Google’s newest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of a new, smarter Siri. “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon,” says Google in the ad.
It recommends frustrated users to “just change your phone” and gives a glimpse of the Pixel 10 at the end.
Google fires shots at Apple over failed Siri relaunch
Apple’s far behind OpenAI, Google and others in the artificial intelligence race. And Siri is doing even worse. While the company showed off an AI-powered Siri at WWDC24, it still hasn’t rolled it out to the public. Now, the company plans to release the overhauled, smarter Siri in 2026, more than a year after its initial timeline.
Google is capitalizing on the botched Siri rollout in a bid to get more eyeballs on its upcoming Pixel phones. In its “Get outside your comfort phone” video, the company mocks Apple and its definition of “soon.” It recommends that frustrated iPhone users change their phone.
The teaser then prompts viewers to “Ask more of your phone,” before ending with a quick shot of the Pixel 10. Google’s next hardware event is set for August 20, 2025, which the company highlights at the end of the video.
Get outside your comfort phone | 8.20.25
Learn more and sign up for #MadeByGoogle updates: https://t.co/JOdjGMGYxY pic.twitter.com/nvXep5w5Ru
— Made by Google (@madebygoogle) August 4, 2025
For added effect, Google uses the instrumental track from Dr. Dre’s “The Next Episode” as background music.
Google will extend its AI lead over Apple later this month
Besides the Pixel 10 lineup and Pixel Watch 4, Google should highlight new Gemini-related improvements. And that will only extend Google’s lead over Apple in the AI field.
Google typically launches new Pixel phones a few weeks after Apple debuts its new iPhones. But the company brought forward the launch timeline last year, releasing its phones in mid-August. The change worked, with the Pixel 9 selling better than previous models.
The company is sticking to the same strategy this year and going even bolder with its marketing to attract more eyeballs.
Rajesh has been closely following and writing about the latest happenings in the world of mobile for nearly a decade now. While he prefers Android, he does not deny the superiority of Apple’s products and ecosystem.
