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Refine and accelerate your reading skills [Deals]

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Coffee Break Reading Travel Book Lifestyle Concept
Use technology to become a bona fide speed reader.
Photo: Cult of Mac Deals

Reading is changing fast, thanks largely to technology, social media, and their effects on our attention spans. That makes the ability to read and comprehend quickly a more valuable skill than ever. Turns out technology might also be able to help.

Apple’s new GPU lab rubs salt into Imagination’s wound

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Apple patches things up with mobile GPU maker Imagination
Imagination first started building GPUs for Apple with the iPod.
Photo: Apple

Apple is upping the ante in its battle with British iOS chipmaker Imagination Technologies by opening a new office “a stone’s throw” from Imagination’s headquarters in St Albans, in the U.K.

This comes days after Apple attacked Imagination for its “inaccurate and misleading” claims. Earlier this year, it was revealed that Apple will be ditching Imagination to develop its own mobile GPUs in-house. Imagination has made clear its belief that Apple can’t design its own GPUs without copying Imagination’s technologies.

iPhone 8 color options to include mirror-like finish

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chrome iPhone
A possible new iPhone
Photo: Benjamin Geskin‏

The new OLED iPhone 8 will come in four different color options including a new mirror-like reflective version, claims Twitter designer and leaker Benjamin Geskin.

Geskin shared an image of an existing iPhone in a mirror case with his post, although he suggests that the iPhone 8 will look very similar.

Comcast and Amazon Video are putting the hurt on iTunes movies

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iTunes movie
iTunes movie downloads suffering thanks to the rise of rival services.
Photo: Apple

It’s not just music downloads where iTunes is struggling. According to a new report, Apple’s share of the digital home video movie market has also been falling precariously in recent years — largely thanks to the rise of companies like Comcast, Amazon Video and Netflix.

From a high of over 50 percent in 2012, market share has now fallen to between 20-35 percent, with various Hollywood studios reporting a decline in iTunes’ leadership position.

Sticky AI, Battlezone 98, and other awesome apps of the week

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Awesome Apps
'Appy weekend everyone!
Photo: Ste Smith/Cult of Mac

Want to impress the kids by sending them animated stickers of yourself against a funky background, courtesy of the latest AI image recognition breakthroughs?

That’s just one of the picks we’ve highlighted for this week’s “Awesome Apps” roundup. We’ve also got a great note-taking app for Apple Pencil users, a revisited classic tank blaster newly arrived on iOS and Mac, and an update to the massively popular Instagram Stories.

Check out our choices below.

Which Apple Watch running app deserves to log your sweaty miles? [Runner’s Week: Day 1]

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It's Runner's Week at Cult of Mac
It's Runner's Week at Cult of Mac
Photo: Graham Bower/Cult of Mac

Runner's Week It takes a lot of effort to go running with Apple Watch, and not just because it gets you all sweaty. The hard work starts before you even put on your running shoes. Simply choosing which running app to use is an exhausting task.

Even if you don’t install any of the plethora of third-party running apps, the Apple Watch Nike+ model comes with two preinstalled options to choose from. So this week, to help get you off the starting blocks, we’ll be reviewing six of the best running apps for Apple Watch.

Master iOS 11, unblock streaming content, and more [Week’s Best Deals]

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Best Deals of the Week

Seems every week there’s something new and exciting arriving at the Cult of Mac Store. This week is no exception, with a deals that include a lesson bundle in iOS 11, ahead of its fall release. There’s also a tool for bypassing geo-restrictions on streaming content, a universal remote for the Bluetooth age, and a wireless charging system for Apple Watch. Everything is discounted by massive margins, some by more than 95 percent. Read on for more:

How to bulk select and delete photos the easy way on iPhone

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bulk select iOS photos
Swipe your way to quick selections in iOS Photos.
Photo: Cult of Mac

You know how to share, and how to delete photos from your iPhone and iPad, and you have no trouble selecting a bunch of photos at once in the Photos app. But what if you want to select a ton of images at a time? Tapping on each, one at a time, to enable the check mark, gets old pretty fast.

What if I told you that you could just swipe across the photos you wanted to bulk select instead? That would be be pretty great, you say? Yes it would. Let’s see how to do that.

How Apple Park is like Steve Jobs’ ill-fated NeXT Computer

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Apple Park
Both examples of hubris on their creator's part?
Photo: Igor America

Apple Park is a physical manifestation of Steve Jobs’ undying hubris, a monument to fussy perfectionism that’s as crazy as his NeXT Computer, the not-entirely-successful computer he launched after being booted from Apple in 1985.

That’s the premise of a new Bloomberg op-ed, which draws parallels between the new Apple campus and one of Jobs’ most notorious tech launches. It’s interesting, but ultimately wrong. Here’s why.

Apple stakes a claim over smart headsets

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VR headset
Is Apple about to dive deeper into AR?
Photo: Rob LeFebvre/Cult of Mac

Apple has updated its iCloud trademark to cover “smartglasses” and headsets.

The company has been on a mission to add new devices to many of its filings in recent months, but its latest update is particularly interesting following the introduction of ARKit at WWDC.

Galaxy S8 does little to disrupt iPhone 7 sales

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iPhone 7 red
iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

iPhone 7 sales remain “steady” despite the introduction of the Samsung Galaxy S8 and a flood of iPhone 8 rumors.

A new report suggests that Apple’s most recent smartphone is dominating the premium smartphone market in the U.S. alongside its main rival, and there’s little sign of a mass-holdout for the big refresh this fall.

This backpack makes lugging life light work [Review]

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Shift Pack
The Shift Pack by Alpaka.
Photo: David Pierini/Cult of Mac

My closet floor resembles a bullpen. But instead of pitchers, it houses a rotation of backpacks and bags ready to be activated for work, day-long excursions or extended travel. Depending on the week, I could shift between four or five bags.

But when Shift Pack recently arrived for a tryout, it threatened to retire a couple of my veterans. It is a single backpack that aims to cover all the bases, work, play and travel or all at once if necessary.

Wall Street analyst thinks Apple will hit trillion-dollar valuation next year

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France fines Apple $27 million for intention iPhone 'throttling' controversy
The iPhone 8 may drive Apple stock prices to new heights.
Photo: Ste Smith/Cult of Mac

Apple stock might be down slightly from its crazy record-breaking high earlier this year, but that’s not dampening Wall Street analyst Brian White’s belief that it’s just 12 months away from becoming the world’s first ever trillion dollar company.

In a research note to clients, White refers to Apple stock as one of the “most underappreciated stocks in the world.” We’re pretty certain that’s an invitation for people to buy!

Europe wants to loosen Apple’s control on device repairs

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iPad Mini 4 teardown by iFixit
The EU wants gadgets that are easier to fix and upgrade.
Photo: iFixit

Future iPhones and MacBooks will be more robust and easier to repair if the European Commission has its way.

Parliament is pushing for gadget makers like Apple to prolong the lifespan of their products by eliminating planned obsolescence and making it easier for consumers to repair and upgrade their devices.

Former Apple Watch rival Jawbone is entering liquidation

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Jawbone
Were you a Jawbone user?
Photo: Rob LeFebvre/Cult of Mac

Electronics company Jawbone is reportedly closing shop after years of financial pressures.

Having started life in 1998, Jawbone initially made Bluetooth-equipped earpieces and wireless speaker, before transitioning into wearable devices for use in fitness tracking. It was best known for the UP series of wearable devices, and at its height was valued at a whopping $3 billion.

Alas, no more!

How Apple made the iPhone magical, this week on The CultCast

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The Original iPhone
It was a thing of beauty, but the software made it magical.
Photo: Apple

It’s easy to ignore how intuitive it is to use an iPhone. But a team of designers painstakingly crafted the vast array of simple swipes and taps that give the iPhone its magic.

This week on The CultCast, we’ll tell you the stories behind inertial scrolling and Swipe to Unlock. And we’ll talk about Bas Ording, the man who brought iOS to life using the physics of our natural world.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Think you need pro gear for great iPhone photos? That’s fake news.

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iPhone rig
You don't necessarily need expensive gear to make a great iPhone video.
Photo: Marques Brownlee/YouTube

You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.

Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.

So, are we really getting the great camera Apple says it puts in its iPhones?

Apple speaks out about Imagination’s ‘misleading’ claims

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Apple isn't happy with Imagination Technologies.
Apple isn't happy with Imagination Technologies.
Photo: Apple

Apple has finally hit back at British chipmaker Imagination Technologies for its “inaccurate and misleading” claims.

Imagination, which has been manufacturing graphics chips for iOS devices for the past decade, has been taking stabs at Apple since it revealed the company will be developing its own mobile GPUs. Now Apple is setting the record straight.

Samsung likely to smash previous records with Q2 profits

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Samsung
...and Apple may have helped.
Photo: Jim Merithew/Cult of Mac

Samsung’s Q2 operating profit rose 72 percent from this time last year, setting a new record for the South Korean tech giant in the process.

Operating profit likely sits around the 14 trillion won ($12.1 billion) mark, according to the company. Revenue meanwhile increased 18 percent from a year earlier to 60 trillion won — beating analyst forecasts in the process.

Qualcomm demands ITC ban iPhones powered by Intel

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iPhone 6s teardown
Pegatron will team up with an Indonesian manufacturer..
Photo: iFixit

The ongoing fight between Apple and Qualcomm could result in an import ban on all new iPhones powered by Intel.

Qualcomm requested today that the U.S. International Trade Commission place a “limited exclusion order” on all iPhones that use Intel’s 4G wireless modem. iPhones powered by Qualcomm’s chip would be excluded from the ban.