After last week’s iPhone 17 color revelations, fresh component leaks suggest Apple might introduce its boldest iPhone Pro color yet, come September. This time, camera lens covers reveal a potential brand-new copper-orange finish that would mark a significant departure from the company’s traditional Pro palette. The other possible colors are black, gray, silver and a dark blue that harkens back to iPhone 15 Pro’s most striking hue.

July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.

The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.

July 12, 2010: The iPhone 4 suffers a major blow when respected trade publication Consumer Reports says it can’t, in good faith, recommend the new Apple smartphone. The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device in its devastating iPhone 4 review? A little Apple scandal called “Antennagate.”

The iconic 2013 “trash can” Mac Pro took its first step towards official retirement, as Apple added it to its vintage product list.

Apple also added several iPads launched in 2018 and the 2019 13-inch MacBook Air to its vintage products list.

Apple’s upcoming iPhone 17 should offer a fresh take on color options, with new leaks suggesting five colors for the base iPhone 17 and four for the iPhone 17 Air model. The latest information comes from leaked images of third-party camera lens protector rings. They’re designed to match Apple’s official iPhone color offerings.

Rejoice, fans of deliciously complicated and marvelously cinematic sci-fi! Apple TV+’s adaptation of Isaac Asimov’s iconic Foundation stories finally returns for a new season Friday. So now you can stream Foundation season three’s first episode, “A Song for the End of Everything,” in which intergalactic supervillain The Mule wreaks havoc.

Murderbot season 1 did well enough in the ratings that Apple TV+ committed to season 2 on Thursday.

The news comes as the season 1 finale of the sci-fi comedy thriller becomes available to stream. A renewal isn’t surprising, given that t series stayed one of the top 10 most-watched shows every week during its entire run.

A new documentary combining high-stakes adventure with groundbreaking wildlife conservation started streaming on Apple TV+ Friday. Previously the streamer released a new trailer for The Wild Ones documentary series, below, promising all sorts of high-tech derring-do in the name of saving threatened animal species all over the world. Now you can watch it.

The six-episode documentary, premiering July 11, follows a team of elite wildlife experts as they venture into Earth’s most remote and dangerous environments to protect critically endangered species.

Update: The Wild Ones began streaming Friday. As one critic cited on the reviews site Rotten Tomatoes put it (though it’s too early for a fresh or rotten rating): “The Wild Ones is a triumph of storytelling, a visual feast and a heartfelt plea to cherish and protect the natural world.”

Instead of new Macs, Apple will reportedly use the next iPad Pro refresh as the debut device for its M5 chip. The new tablet could launch “as early as October.”

It’s also working on an M4 iPad Air refresh and iPhone 17e for a possible early 2026 launch.

It’s that time of year again — Amazon Prime Day. The summer deals run from July 8 – 11. So the early deals flowed starting over the weekend, with the full-on sale hitting with even better deals on Tuesday through Friday.

We’ll show you the best Amazon Prime Day deals on Apple gear, from AirPods to iPads to MacBooks to the Studio Display. And that includes Apple audio subsidiary Beats, too. Click on the links below, and return to this page often — deals are subject to change, often for the better, and we’ll add more as we find them.