Sol store that let its first customers through the crystal clear glass doors Saturday June, 21st in Madrid, Spain.
Customers lined up early Saturday morning to be among the first customers to enter Appleās newest sanctuary, with some reports claiming nearly 600 queued up before opening hours to see the second largest Apple Store in Europe.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web Photo: Roberto Baldwin/The Next Web
Apple sure is looking friendlier these days.
This yearās Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton ā the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs ā with a call for a āfriendlier, more approachableā public relations face to warm up the companyās relationship with the press.
āFor the past few years itās felt like Appleās only goal was to put us in our place,āĀ Panicās Cabel Sasser recently tweeted. āNow it feels like they might want to be friends.ā
These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where itās drummed into our heads that nice guys finish last, does Appleās approach risk killing the company with kindness?
CEO Tim Cook certainly doesnāt seem to think so.
A cheaper iMac that proves you get what you pay for, fresh beta updates for iOS 8 and OS X Yosemite, and a ārareā iPhone with a $15,000 price tag. Youāll get these stories and more in Cult of Macās video rundown of the weekās biggest Apple news.
The New York Times featured a fascinating profile of Tim Cook on Sunday, describing his leadership style at Apple ā including his role in product development, his efforts to grow the Apple brand, and his āquietā approach to design. The profile also features a couple of neat insights that may have bearing on Appleās eagerly-awaited iWatch development.
Tim Cook tweeted this photo today of his visit to the new Apple campus in Austin, Texas. Can you read his lips?
Imagine calling into AppleCare, pissed off that your iPadās display isĀ freezing, again. Youāre ready to obliterateĀ the schmucks at theĀ call center with a hadouken ball of fury, but when the line is finally answered,Ā youāre disarmedĀ by the sweet southern charm of Appleās lovable CEO.
Thatās what happened to a couple of customers calling into AppleCare yesterday in Austin, Texas as Tim Cook and Eddy Cue took a tour of the new facilities, fixed up some Mac Pros,Ā and even fielded a few calls themselves.
Congress has dropped the ball on surveillance reform, according to Tim Cook and a host of other top tech CEOs throughout the country.
In a full-page ad printed in todayās Washington Times, the tech companies tell the SenateĀ itās been a year since revelations on the NSAās over reach were made known to citizens, but Congress has failed to pass a version of theĀ Ā USA Freedom Act that would restore the confidence of internet users.
Weāre still busying digesting all the new stuff Tim Cook and Craig FederighiĀ announced yesterday with iOS 8, and even thoughĀ weāre ridiculously excited about major backend features like HomeKit, iCloud Photo Library and Metal, 24 hours of tinkering around with the OS has revealed a lot of hidden gems that went unmentioned.
Along with the host of new iOS 8 features, Jony Ive and the Human Interface team have been busy adding dozens of tiny tweaks to the UI as well as tossingĀ in a few smaller features you probably didnāt notice.
Take a look at theseĀ 11 tweaks Apple sneaked into iOS 8 without telling anyone:
Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web Photo: Roberto Baldwin/The Next Web
Instead of dropping a smartwatch or some other hardware bombshell at WWDC 2014, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.
āApple engineers platforms, devices and services together,ā said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. āWe do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.ā
Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff. Yet while there were was absolutely no talk of new hardware, Apple offered an exciting peek at where the world is headed next with iOS 8 and OS X Yosemite, both of which are available to developers now and will be released to the public this fall.
āWeāre always future-focused,ā said Cook, who shared presenting duties with Craig Federighi, Appleās senior vice president of software engineering, and others. Hereās a look at the shiny, translucent, interconnected future Apple is focusing on.
iOS 8 was finally revealed today in San Francisco and while iOS 7 represented a huge visual overhaul of Appleās mobile OS, its newest iteration is stuffed fuller than a Thanksgiving turkey, boasting new features that make itĀ quicker, more productive and more integrated than ever before.
Itās the biggest update since the invention of the App Store and not only has Apple added tons of developer tools for home automation, beefy gaming performance and extensions galore, thereās a lot of slick new apps and additions that will earn raves from fans once it drops later this fall.
Hereās a GIFtastic tour of the biggest features coming soon to an iPhone or iPad near you:
Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web
After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Franciscoās Moscone West to reveal the latest offerings coming out of Cupertino. Itās time for the Worldwide Developers Conference.
Weāll be covering the WWDC action here all morning with news and analysis on everything likeĀ iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothershipĀ has prepared. The keynote starts at 10 a.m. Pacific,Ā so bookmark this page and keep it open for a tidal wave of Apple news and insights.
How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac
Nearly three years after Steve Jobsā death, Appleās keynotes have become pale imitations of their former glory. The last major keynote ā Novemberās introduction of the iPad Air and Retina mini ā was a major international snoozefest.
Utterly devoid of excitement, it served only to stoke the pervasive rumors of Appleās lack of innovation after Jobs (which arenāt true, but nonetheless).
The album is dead. So dead Amazon thinks customers wonāt even care if all the songs in its new music-streaming service have been spun out of tune by DJs across the country for months.
To boost its digital offerings, Amazon is planning to launch its own music service, reports BuzzFeed, but rather than stocking up on the latest hit songs, Prime Music will shun new releases in favor of a potluck offering of songs and albums that are at least six months old.
Eddy Cue and Beats Jimmy Iovine sat in Walt's famous red chairs to dish on the Beats acquisition Photo: Pete Mall/Re/code
Now that Appleās acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at whatās to come in 2014 ā including the best product pipeline the company has seen in 25 years.
The interview comes as Apple is preparing for its annual developerās conference in San Francisco next week where itās expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Appleās upcoming products.
Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parrotingĀ Tim Cookās statementsĀ that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:
Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple Photo: Apple
Three weeks of speculation and rumors have led to this. Apple is finally buying Beats for $3 billion.
News of the deal broke weeks ago but the tech world is still scratching its head, wondering why Apple decided to buy a company that peddles overpriced plastic headphones and is co-anchored by one of hip-hopās most notorious MCs.
Forgetting the fact the fact that Beats has captured 60% of its market, makes over $1 billion in sales and has one of the fastest growing music subscription service in the U.S., the acquisition is the most perplexing Apple purchase since NeXT, but now that Tim Cook hasĀ broken the silence on why Apple boughtĀ Beats we finally answers you wanted to know but were afraid to ask.
Beats Music's Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue at Apple HQ
Appleās acquisition of Beats is official, and itās clear that the move is more about the talent Apple is getting than anything else.
AfterĀ the buyoutĀ was announced this afternoon, Apple CEO Tim Cook explained the reasoning behind the companyās decision. āWhat Beats brings to Apple are guys with very rare skills,ā he said in an interview with Re/code. āPeople like this arenāt born every day. Theyāre very rare. They really get music deeply. So we get infusion in Apple of some great talent.ā
So itās obvious that Apple thinks very highly of the people at Beats. But who exactly are they getting as part of the deal?
The winner, whoās identity has not been disclosed, will get to have lunch with Cook at Appleās headquarters in Cupertino, California. Another perk was added by Cook before the auction closed, but even that failed to garner as much interest as theĀ previous auction.
Katie Cotton, the woman in charge of Appleās worldwide corporate communications isĀ undocking fromĀ the mothership after nearly two decades of service at Apple, according to a report from Re/code.
Cotton has been one of Appleās top ranking female VPs since joining the company 18 years ago and has been crucial in shaping the media narrative around pretty much every product from the iPod to the iPad.
Apple spokesman Steve Dowling had the following to say about Cottonās departure:
Itās been a long wait for Angela Ahrendts to finally join Apple, but as the new VP of Retail just took office last week,Ā Apple decided to make her move from fashion to tech much sweeter by granting her stock options worth a whopping $68 million.
AAPL sharesĀ have been extremely undervalued for years, according to CEO Tim Cook, but it looks like Wall Street is starting to warm on Apple as the share price crested above $600 this afternoon for the first time since 2012.
After hitting an all-time high of $702.10 in September 2012, Appleās stock hasĀ failed to regain its old luster despite record iPhone sales and earnings. Tim Cook announced last month that the stock would be split 7-to-1 in June, sending shares prices on a steady climb since hitting $524 per share the day after the announcement.Ā Ā