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Not satisfied with just having a regular gold Apple Watch for $10,000?

The Apple Store just came back online, revealing that you can actually spend a whopping $17,000 on two of the 18-karat Rose Gold watches.

Fashionistas can grab the 38mm rose gold case with a rose gray modern buckle or a bright red modern buckle for 17 grand. At least free shipping is included.

Apple is hosting a big media event today in San Fransisco for the hotly anticipated Apple Watch. It’s been about six months since the Watch was first shown off to world, but plenty of questions still need answering, like pricing beyond the $349 base model and when the wearable will go on sale. App demos should also be a big part of today’s presentation, because killer software will be instrumental in convincing people to buy an Apple Watch.

And who knows, there could always be some surprise Mac news.

The event starts at 10 a.m. Pacific, and Apple will provide a (hopefully working) live stream on its website. We’ll be breaking down all the news you need to know, with expert analysis and the usual pinch of sass. We invite you to follow along with us below. No need to refresh the page; the liveblog updates on its own!

As expected, the Apple Online Store has gone down hours ahead of today’s special event. When it returns later today (likely shortly after the conclusion of Apple’s keynote), we expect to see new details about the Apple Watch, and whatever else Apple announces at today’s event.

We’re hours away from one of Apple’s most important special events in years, so what better time than to check in on the progress the company has made on its forthcoming Campus 2, courtesy of a new drone flyover video.

The video shows the extent to which the futuristic “spaceship” campus is taking shape, with much of the landscaping done. Earthwork is set to continue until the middle of this year, and overall construction is set to be completed by late 2016.

Check out the video below.

For the 18 karat gold Apple Watch Edition, Jony Ive told The Financial Times on Friday that Apple had created a process to place molecules in Apple gold closer together, consequently making it harder than standard gold.

But there’s more to it than that, with a metallurgist now explaining that Apple’s more densely packed gold atoms could reduce the amount of gold it needs to use per watch by a lot.

Jony Ive’s new interview with The Financial Times is packed with nerdy details on the Apple Watch and the designer’s life. Slipped in among the juicy design bits, Sir Jonathan also hints that Apple invented an entirely new form of gold just for the timepiece.

“The molecules in Apple gold are closer together, making it twice as hard as standard gold,” Ive says.

Wait. Gold is a metal. Does Apple’s design studio exist in another dimension?

On March 19, the world’s most valuable company will join the world’s top stock index.

In a feat of great irony, Apple is replacing none other than AT&T on the Dow Jones Industrial Average this month. And even if you don’t care about the stock market, for Apple it’s a big deal.

If Jony Ive sometimes missed out on getting his rightful credit while Steve Jobs was steering the ship at Apple, that same accusation can’t be made today. Following on from the recent superb New Yorker profile about Ive and the Apple Watch, Apple’s superstar design guru is the recipient of another profile (complete with interview), this time with the Financial Times.

The story’s not nearly as in-depth as the 10,000-word New Yorker piece, but it still has a few interesting observations about Ive’s approach to technology and the unique design challenges of working on the Apple Watch — including why the Apple Watch was a very different prospect for Ive than working on the iPhone.

Highlights can be found after the jump.

In the summer of 1991, Sonic the Hedgehog was, quite simply, the greatest thing Simon Thomley had ever seen.

At the age of 11, Thomley had graduated to the SEGA Genesis gaming console after years as a Nintendo Entertainment System player. Sonic had lured him to SEGA’s system, and he wasn’t alone: The spiny blue speedster captured the hearts of gamers everywhere. By the end of the year, SEGA had sped past Nintendo on console sales.

A series of sequels followed. While many people remember the Sonic games primarily as a relic of the ’90s, they become an unlikely career for Thomley and his developer friend Christian Whitehead. Better known as Stealth and Taxman, they brought remastered versions of classic Sonic games to iOS for a new generation of gamers to enjoy.

“This has always been my hobby, but I’m lucky enough that this has now become my full-time job,” Thomley tells Cult of Mac. The pair brought finely tuned official versions of Sonic games to iOS — although recent turmoil at SEGA has thrown the future of their highly regarded work into doubt.

How do you make Apple Watch apps without access to the actual device?

For many developers, it doesn’t get better than the simulation tools Apple provides and some cardboard cutouts. But for a select few, Apple has given the opportunity to test the unreleased Watch in person at a top secret lab.

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move.

The latest such structure — this time with solid white walls and a tented, tarp-like roof — isn’t nearly as elaborate as the gigantic building erected before last fall’s Apple Watch event, but the mysteries concealed could be gigantic.

The big reveal comes at the Yerba Buena Center for the Arts next Monday, when we will almost assuredly learn more about the Apple Watch (among other things). Until then, all we can do is wait and wonder: What could be hidden inside Apple’s mystery tent?

The Mac platform has been treated as an afterthought by Microsoft’s software engineers for decades. That slowly started to change last year with new apps for iPhone and iPad, but with the public release of Microsoft Office 2016 for Mac, Microsoft is making its biggest play yet to woo Apple users to its productivity software.

Microsoft released a free preview build of Office 2016 for Mac today. You’ll be able to buy the final suite of Office apps later this summer, but Microsoft is luring Mac users by giving out the beta to the public.

Anyone who’s followed Apple for a long time knows the company has not always been the kind of world-beating success it is today. An entire book could be written about Apple’s failures over the years — and there are the doomsday predictions to prove it.

But Apple has succeeded in taking those seemingly disastrous mistakes and learning valuable lessons from them. The graphical user interface of the Apple Lisa? Apple learned that sometimes you need to stick with good ideas for a while before they catch on. The takeaway from Apple’s QuickTake Camera? Rushing to beat everyone else to market isn’t always the best idea.

A new infographic runs down 21 of the biggest Apple flops in history — and what Cupertino learned from them. If you’re a long-time Apple fan it’s a great trip down memory lane. If you’re a newcomer, it’s a fascinating introduction to how Apple has learned from even its most grievous errors and become the undisputed giant it is in 2015.

The Cold War and that whole mutual assured destruction thing sure made the space race fun.

Every astronaut strapped into a rocket and sent toward the stars was an ideological finger in the chest of the other side, each mission asserting who had the better technology or, more importantly, the most firepower.

The United States took its licks as the Soviet Union was first to launch a satellite, put a man in space (and then a woman) and execute the first spacewalk. Only after Neil Armstrong and Buzz Aldrin set foot on the moon could the Americans begin to perceive they were finally winning the race.

But the Reds were absolutely unmatched when it came to using talented illustrators to make the average citizen believe their country would conquer the cosmic frontier.

Apple’s March 9 “Spring Forward” event is just around the corner, and its tagline can only mean one thing: Apple Watch news galore.

Scheduled for the day after daylight saving time kicks in, we expect Apple to shower us with details about the upcoming wearable, including pricing and availability. Select Apple Watch apps from App Store developers will likely be shown off as well to whet our appetites for what’s to come.

While there’s a chance some new Mac hardware could share the stage Monday, we expect the event to focus mostly on all the unanswered questions surrounding the Apple Watch.

What are those questions? Glad you asked:

Fan films are the ultimate way for devotees to pay tribute to the characters they love. They give fans the chance to show how the beloved heroes (and antiheroes) should be portrayed — without the creativity-sapping “benefit” of focus groups, hack screenwriters and overpaid producers.

With a war raging between the fans who make these productions and the rights-holders who argue they’re being damaged, Cult of Mac runs down six of the best fan-created short films doing the round on the interwebz.

Check out our picks below.

Apple could launch its eagerly anticipated 12-inch MacBook Air around the time of the Worldwide Developers Conference this June.

Claiming to have spoken with unnamed sources, The Wall Street Journal writes that Apple will release its first refresh of the MacBook Air since April 2014 “in large quantities” during the second quarter of 2015, although no definite date has been nailed down. Suppliers are reportedly already manufacturing the notebook, and are building up supplies ready for shipping.

What do you do as a second act after creating one of the most beautiful iOS games in history? If you’re Ustwo, the devs behind the Cult of Mac favorite Monument Valley, the answer is simple: you redesign the car dashboard.

Yes, you read that correctly.

It might be a long way from the M.C. Escher-inspired iPad puzzle game, but Ustwo has teamed up with the company Car Design Research to create a prototype for a simplified in-car display that shows only the information you need at the time you need it. And, unsurprisingly, it looks spectacular.

Two bits of news have emerged for anyone excited about Apple’s upcoming 12-inch-plus iPad Pro. Sources from the Chinese supply chain suggest the tablet will come equipped with Oxide LCD display technology, while a separate report from The Wall Street Journal (paywall) claims Apple is considering adding USB 3.0 ports (among others) to the devices.

What is unanimously agreed upon is that we are unlikely to see the plus-size iPad until the second half of the year, with a Digitimes report suggesting it may not even go into mass production until the third quarter of 2015.

If the rumors are anything to go by, it’ll be worth waiting for, though.

HBO is finally going to let people pay to access its content without a cable subscription, and according to a new report, Apple TV could be the company’s first major partner.

The International Business Times reports that HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service that is expected to debut next month alongside Game of Thrones Season 5.

Apple will reveal pricing details on its long-anticipated smartwatch in less than a week, but if the stainless steel version costs upward of $700, I’m definitely going the cheap route with the Apple Watch Sport.

The $350 timepiece isn’t as fashionable as its expensive gold and stainless-steel siblings, a point Apple’s website emphasizes by only showing Sport units with Sport bands. But if you pair the Sport with pricier bands, you can barely tells its the el cheapo option.

iOS developer Nick McCardel created mockups of the Apple Watch Sport with bands for the Apple Watch and Apple Watch Edition. Despite its less luxe finish, the Sport’s silver and space gray aluminum cases still look great no matter what you pair them with.

Take a look at some of the configurations below:

Another day, another award for Apple. This time, branding site Brandchannel has given Apple the nod in its 2015 Brandcameo Product Placement Awards for overall product placement in movies.

After three years without being the most represented company on-screen in Hollywood movies, Apple once again topped the list: appearing in 9 of the 35 movies which scored big at the U.S. weekend box office at some point in the last year, representing one quarter of all #1s.

Anyone want to argue causation over correlation?

I finally pitched the cheap plastic desk lamp I’ve had since high school and replaced it with the light I’ve always wanted: the iconic Anglepoise 1227.

If you’re looking for a classic desk lamp that won’t fade into the backdrop next to your sleek iMac, this is the one for you.

Launched in 1934, the design of the 1227 has changed astonishingly little. It still looks functional and modern, which makes perfect sense given Anglepoise started out making hard-wearing lamps for factory workers.

It’s easy to see how Samsung ripped off the iPhone with the Galaxy S6’s hardware. The metallic frame with chamfered edges, antenna bands, and very familiar port positioning is blatantly taken from the iPhone 6.

But Samsung hasn’t just copied the way the iPhone looks physically. It’s also replicated elements of iOS in a way that’s so evident it’s embarrassing.