Tim Cook - page 46

Apple has long been criticized by shareholders for stuffing its leadership ranks with a bunch of old white dudes, but as Tim Cook touched down in Sun Valley Idaho for Allen & Co.’s annual media moguls conference, the Apple CEO said his company is about to be a lot more transparent about its diversity.

Following the path of Google and Facebook, who have publicly released information on the diversity of their workforces this year, Tim Cook pledged Apple will do the same, he’s just not sure how long it will take.

Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.

The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.

While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.

Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.

While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?

It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.

Back on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, coming from all over the world to support LGBT rights and to celebrate Apple’s commitment to equality and diversity. Tim Cook and Apple environmental adviser Lisa P. Jackson were two of the prominent Apple employees to attend, while Apple gave out $1 iTunes gift cards to onlookers at the parade.

The spotlight on Tim Cook isn’t going away anytime soon, especially when Apple has yet to unveil any of the new “product categories” he promised would come this year.

In a new profile by The Wall Street Journal, Cook’s efforts to shape and mature Apple are detailed, including the fact that he is “actively seeking” new members for the company’s board of directors.

Cook has been consistently bringing in fresh blood to help him lead Apple, like former Burberry CEO Angela Ahrendts. It makes sense for him to also expand Apple’s board, were the current leadership is very engrained in the history of Apple under Jobs’ leadership.

USA! USA! On this festive 4th-of-July CultCast: Apple prepares to kill-off Aperture and iPhoto; Siri might soon understand us all better; Apple maps stops getting you lost; and did you know Steve Jobs always ate lunch alone like a sad Keanu? We’ll tell you the story. Plus, we reveal our favorite 4th activities, and a weird breakthrough app has us texting Hodor to all our friends! Gods be good.

Grab your sparklers and catch up on this week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the festivities begin.

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includes the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.

Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended last year, and if they choose to do so again this year, there will undoubtedly be many interesting conversions had behind closed doors with competitors and potential partners.

Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as “Apple Pride”) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.

Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an “LGBT Gay Pride” station on iTunes Radio.

Google’s keynote presentation at its I/O developer’s conference today offered a revealing picture of the company itself: meandering, unfocused, copycat and just a little bit evil.

The two-hours-plus keynote had a lot of everything, from a new version of Android to new phones, smartwatches, TVs, cars, Chromebooks and big data — but much of it was deja vu from Apple’s WWDC two weeks ago.

Apple expanded its enormous retail empire this weekend with the grand opening of its new Puerta del Sol store that let its first customers through the crystal clear glass doors Saturday June, 21st in Madrid, Spain.

Customers lined up early Saturday morning to be among the first customers to enter Apple’s newest sanctuary, with some reports claiming nearly 600 queued up before opening hours to see the second largest Apple Store in Europe.

Apple sure is looking friendlier these days.

This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.

“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”

These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?

CEO Tim Cook certainly doesn’t seem to think so.

A cheaper iMac that proves you get what you pay for, fresh beta updates for iOS 8 and OS X Yosemite, and a “rare” iPhone with a $15,000 price tag. You’ll get these stories and more in Cult of Mac’s video rundown of the week’s biggest Apple news.

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The New York Times featured a fascinating profile of Tim Cook on Sunday, describing his leadership style at Apple — including his role in product development, his efforts to grow the Apple brand, and his “quiet” approach to design. The profile also features a couple of neat insights that may have bearing on Apple’s eagerly-awaited iWatch development.

Imagine calling into AppleCare, pissed off that your iPad’s display is freezing, again. You’re ready to obliterate the schmucks at the call center with a hadouken ball of fury, but when the line is finally answered, you’re disarmed by the sweet southern charm of Apple’s lovable CEO.

That’s what happened to a couple of customers calling into AppleCare yesterday in Austin, Texas as Tim Cook and Eddy Cue took a tour of the new facilities, fixed up some Mac Pros, and even fielded a few calls themselves.

Congress has dropped the ball on surveillance reform, according to Tim Cook and a host of other top tech CEOs throughout the country.

In a full-page ad printed in today’s Washington Times, the tech companies tell the Senate it’s been a year since revelations on the NSA’s over reach were made known to citizens, but Congress has failed to pass a version of the  USA Freedom Act that would restore the confidence of internet users.

Here’s the full ad:

We’re still busying digesting all the new stuff Tim Cook and Craig Federighi announced yesterday with iOS 8, and even though we’re ridiculously excited about major backend features like HomeKit, iCloud Photo Library and Metal, 24 hours of tinkering around with the OS has revealed a lot of hidden gems that went unmentioned.

Along with the host of new iOS 8 features, Jony Ive and the Human Interface team have been busy adding dozens of tiny tweaks to the UI as well as tossing in a few smaller features you probably didn’t notice.

Take a look at these 11 tweaks Apple sneaked into iOS 8 without telling anyone:

Instead of dropping a smartwatch or some other hardware bombshell at WWDC 2014, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.

“Apple engineers platforms, devices and services together,” said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. “We do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.”

Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff. Yet while there were was absolutely no talk of new hardware, Apple offered an exciting peek at where the world is headed next with iOS 8 and OS X Yosemite, both of which are available to developers now and will be released to the public this fall.

“We’re always future-focused,” said Cook, who shared presenting duties with Craig Federighi, Apple’s senior vice president of software engineering, and others. Here’s a look at the shiny, translucent, interconnected future Apple is focusing on.

iOS 8 was finally revealed today in San Francisco and while iOS 7 represented a huge visual overhaul of Apple’s mobile OS, its newest iteration is stuffed fuller than a Thanksgiving turkey, boasting new features that make it quicker, more productive and more integrated than ever before.

It’s the biggest update since the invention of the App Store and not only has Apple added tons of developer tools for home automation, beefy gaming performance and extensions galore, there’s a lot of slick new apps and additions that will earn raves from fans once it drops later this fall.

Here’s a GIFtastic tour of the biggest features coming soon to an iPhone or iPad near you:

After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.

We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

The album is dead. So dead Amazon thinks customers won’t even care if all the songs in its new music-streaming service have been spun out of tune by DJs across the country for months.

To boost its digital offerings, Amazon is planning to launch its own music service, reports BuzzFeed, but rather than stocking up on the latest hit songs, Prime Music will shun new releases in favor of a potluck offering of songs and albums that are at least six months old.

Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.

The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.

Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parroting Tim Cook’s statements that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:

Three weeks of speculation and rumors have led to this. Apple is finally buying Beats for $3 billion.

News of the deal broke weeks ago but the tech world is still scratching its head, wondering why Apple decided to buy a company that peddles overpriced plastic headphones and is co-anchored by one of hip-hop’s most notorious MCs.

Forgetting the fact the fact that Beats has captured 60% of its market, makes over $1 billion in sales and has one of the fastest growing music subscription service in the U.S., the acquisition is the most perplexing Apple purchase since NeXT, but now that Tim Cook has broken the silence on why Apple bought Beats we finally answers you wanted to know but were afraid to ask.

Apple’s acquisition of Beats is official, and it’s clear that the move is more about the talent Apple is getting than anything else.

After the buyout was announced this afternoon, Apple CEO Tim Cook explained the reasoning behind the company’s decision. “What Beats brings to Apple are guys with very rare skills,” he said in an interview with Re/code. “People like this aren’t born every day. They’re very rare. They really get music deeply. So we get infusion in Apple of some great talent.”

So it’s obvious that Apple thinks very highly of the people at Beats. But who exactly are they getting as part of the deal?