Apple revealed its App Store prevented more than $2 billion in fraudulent transactions in 2024 alone, contributing to over $9 billion in blocked fraudulent activity across the past five years. But as the App Store blocks fraud, the figures highlight the tech giant’s ongoing battle against increasingly sophisticated bad actors attempting to exploit users and developers on its platform.
The massive fraud prevention effort protects the App Store’s 813 million weekly visitors across 175 regions worldwide. Since its 2008 launch, Apple’s marketplace has grown into one of the world’s most trusted digital storefronts, Apple said. But maintaining that reputation requires constant vigilance against evolving threats ranging from data theft apps to payment scams.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.
May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner for assembling iPhones.
May 24, 2013: Apple begins phasing out the option to download movie trailers from its once enormously popular iTunes Movie Trailers website.
May 23, 1985: Bitter about being ousted from his position running the Macintosh division,
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May 22, 1997: Apple spins off its Newton division, creating an independent company to manage the line of personal digital assistants. Newton Inc.’s first job? Selling the MessagePad 2000 PDA, the best Newton device yet.