The MacBook Neo exceeds all expectations and defies all logic. It’s a $599 computer that’s not slow. The cheap laptop sports a light aluminum unibody with exceptional fit and finish, along with a gorgeous, bright Retina display. It runs on an iPhone chip, yet it’s incredibly fast with unbelievable battery life.
The name itself, Neo, reminds you that this is not a computer made out of spare parts. It’s a bespoke industrial design with a brand-new display and feature set. That feature set excludes things that longtime members of the cult consider quintessential Mac features — a backlit keyboard, an ambient light sensor and a MagSafe connection.
Nonetheless, the MacBook Neo will be a lot of people’s first exposure to the Mac. I wanted to know what their experience will be like — and I think they’ll be very happy.
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March 13, 1997: With Apple preparing to cut thousands of jobs, CNN reports that “the coffin door is closing” on Cupertino. Apple is doomed! Doomed!
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March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by

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March 11, 2011: How do you follow up your biggest product debut ever? That’s the question Apple needs to answer as the iPad 2 launch date arrives.
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