A new survey, reportedly taken from a sample of 50,000 smartphone users around the world, reveals the reasons consumers made the phone purchasing decisions they did.
According to IDC’s findings, battery life is the number one most important factor when it comes to choosing a smartphone — coming above ease of use, screen size, camera resolution, and touch screen. When asked, almost half of all iPhone owners quizzed named battery life as the main reason for their selecting the device.