Apple ace reporter Mark Gurman is moving to Bloomberg

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Mark Gurman, of 9to5Mac, chats with a developer at the AltConf Journalist Pitch Lab in San Francisco, CA, June 3, 2014. Photo: Jim Merithew/Cult of Mac
Mark Gurman is Apple PR's worst nightmare.
Photo: Jim Merithew/Cult of Mac

Few Apple bloggers can strike fear in the heart of Apple execs like 9to5Mac’s Mark Gurman, and starting next month the ace Apple reporter will be taking his scooping talents to Bloomberg.

Gurman has been one of the most prolific Apple reporters during his time at 9to5Mac. Despite being just 22 years-old, the scoop master has revealed some of Apple’s biggest products and software updates well in advance of their official unveilings.

Now with the full backing of the Bloomberg media machine, Gurman will be extending his reporting skills to cover other tech companies. According to a memo sent to staff by Bloomberg editor Brad Stone, Mark Gurman will now cover consumer products made by Apple as well as its rivals.

“Colleagues, I’m excited to announce that renowned Apple reporter Mark Gurman will be joining Bloomberg’s Global Technology Team to cover consumer products from the biggest names in tech.

Mark’s story is one of the most remarkable in technology journalism. As a high school sophomore in Los Angeles in 2010, he became one of the most prolific and authoritative Apple writers on the internet, first as a contributor and then a senior editor at the website 9to5Mac. He’s appeared on Bloomberg TV and other broadcast outlets and his many scoops on the iPhone and other products have been cited and followed extensively.

Mark graduated in May from the University of Michigan with a focus on information technology and entrepreneurship. He’s been named to the Forbes 30 Under 30 list, listed among the top 25 bloggers by Time Magazine and singled out as one of 16 people to watch in consumer tech by Wired.

At Bloomberg, Mark will widen his coverage area to include consumer electronics and other services not only created by Apple but also Google, Facebook, Amazon and other top tech players. He will contribute to Bloomberg TV and Bloomberg’s growing stable of podcasts, and his work will be central to the launch of Bloomberg’s new digital technology brand, being spearheaded by Aki Ito. He’ll be based in San Francisco and start later this summer.”

Congrats on the new gig Mark.