Cult of Mac

The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.

After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.

Even though their main trial in the U.S. is over, the legal battle between Apple and Samsung is still raging on in at least 10 other countries across the globe, and who knows if it will ever end.

The latest verdict in the legal war comes from the Netherlands, where the court ruled that Samsung’s technology does not infringe on an Apple patent by using certain multi-touch technologies on some Samsung Galaxy smartphones.

Nikon’s new 1 V2 is a super-serious enthusiast camera built around a joke of a toy sensor. The $900 camera ships with a 10-30mm kit lens, the crop factor of which should tell you all you need to know about this camera range: 2.7x turns the 10-30 into a 27-81mm equivalent.

Just a short drive away from Apple Headquarters in Cupertino, Apple has been working on a new store in Palo Alto that is said to be a “prototype” Apple Store. The new Apple Store will have its grand opening on October 27th at 10AM.

Last year it was reported that the Palo Alto store will feature some unique open architecture elements. The store is supposed to be about 5,030 sq. ft and feature both a glass roof and glass walls that will allow natural light to fill the open retail space.

Joby’s latest attempt at building stands for smartphones seems to finally be a winner. Instead of cases or stick-on adapters, the GripTight range simply clamps the target phone with a pair of spring-loaded jaws, and joins it to various supports.

While some companies churn out new smartphones and tablets every month, Apple has traditionally given us at least 12 months with our iOS devices before replacing them with newer models. So it was a big surprise to us all when it announced a new and improved fourth-generation iPad on Tuesday, just seven months after the third-generation iPad went on sale.

If you bought a “new” iPad within the last 30 days, however, don’t be too miffed your device is already obsolete — because you could be one of the lucky ones. If you take your device into an Apple Store, there’s a chance you’ll be able to swap it for a brand new, fourth-generation model free of charge.

Sick of opening all your files in different apps? The new iFile app is a multifunctional text, image, music, document, and video reader. You can edit, browse, watch and listen to almost any kind of file that your iOS device can read, all from a single app.

You can also share files with friends, run a portable web server on your iPhone, sync files to Dropbox, and more…

As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.

We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200. We didn’t quite expect Apple to go quite that low, but we felt around $250 would be just about right.

Instead, Apple chose to ignore what its competitors were doing. You might say that this is a big mistake, and that the iPad mini doesn’t stand a chance against its 7-inch rivals. But many analysts feel the iPad mini will do just fine at $329.

Step 1: Apple announces new product.

Step 2: Accessory makers photoshop their entire product lineup to fit that new product.

Step 3: The press is deluged with PR emails.

And so it goes. The first in my inbox was iLuv, and its product picture people really have been busy shrinking everything down for the iPad Mini. If you’re planning on buying Apple’s shrunken-iPad-2-with-a-better-camera, then you’re not going to want for cases, chargers or any other crap.

There were a couple of big surprises yesterday at Apple’s iPad mini event. The first was the pricing of the iPad mini itself: while everyone anticipated a $249 or $299 starting price, the iPad mini actually starts at $329… a good $70 higher than devices like the Google Nexus 7.

But there was another surprise. No one heard a peep in the last few months about Apple’s new Fusion Drive, a combination solid state and platter based hard drive that “fuses” the best aspects of flash and traditional hard drive storage.

Those aspects? Solid state drives (or SSDs) over much faster reading and write speed, as well as “instant-on” boot up from sleep or power down. This leads to huge performance boosts all across the Mac. Traditional hard drives, however, have a couple key advantages: they are both cheaper and have more capacity, allowing you to easily store massive media libraries.

So what’s the point of the Fusion Drive? Simple. It’s the best of both worlds: the speed and instant-on of an SSD, with all of the storage space of an HDD. But how does it work?

When you create a Calendar event, you have the option to have your Mac notify you of that event before it happens. In the case of an all-day event, however, you don’t have an easy option to change the time of day you’ll get the notification.

It can be done, however, with a little digging into the filesystem and a configuration file, letting you change the time of day you’re notified by default for all-day events.

AT&T has announced its financial results for the third quarter of 2012 this morning, and once again, Apple’s iPhone has been its biggest-selling smartphone. The carrier sold 6.1 million smartphones in total during the three-month period, a whopping 77% of which were iPhones.

On Monday, we learned Gearbox Software was finally gearing up to bring its Borderlands franchise to iOS. An advert in a digital game guide for Borderlands 2 revealed the title’s name, Borderlands Legends, and promised that the title would arrive this month.

Gearbox has now confirmed that Borderlands Legends will be hitting the App Store on October 31, but it might not be what you were expecting.

As a brand, China’s GooPhone has made a name for itself not only because of their laughably stupid branding, but by the fact that they consistently manage to rip off Apple’s next product design before Cupertino gets their product to market… then threaten to sue Apple for IP violations.

Saucy! And now GooPhone is at it again, announcing a $99 iPad mini clone called the GooPad that looks exactly like an iPad mini, right down to the icons.

Apple has updated its YouTube channel with two new videos for the just-announced iPad mini and its Smart Cover. The first video features Apple design guru Jony Ive explaining the design process for the iPad mini, while the second video is a 37-second TV ad for the new tablet’s Smart Cover.

Ive talks about how the iPad mini is a “concentration, not a reduction.” If you have a friend who’s interested in learning about the iPad mini, then this is the video to show them. You’ll start seeing the second ad for the Smart Cover on TV.

Apple announced the next version of iBooks software at the iPad mini event earlier today, and version 3.0 has now gone live in the App Store. This major update to iBooks brings multiple enhancements, including continuos page scrolling, iCloud support, and integration with iOS 6’s sharing options. Publishers can now push out over-the-air updates for books purchased in the iBookstore as well.

It’s not a whole lot to go by, but this image surfaced on the Dead Trigger Facebook page, teasing the existence of a Halloween update for the Android and iOS zombie shooter, Dead Trigger. Will you be fighting pumpkin-head zombies?

As you may have noticed, Apple announced the iPad mini today. Soon after, of course, came the analyst perspective – if there’s a strong demand for the iPad mini device, we may see serious supply issues. This has been rumored already in regards to the aluminum back for the new iPad mini, but this is the first report that a shortage of display units may also have a role to play.

“We’re now starting to see the issues that [Apple] is having with Samsung,” said Richard Shim, an analyst at NPD DisplaySearch, in an interview with CNET.

Samsung is not supplying displays for iPad mini, according to the analyst, which leaves only two suppliers to make the smaller iPad mini for Apple.

We have another pair of BodyGuardz earbuds for you check out today—Premium Lyrics Earbuds From BodyGuardz (Black): The Precision-Crafted Surfaces Will Make You Forget They Are Even in Your Ears—I mean it's not like there is any other news or anything, right?

These earbuds are supposed to be so light and comfortable that you will either a) forget you have them on (I've done that, which is why my MacBook Pro headphone jack is skewed) or b) just want to wear them all the time. Now I can believe “a”, but “b” might just look strange. Regardless…

We’ve seen those parody videos about the “shit Apple fanatics say,” but what about the Android fanatics? Yep, there’s one one those too. If you have an Android fanatic for a friend or happen to be one yourself, there’s a good chance you’ve heard or spoken a few of these beauties.

Along with the announcement of the iPad mini today, Apple debuted a brand-new commercial for the device that’ll likely be airing on TV soon. In traditional Apple style, this ad features both the full size iPad and its mini counterpart set against an all-white backdrop.

Apple has been really stepping up their advertising game lately, first with the excellent iPod ad last month, the funny iPhone 5 spots, and now this new iPad commercial. Check it out after the break.

Just in case you’re not interested in watching the full iPad mini keynote, we’ve compiled the entire thing down into just 90 seconds, like always. Check out the video after the break to see Tim Cook and Phil Schiller announce all of today’s products, at a rapid rate.

The iPad mini just left the land of make believe to become Apple’s hottest new gadget. And on our just-recorded special edition CultCast, we’re ready to reveal our first impressions of the mini’s smaller form factor, compact screen, and higher than expected price tag.

Plus, are you more than a little peeved that Apple just made their 7-month-old “New” iPad obsolete? Sure, the newly announced 4th-gen iPad the is great news if you didn’t just buy the now last gen iPad 3, but if you did, you’re probably none too enthused.

Our discussion on that and our other hardware first impressions on this very special edition CultCast! Subscribe now on iTunes, or easily stream The CultCast via Apple’s free Podcasts App.

The iPad mini is a totally new product for Apple. It represents a beautiful juxtaposition of the iPhone’s 4-inch display and the Retina iPad’s larger 10-inch canvas. While the rest of the industry has already shifted its focus to 7-inch tablets, Apple entered uncharted territory for itself today.

Based on what we’ve seen, the iPad mini looks like a very compelling device. I’m sure Apple will sell bazillions. What I don’t understand is Apple’s pitch for the iPad mini. What purpose does it serve, and what kind of customer is it intended for? There’s no denying that Apple unveiled a great product today, but the purpose of the iPad mini was muddled by a confusing pitch.

Today’s iPad Mini event was incredible. Tim Cook and the gang just unleashed a tsunami of new Apple products on the world for the second straight month. Yes, the iPad Mini made an appearance, but there was so much more sweet stuff that it’s hard to keep up with all the details.

Rather than getting lost in the flood of thousands of different posts that will be written about the Apple event today, we’ve broken down all the necessary info into delicious bite-size information nuggets just for you, so you can know all the essentials.

Here’s everything that Apple announced at today’s keynote: