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These in-depth courses will teach you how to start a startup, the ins and outs of copywriting, designing for mobile, and lots more. Here’s the kicker — most of the courses are more than 95% off, adding up to thousands of dollars of savings.

When you run with Apple Watch, swiping to the right in the Workout app reveals your heart rate. Does the device display this data just for curiosity value, or can Apple Watch heart rate information actually improve your running?

The new iPods are here, but should you even bother getting one? We’ve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps.

Plus, a bit about why the Apple Watch isn’t doomed after all, a profile of another fantastic iPhone photographer, and a gallery of some cringe-worthy iPhone cases that you’ve really got to see to believe.

All that, plus much, much more, in this week’s Cult of Mac Magazine. Don’t forget to subscribe and download this week’s issue.

You can’t choose between Android and iOS without taking Google Play and the App Store into account. They’re the largest mobile marketplaces on the planet, and they both have their strengths and weaknesses — especially when it comes to control.

Apple has strict App Store guidelines, and every title is tested by a human before being approved. In comparison, Google is happy to let most things fly — so long as it’s not offensive or harmful — which gives us access to things like emulators and file downloaders that aren’t available on other platforms.

But is “open” really better, and could Apple benefit from loosening its grip on the App Store?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question.

It took a little while for investors to see the light, so to speak. Corey Egan and Swapril Bora developed a smartphone controlled LED light bulb, but needed two crowd-funding campaigns, prize money from winning new product contests they had socked away and a deal from Shark Tank’s Mark Cuban before the ilumi smart bulb could enter the market.

Tens of thousands of bulbs have sold in the year they’ve been in production. It won’t take quite so long for the second generation to begin lighting homes and commercial spaces.

With 20 days to go on Kickstarter, ilumi far exceeded its $50,000 goal with a newly designed bulb that includes new experiences – like turning it on and off the shake of your phone – and a new antenna that will pick up commands from 150 feet away.

Ahead of a probable announcement in September, it looks like we can already get a sneak peak at the iPhone 6s Plus – or at least the back of it. The rear housing leaked and there are plenty of photos to gaze at and of course scrutinize for months to come. Some very small differences in the casing have already garnered some attention.

Apple is a rarity in history: being not only the world’s most valuable company, but also one of its most innovative. A new study from research firm Lab42 takes a look at the link between these two topics, and draws some interesting conclusions which may help explain Apple’s current success.

In particular, the study notes how perception of innovation is hugely important to many consumers when it comes to choosing to pay a premium for electronics goods or services. Cha-ching!

Along with computers that can do almost anything comes an endless parade of possible distractions. It’s easy to space out behind the spacebar, but with a Time Doctor 1-Year Subscription you can regain control of your attention-span, for free.

It’s festival season and there’s a festival for everything – even one for Apple II users.

It’s called KansasFest and it has been going since 1989. It’s one of the longest-running computer festivals out there and the amazing thing is the Apple II was discontinued in 1992.

The endurance of this machine is the subject of this week’s Kahney’s Korner.

Last weekend, the gaming world lost one of its biggest innovators. Nintendo CEO Satoru Iwata was not only one of the most powerful names in gaming, but also among the best-loved.

In many ways, Iwata was Nintendo’s Steve Jobs. Brilliant and passionate, he took a beleaguered company with no clear idea of where it was going at the turn of the century, and helped transform it back into the powerhouse it had been 20 years earlier. Like Jobs, Iwata passed away as a result of cancer in his mid-fifties, after leading his company for just over a decade.

Check out the touching video below for a look back at Iwata’s legacy:

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6” marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

iPhone cameras are getting better and better all the time, with the upcoming iPhone 6s reportedly set to receive one of the bigger camera upgrades in recent memory.

While most of us are happy about this, we’re assuming the guy pictured above is cursing the day Apple decided to include a front-facing camera on its handsets — since it’s caught him in the act of robbing an iPhone, and now gives the police a perfect mugshot it can use for identification purposes.

Jean-Claude Biver, the watch division president of LVMH — which owns brands including Bulgari, Chaumet, Hublot, TAG Heuer, and others — has revealed that the French luxury conglomerate plans to enter the smart watch space to take on Apple.

Making no attempt to disguise their plans to ride on the Apple Watch’s coattails, Biver said that Apple’s presence “will help create a new class of clients enthusiastic about luxury watches,” who LVMH will target with their forthcoming devices that will start at around $1,600.

Apple has launched a new promotion, entitled “Amazing Apps & Games,” offering 24 different apps from a variety of different genres for just 99 cents each.

Ranging from games such as Goat Simulator, Blek and The Amazing Spider-Man 2 to productivity tools like Scanner Pro 6 and Clone Camera Pro, and even throwing in educational apps like the STEM-related Simple Machines, it’s a great chance to pick up some excellent apps at some low, low prices.

When it comes to app downloads, China and Mexico surged in the first fiscal quarter of 2015, says a report by the mobile analysts at App Annie.

China took the top spot for iOS downloads while Mexico now ranks among the top five countries for Google Play downloads, surpassing South Korea this quarter.

While we’ve seen Google Play lead the number of downloads across the globe and iOS facing a shrinking lead in revenue, Q1 2015 showed a huge jump for iOS in terms of revenue, to the tune of about 70 percent more (up from 60 percent higher in Q3 2014). Google Play continues to be top dog in downloads, though, with 70 percent more downloads than Apple’s digital storefront.

Xiaomi executive Hugo Barra doesn’t put much stock in what he calls the “copycat melodrama” surrounding the company’s products, which bear more than a passing resemblance to Apple’s hardware.

Barra gave his thoughts on the matter to Bloomberg’s Emily Chang. He says that the criticism is not so much because Xiaomi’s stuff looks like Apple’s stuff but rather because “every smartphone these days kinda looks like every other smartphone.”

You can see the whole clip below.

Four undergraduate students at UC Berkeley created a rocking chair called the Volta that stores kinetic energy from an attached pendulum.

At first, the team thought such a chair would be a novelty, a student project that had rocking chair users see how much energy they could generate from rocking back and forth.

Of course, once chair sitters interacted with the smartphone app that tracked the energy they were producing, they wanted a USB port to keep their iPhone charged up.

The Apple Store’s policy to check employees backpacks after they check out from work has been turned into a class-action lawsuit.

U.S. District Judge William Alsup in San Francisco certified the case as a class-action on Thursday, after former employees sued Apple for conducting the bag searches at the company’s 52 retail stores in California.

The disgruntled avians are headed your way yet again in a new game, cleverly titled Angry Birds 2, according to a fairly vague website and trailer from Finnish developer Rovio.

Details are scant, but here’s hoping we see more of the compelling gameplay of the first title in the series — and way less of the karting and endless running of recent releases.

Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.

Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.

You can watch all four ads below:

A key to being a successful coder is having as broad a knowledge base as possible — the more you know, the better you code. With all the languages, platforms, and frameworks in the web development world these days it can be hard to know where to start, but with the Pay What You Want Web Hacker Bundle deal at Cult of Mac you can get a ground-up tour of the most in-demand tools and techniques any modern coder needs.

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

Two days after seeding the latest OS X Yosemite beta to developers, Apple has now made OS X 10.10.5 beta 1 available to all public beta testers.

Having spent the best part of 2015 battling over who would win orders from Apple, TSMC and Samsung have both started volume production of the new A9 chips for the upcoming iPhone 6s, according to a new report.