Electronics company Jawbone is reportedly closing shop after years of financial pressures.
Having started life in 1998, Jawbone initially made Bluetooth-equipped earpieces and wireless speaker, before transitioning into wearable devices for use in fitness tracking. It was best known for the UP series of wearable devices, and at its height was valued at a whopping $3 billion.
Alas, no more!
It’s wise to take that report with a pinch of salt, but it got us thinking; if Apple’s first smartwatch really is a flop, which company can make a wearable worth wearing, and do wearable devices have a future at all?