Martin Hajek has developed a recipe of sorts for crafting stunning 3-D renderings of future Apple products that get shared around the Web and even used in advertisements while the world awaits the Cupertino company’s big reveal.
“My inspiration comes from real-life Apple products, combined with a good dose of internet rumors, a dash of common sense and imagination sprinkled on top,” the 39-year-old told Cult of Mac. “What I do is quite simply ‘standing on the shoulders of giants’ — with the giants in question being Jony Ive and his design team.”
Apple’s secrecy surrounding its upcoming products is legendary (notwithstanding one memorable breach by the Pentagon). Everyone wants to know what insanely great products Apple has up its sleeve, so the company goes to great lengths to protect its secrets. Workers prepping for today’s big event have had their phone cameras plugged with tamperproof tape so they can’t leak anything spied before Tim Cook takes the stage.