The NBA held a glitzy press event last week in Los Angeles to show off new team apparel for the upcoming basketball season. The star wasn’t the retooled jersey designs from Nike, hooded warmup jacket or even any of the 30 players who showed up to model.
It was the tag.
The Nike NBA Connected Jersey will cost fans $200 but inside the tag is a near field communication chip that connects to an iPhone app so that the wearer can have an “all-access pass” to content featuring their favorite players and teams.
Likewise, advertisers could also have unique access to pitching their products.