A group of digital advertising associations in Europe have taken issue with Apple’s plan to offer users notifications on which apps track them to offer personalized ads.
At WWDC 2020, Apple announced new tools for iOS and iPadOS that let users better control which apps track them by asking for permission in the form of pop-up messages. The next versions of the iPhone and iPad operating systems will reveal to users what type of data different apps collect. But the digital advertising companies say that this could carry a “high risk of user refusal.”