In the immediate aftermath of Steve Jobs’ death on October 5, the praise was overwhelming.
He was the greatest CEO in history, a prescient visionary, prolific inventor, influential designer, brilliant artist. He could walk across San Francisco Bay without getting his New Balance 991 sneakers wet, bend light with his will and turn dog shit into gold.
Then the backlash hit.
About a week after Jobs’ death, the promotional tour for Steve Jobs, the Walter Isaacson biography, began in ernest. This week, the book itself hit. And so did the “dark side” revelations. Plus, former rivals and Apple employees with an axe to grind came pouring out of the woodwork to tell snarky stories about Jobs’ flawed morality, bizarre personality and petty misconduct.
As they are wont to do, the lame-stream media pounced on the negative angle.
The praise was too much. But so is the ongoing character assassination. It’s time to bring the pendulum back to the center, and provide context for some of the most egregious dissing.
In particular, there are four major falsehoods about Jobs being thrown around in the past three weeks that need to be addressed.