“Life is either an incredible adventure,” says the Aussie-tinged voice over for this new GoPro 4 trailer, “or it’s nothing at all.”

So when you’re next diving with orcas, racing extremely modified cars in Japan, or just chillin’ at the latest DJ-powered mega-concert, you can be sure to record yourself and all your hip and gorgeous young friends in stunning 4K resolution.

Of course, you probably don’t have a 4K television (who does?) to play it on, but the video below has some jaw-dropping images in it that you can see if you jack up your Macbook Pro’s Retina display to approximate 4K on a YouTube video.

School spirit is seemingly alive and well at Tim Cook’s alma mater of Auburn University, courtesy of a, err, T-shirt Gatling gun.

The video appeared on YouTube, via Wall Street Journal Apple reporter Daisuke Wakabayashi, and shows free t-shirts being fired into the crowd at a recent Auburn Tigers game.

Two things leap out from the video. The first one: we hope no-one was hurt by what looks to be a military barrage of clothing. Secondly: was the above video shot using the new dazzling 240fps slo-mo feature of the iPhone 6?

The ability to add widgets to your Notifications dock is easily one of iOS 8’s most useful additions. The new functionality puts some of your favorite apps’ features right at your fingertips.

Only a limited number of apps offer widgets currently, but with developers hard at work you can be sure many more are on the way. In today’s Cult of Mac video, we show you how to install widgets in iOS 8 so you can get started enjoying what’s available now.

In this instructional video, we also give you a look at some of our personal favorites. See how widgets can make managing your to-do list, journaling and checking out your favorite teams’ sports scores easier than ever.

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This new trailer has flying robots, stunningly massive spaceships, and baroque alien societies galore. It’s a heart-pounding glimpse into the new film, Jupiter Ascending, which comes out in February of 2015.

It’s also got some Channing Tatum with pointy ears (a sci-fi staple!) and Mila Kunis looking badass in pleather. Also, some delightful moments with Sean Bean, and he doesn’t even die in this trailer. The trailer is stunning, and you can see hints of The Matrix and Cloud Atlas all over this thing, which makes sense — it’s a Wachowski film, thorough and through.

Give this two minute eye-candy reveal a look.

Apple Pay, the new mobile payments system that unshackles iPhone users their wallets – will only be available in the U.S. when it launches next month, but Apple’s is already hiring a team to expand its mobile payments into Europe.

Mary Carol Harris has been poached away from Visa by Apple where she was the director of mobile at Visa Europe since 2008, and she’s also got some expertise with NFC too.

For music enthusiasts, there’s no audio organization software quite like iTunes. Still, unless you have a ton of spare time to sort and label all your audio files, your iTunes is probably a disorganized mess. With TuneUp, however, your iTunes will always look clean and organized.

TuneUp reorganizes your iTunes by getting rid of duplicate files, cleaning up your untitled tracks, and filling in missing album cover artwork! What’s more, TuneUp is just $19.95 at Cult of Mac Deals for just a short time longer.

Apple is diving wrists first into the fashion industry next year with its first ever timepiece, and what better way for the Apple Watch strut its stuff for the public than at in front of the worlds most intolerable fashionistas at fashion week in Paris?

The first public showing of the Apple Watch might take place tomorrow, reports MacPlus, which spotted an announcement from the Parisian fashion boutique Colette (which sells a ton of fashionable watches), advertising a one day only experience in partnership with Apple.

Take a look at the subtle Apple Watch hint in the invite below:

Here’s one way to put your iPhone 5s to good use after upgrading to the iPhone 6: Install the Android L Developer Preview. It sounds like an impossibility given Apple’s incredibly tight control over device security, but a small group of university researchers have managed it using a clever workaround. You’ll find proof in the short demonstration video below.

The iMac is Apple’s only machine that hasn’t gone Retina, but a new report claims the wait is almost over for the desktop beast — Apple is “incredibly likely” to announce its new Retina iMac next month.

Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all.

That’s right: the Windows maker is set to open up shop with a retail store just blocks from Apple’s iconic Fifth Avenue glass cube. The new “flagship” Microsoft Store will move into a location previously occupied by Fendi.

“This is a goal we’ve had since day one — we were only waiting for the right location,” Microsoft’s corporate vice president for retail stores said in a statement. “And now we have it.”

Apple insists “bendgate” isn’t an issue after receiving just 9 complaints about bent iPhones as of last week, and the vast majority seem to agree. But will the Cupertino company think differently when it discovers that people are walking into its retail stores and bending the iPhone 6 Plus units it has on display?

Regulators are set to break down the reason tax deals given to Apple in Ireland violate EU laws, according to people familiar with the matter.

The European Commission began formal investigations into the tax avoidance issue back in June, and plans to publish its findings as early as today — with the claim that tax deals between Apple and the Irish government could fall under the heading of illegal state aid.

While Apple has yet to make a comment on the matter, the Irish government has spoken up; describing its position as “confident” that the Apple deal represents “no breach of state-aid rules.” It claims that it has already submitted a formal response to the European Commission, in which it addresses in detail “the concerns and some misunderstandings.”

Woody Allen famously called pigeons flying rats. Photographer David Stephenson calls them thoroughbreds of the sky.

He also realizes the common perception of the pigeon skews more toward Allen’s view. But Stephenson has a growing body of work that could make people reconsider the much-maligned bird.

Stephenson, aka The Pigeon Photographer, runs a website and Instagram feed where his photos attempt to show the intelligence, strength and iridescent beauty of homing pigeons, which he raises in his backyard near Lexington, Kentucky.

“When we see them circling in the air, they move so fast our eye can’t comprehend the beautiful details, the way the feathers curve, the upstroke or downstroke of the wings,” Stephenson told Cult of Mac. “I just want people to appreciate them more. They are beautiful, insanely tough and intelligent.”

Apple has given Foxconn record revenues thanks to “unprecedented” orders for its iPhone 6 devices, but Foxconn is trying to spread its wings away from Cupertino.

According to a new report from Digitimes, citing upstream supply chain sources, Foxconn Electronics has been aggressively aiding China-based smartphone clients such as Xiaomi, Meitu, Oppo and Meizu with boosting their sales.

Due to challenges receiving regulatory approval, the iPhone 6 and 6 Plus has yet to make it into China through official channels.

That’s not enough to stop the New York Times running a story claiming that scalpers have already exhausted demand for Apple’s next gen handsets in the country that may one day overtake the U.S. in terms of iPhone sales, however.

The article notes that, despite the fact that the iPhone 6 and 6 Plus will not officially go on sale for a few weeks (October 10, according to a leaked memo), the gray market has “already dried up” — with wholesalers who smuggled tens of thousands of iPhones into the country being forced to “[slash] prices to move inventory.”

Apple’s 32-foot Fifth Avenue Apple Store is its most iconic retail outlet– and one which Steve Jobs dearly loved. But did you know that Jobs’ originally wanted to have the building substantially bigger?

A new book entitled The Liar’s Ball: The Extraordinary Saga of How One Building Broke the World’s Toughest Tycoons recounts the story of how real estate guru George Macklowe sold Steve Jobs on the more compact design. After pestering former Apple VP Real Estate George Blankenship for a meeting with Jobs, Macklowe clashed with the late CEO over what size the cube should be.

Samsung is all too willing to leap down Apple’s throat at any perceived error on Cupertino’s part, but apparently that same degree of quality control is not turned inwardly on Samsung’s own industrial design department.

Having brought forward its release date to try and beat the iPhone 6 and 6 Plus into South Korea and China, the Samsung Galaxy Note 4 has been met with negative customer reviews since its September 26 launch — on the basis that there is a sizeable gap between the smartphone’s display and its casing.

The iPhone 6 and 6 Plus may have been available to buy for a week now in the U.S. and other primary markets, but it’s still a hot enough ticket that it’s causing major lines this weekend, as eager shoppers try to grab Apple’s next-gen handsets.

In various cities around the world, a constant queue could be seen for much of the weekend, with many customers having to wait well over an hour.

Like a person with a new gym membership, Apple’s been on a health kick all year.

First we had the announcement of HealthKit at WWDC, then a fitness-oriented iPhone 5s ad in June, followed by Apple’s entry into the fitness-tracking market with the Apple Watch unveiling, and now the App Store’s been updated with a new “Apps for Health” section.

This section continues Apple’s trend for using human curation in the App Store by highlighting 14 apps which take advantage of iOS 8’s Health app by bringing health and fitness data into one centralized apps for access by users.

Every week, Cult of Mac Deals presents the best gizmos, software, and services at prices that are extremely discounted.

It would be unfortunate if you missed out on any of these deals, so we are highlighting them once again. Plus, you can always check out the Cult of Mac Deals page to see all that Cult of Mac Deals is offering right now.

If you hate iOS 8 -— whether because it runs like crap on your device, you miss your jailbreak, or because it’s significantly more buggy — you’ve previously had the option to downgrade back to iOS 7.1.2 if you wanted to.

But bad news. That ship has sailed. Apple has stopped signing iOS 7.1.2, making iOS 8 the only version of iOS that can be installed on any device capable of supporting it.

Of all the carriers you could possibly get your iPhone 6 through, AT&T is one of the worst. But starting on Sunday, signing a new two-year contract with AT&T is going to get a little more attractive, especially if you use a lot of data: for a limited time, Ma Bell is offering double the data for Mobile Share Value Plans.

Apple is still supporting the iPhone 4s when it comes to new software, despite the fact that it is now outdated by several generations. But while iOS 8 is technically usable by iPhone 4s owners, just how fast can it run compared to iOS 7?

Finding the answer to this question is the basis of a new video by YouTube user kabriolett, who staged a speed comparison between an iPhone 4s running iOS 7.1.2 and one running iOS 8.0.2.

The results are surprising.

A massive new Apple Store planned for downtown San Francisco is being held up by… tulip trees?

The site in question overlooks Union Square, with Apple planning to demolish a large existing building and replace it with a giant, two-storey glass structure reminiscent of the iconic New York Apple Store on Fifth Avenue. However, in order for work to commence on the building Apple needs to bring in the right equipment, which necessitates the removal of seven tulip trees currently blocking the path.

Trouble is, things aren’t as straightforward as they might seem.

With Bendgate causing some worrywarts to question the structural integrity of the iPhone 6 and 6 Plus, Consumer Reports set out to answer the question: “How much force does it take for a phone to bend — and not bend back?”

The independent consumer-testing outfit took six smartphones — including both iPhone 6 models and an iPhone 5s — into the lab and subjected them to experiments using an Instron compression testing machine. The results are surprising.

Here’s what they found (along with a video showing Consumer Reports’ torture testing).