An iPhone 5 user from San Diego almost lost his Apple handset after accidentally dropping it into the sea.

“My brother tried throwing my phone to me,” Gregory Papadin told British newspaper The Mirror. “It ended up going straight under water and sank to bottom of the ocean floor.”

Papadin says the underwater pressure proved too much for him and his brother to swim down and retrieve the phone, but the captain of the ship he was renting was able to dive in and get it — to discover that the phone had not only managed to survive the episode, but actually film its own watery descent.

Check out the video below:

The phenomenal success of the iPhone 6 has catapulted Apple back to the spot of “world’s most valuable brand” in the 2015 BrandZ Top 100 Most Valuable Global Brands list, after it temporarily lost the title to Google last year.

According to organizers Millward Brown, Apple increased its brand value by a whopping 67 percent to $247 billion in the last year, compared to 2014’s winner Google, which achieved “only” a 9 percent value increase during that same time.

There is plenty that former Android-users won’t miss if they make the jump to iOS, but one thing they might is the iPhone’s lack of an Android-style “back” button — the result of Steve Jobs’ belief that everything about the iPhone be as uncluttered as possible.

A new Kickstarter project gives you back this feature, however, thanks to a “smart” screen protector which adds just such a button to your iPhone 6 or 6 Plus home screen.

And based on the fact that it’s already been funded more than six times over, we’re assuming it’s something a number of users would really, really like to get their hands on. Literally.

Some iPhone users are getting a flashback to 2013 as a new version of the so-called “Unicode of Death” has returned to wreak havoc with their iMessages.

The security exploit, which activates when someone sends you the message in the image above, reportedly forces jailbroken handsets into Safe Mode and completely removes other units’ ability to access the Messages app.

The son of China’s richest man has bought not one, but two gold Apple Watch Editions. For his dog.

Wang Sicong’s father, real-estate magnate Wang Jianlin, is worth about $34 billion dollars, and the 27-year-old son officially has too much disposable income.

A fire of unknown origin broke out today in Apple’s command center in Mesa, Arizona.

Local firefighters responded at around 11:30 Tuesday morning to the structure, which formerly held sapphire glass supplier GT Advanced Technologies.

A Mesa fire spokesperson said the flames seemed to be localized to the roof of the building, near Signal Butte Road and Elliot Road.

Clear, high definition video is all about a frame rate of 60 frames per second (fps).

Luckily, your iPhone 6 or iPhone 6 Plus can shoot in this high-speed format that will smooth out your videos as well as make the results of your slo-motion editing a much more watchable experience.

If you want to set your iPhone 6 or 6 Plus up to shoot 60 fps video, here’s how to do it.

This is Richard Howarth, Apple’s newly appointed vice president of industrial design, and the man who has to fill Jony Ive’s (calf-leather) shoes.

Ive has been promoted to chief design officer to do more “blue sky thinking,” leaving Howarth to run the legendary Industrial Design studio that has been Apple’s ideas factory and product foundry for more than two decades.

Howarth is no stranger to the studio. He’s worked there for 20 years, heading up the design of the iPod, iPhone and a string of MacBooks, among many other products. He’s African-born, London-educated and has been Ive’s second-in-command for some time, earning a reputation among colleagues as a “badass.”

The man charged with keeping Apple user interfaces looking and working beautifully made his bones by suggesting hand-painted boxes for the original iPhone.

That’s just one shimmery detail from the resume of Alan Dye, Apple’s new vice president of user interface design. Here’s everything else you need to know about the man taking over from Jony Ive when it comes to the day-to-day running of all things UI.

There’s no easier way to build your own interactive projects—from robots to self-playing instruments—than with the Arduino micro-controller. And we’ve made it even easier, with 85% off a bundle containing the ARDX Arduino Starter Kit and three courses perfect for beginners.

The battle between virtual assistants is about to hot up again as Microsoft Cortana prepares to go cross-platform to take on Siri and Google Now. The intelligent virtual assistant will be arriving on Android and iOS later this year, but you can get a sneak peek in the video below.

Apple could make its upcoming iPhone 6s handsets slimmer and lighter than ever by taking advantage of new smaller LED backlighting chips, according to a new report.

The new chips have the same 3.0 x 0.85mm dimensions as those used in present generation iPhones, but are an impressive 0.2mm thinner than the current 0.6mm components.

I’ve started cheating on my Apple Watch. It’s not that I don’t love it. It’s amazingly beautiful. It does stuff I didn’t even know I’d like. But when it comes to running wild in the outdoors, I’ve found a smartwatch that satisfies me more than Jony Ive’s wearable does.

For the past week I’ve been testing the Garmin Fenix 3, a top-of-the-line smartwatch from a company that’s made a name for itself by providing runners and outdoorsmen with some of the best wrist-worn fitness tech. I hate wearing the Fenix 3. While Apple Watch gently caresses my wrist, the Fenix 3 feels like I’ve strapped a tank to it. Yet it boasts features Apple Watch doesn’t have that I’m starting to think I can’t live without on runs and hikes.

I don’t plan to completely break up with the Apple Watch anytime soon, but I’m ditching it during my four-day trek through the Grand Canyon this weekend because there are still a couple things it needs to learn before it can truly be the best all-around fitness tracker.

If Apple’s former CEO had been more sentimental, we’d be referring to the company’s upcoming “Spaceship” headquarters as the Steve Jobs campus, according to an interesting tidbit in Stephen Fry’s Telegraph article about Jony Ive’s promotion.

While being given a tour of the rapidly advancing Apple Campus 2 site, Fry suggested it should be named after Jobs, who died in 2011 but was heavily involved with the early stages of planning.

“Oh, Steve made his views on that very clear,” said Tim Cook — hinting that the idea was discussed, but that Jobs wasn’t a massive fan of it.

The first Apple devices to boast A9 chips aren’t even out yet, and already manufacturers are fighting it out to get a piece of the next-next-gen A10 order action — which are likely to make their debut with the iPhone 7 in 2016.

Having come dangerously close to losing out on A9 orders entirely, TSMC is reportedly wasting no time in investing in the right equipment to wow Apple into handing over its order book for the A10 chips.

Jony Ive received a nice gift for the Memorial Day weekend: a promotion to the role of Chief Design Officer at Apple, which will broaden his design duties at Apple while handing day-to-day running of the design team to long-time Apple employees Alan Dye and Richard Howarth.

Congrats, Jony!

Got an audiophile dad? Your search for a Father’s Day gift ends here, with the Veho leather Bluetooth speaker.

Rumors that the iPhone 6s will be getting a vastly improved camera are picking up steam.

According to a new report coming out of China, the next-generation Apple handset will boast a 12MP camera with a special Sony sensor to improve the performance of shooting in low-light conditions.

Living in a world where the iPhone dominates, and rivals don’t so much compete by doing things differently as by offering cut-rate versions of the same core technology, it can be easy to forget how much of a disruption Apple’s handset actually caused when Steve Jobs unveiled it in 2007.

A new book chronicling the rise and fall of BlackBerry tells the story from the perspective of the one-time king of (semi-)smartphones. And the reaction was every bit as full of shock, awe, anger and denial as you might expect.

Because iPhone and BlackBerry don’t have to compete for customers, right? Right?

The India government has previously blocked Apple from opening any brick-and-mortar retail outlets in the country because Apple don’t manufacture any products in India.

That could be about to change, however, thanks to a recent rumor claiming that Foxconn has been given permission to open new iPhone-manufacturing plants in Maharashtra, the heavily-populated state in the country’s western region which claims Mumbai as its capital.

The factories would benefit from government funding aimed at bringing more manufacturing companies to India.

Rapper and entrepreneur Jay Z made waves when he claimed that there is a racially-motivated component to why Apple and others are “hating on” his new Tidal streaming music service.

But if you thought the whole hip hop community would stand behind Jay Z on the topic, you’d be wrong. In particular, “Pump It Up” hit maker, Slaughterhouse member (and Apple fan?) Joe Budden hit back with comments in a recent interview.

His take on the situation? That people don’t buy products based on their love of a particular company. They do it because that company makes the best products. And right now, Apple does and Tidal doesn’t.

Oh, snap!

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I used to live the classic geek lifestyle, forever hunched over a MacBook, munching on comfort food. Until one day cancer forced me to take my health more seriously.

Now I run marathons and lift weights for fun. But the geek is still strong in me. From GPS watches to bioelectrical impedance analyzers, I’ve used pretty much every kind of fitness gadget.

Here’s the story of how fitness gear helped me get in shape for the first time in my life and swap my middle-aged dad bod for a six pack.

This we week we got lost in the vast oasis of Instagram searching for some great photographers to recommend. We wandered down the road searching for fun feeds featuring motorcycles, adventurers, dogs and, oddly, pigeons.

What we found, once again, was how many people are using this amazing visual delivery tool to tell their stories. Sure, we found a ton of poorly done selfies and cliche sayings, but check out what cool stuff we found for you this week.

This week: ok sure, Apple may have forever shelved plans for a proper television, but reports of a souped-up Apple TV debuting at WWDC will make you forget all that. Plus: the good stuff in Apple’s first Watch update; new Macbook Pros and iMacs get faster specs and bigger price tags; and Steve Jobs teaches bad actors a lesson they shan’t forget.

Our thanks to Squarespace for supporting this episode. Squarespace 7 is live, and it’s their biggest update in years. Now building a beautiful website is faster and easier than ever. Learn more at Squarespace.com/seven and use code “CultCast” at checkout for 10% off any order.

Show notes ahead!