When the iWatch comes, could it be called the iсмотреть instead? Perhaps not, but a new report suggests that Apple has already registered a trademark for iWatch within Russia.
Apple Tries To Sneak iWatch Trademark Through Russia
Apple’s regard for top-notch design means it has always walked the line between tech and aesthetics, but the company’s leap into the world of wearables will be its most high-fashion move yet. Other tech companies, including Samsung, have already trotted out their own smartwatches to beat Apple to market, but even the staunchest supporter of these devices is unlikely to say that they’re Rolex-beaters.
Realistically, the most anyone has been able to say about current wearables like the Nike FuelBand SE is that they are inoffensive. That’s simply not going to be enough if the iWatch is going to be the kind of mass-market product that will finally bring wearables into the mainstream. In addition to its gamut of biotech engineers, Apple has also got the former CEO of fashion house Yves Saint Laurent on its books, who was hired in 2013 for "special projects." More recently, Apple hired a key executive from Swiss watchmaker TAG Heuer, following earlier reports that Cupertino had unsuccessfully been trying to poach luxury watchmakers for its wearables debut.