T-Mobile CEO John Legere is one of my favorite people in high tech right now. Not only is he doing a great job of turning T-Mobile business around, but in an industry that’s often dominated by buzzwords and corporate speak, he may just be the most publicly outspoken executive since Steve Jobs.
During Recode’s Code/Mobile event yesterday, Legere took the stage to talk about a few topics key to T-Mobile’s turnaround — and, wouldn’t you know it, the iPhone was mentioned pretty heavily.
Legere mentioned that his explicit instructions upon taking over as T-Mobile CEO was to “get down on your knees” and grovel to get the iPhone on his network, which he finally managed (the deal that is, presumably not the literal grovelling) in April 2013. The strategy apparently paid off, too, since the iPhone now accounts for 20% of the carrier’s smartphone base.