Apple just hired one of the biggest CEOs in fashion to work on some “special projects” under CEO Tim Cook. Maybe to add a touch of fashion to an upcoming iWatch?
According to a report from Bloomberg’s Adam Satariano, former Yves Saint Laurent CEO, Paul Deneve is heading to Apple to work as a new VP reporting directly to Tim Cook, but he won’t be filling Apple’s vacant seat for Head of Retail.
Apple released the following statement regarding the hire:
“We’re thrilled to welcome Paul Deneve to Apple. He’ll be working on special projects as a vice president reporting directly to Tim Cook.”
Paul Deneve actually worked for Apple from 1990-1997 as the sales and marketing manager of Apple Europe before launching out into the fashion world.
Rumors of Apple’s iWatch have started to heat up again lately as Apple trademark filings for the name “iWatch” have been discovered in five different countries. It’s possible that Deneve will be working to make the iWatch look more fashionable.