For long-time Apple fans like myself, Tuesday marked the end of an era. Phil Schiller stepped down from his role as VP of worldwide marketing.
Schiller was the last of the OG — a stalwart onstage companion to Steve Jobs, long before it was fashionable to watch Apple keynotes. Schiller was there at all the seminal moments in Apple history, including the launch of iMac, iPod, iPhone and iPad. Back in the day, he and Jobs were a remarkable double act. Jobs would announce the products, and then Schiller would stride in to perform the demos.
Fortunately, Schiller’s not gone for good. In his new role as an Apple Fellow, he will still keep an eye on the App Store and Apple Events. But I wanted to take this opportunity to remember the man, the legend, that is Phil Schiller. Here are the top 10 reasons why I’ll miss him.