Apple’s App Store ecosystem reached a milestone in 2024, facilitating $406 billion in developer billings and sales in the United States alone, according to a new study Apple commissioned. And over the past 5 years, App Store sales growth means U.S. developers’ earnings more than doubled, the iPhone giant said.
“For more than 15 years, the App Store has created incredible opportunity for app developers, entrepreneurs and businesses of all sizes,” Apple CEO Tim Cook said in a press release Thursday. “That includes the many U.S. developers who are innovating, building their businesses and finding exceptional success on the App Store.
“We’ll continue to invest in powerful tools, technology, and resources to help developers in the U.S. and around the world take their apps to new heights and create transformative experiences for users,” he added.
May 29, 1992: Apple demonstrates its
May 28, 2010: Customers across Europe and Asia queue up to buy the

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May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad. In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.