Apple Watch sales plummet by 90% since launch week


Is Apple Watch demand waning?
Is Apple Watch demand waning?
Photo: Jim Merithew/Cult of Mac

The Apple Watch went on sale just over two months ago, but it appears that consumer interest in Apple’s wearable has taken a huge dive since launch week.

Apple kicked off launch week in April selling an average of 200,000 watches a day, however a new report from Slice Intelligence claims sales have dropped to fewer than 20,000 a day in the U.S., marking a 90% drop off since the week of April 10th.

You can see how interest has slowly dropped in the chart below:


Slice Intelligence says two-thirds of the watches sold have been Sport models, rather than the pricier Apple Watch and Apple Watch Edition models that rake in more profits. Only 2,000 Apple Watch Editions have been sold in the U.S. based on Slice’s research.

Apple hasn’t released any official sales numbers for the Apple Watch, however in an interview at the end of May, Apple VP Jeff Williams told Recode sales have been fantastic. Despite Apple’s enthusiasm for the new watch and new software announced at WWDC, AAPL shares are trading at their lowest point in two months today.

  • Jim

    Summertime is slow for sales of everything pretty much. This graph will make a dramatic turn upwards come fall and into the holiday shopping season.

    • db dave

      Nope. Apple Watch is done.

      • CelestialTerrestrial

        I don’t think it’s done, I think that since it’s the 1st rev of both hardware/OS, that it’s going to take a few years for them to figure out what the yearly sales will be. Remember, when the 1st gen iPhone came out, they only sold 1.3 Million units in about 6 months. Apple sold far more Apple Watches in the first month than the first gen iPhone sold in the first 6 months.

        Time will tell. (no pun intended)

      • db dave

        iPhone is not a good comparison. iPhone (and the smartphone in general) is not only far more useful than Watch and commonly viewed as essential to modern daily life, it is not dependent on other hardware to function. Watch is poorly implemented, poorly designed, and clearly a luxury, non-essential item with inherent, built-in obsolescence (unlike, say, a Rolex).

      • Rex Danfield

        I dont agree with your faulty theories.

      • Phillip

        Well think of the days when the first iPhone came out. It was regarded as luxury. Then it crept into the daily life of everyone.

      • lowtolerance

        Lol OK

      • Edith6585

        If you could use extra money on the side of about 50-300 dollars a day for doing an online job at your home for several h every day then check this out…

      • I think everyone who wants one has one or ordered it already..

      • Dale-Kurt Murray

        Funny, that was my exact interpretation of the graph. For those who haven’t yet bought an Apple Watch, chances are they haven’t bought any wearable and are waiting for 2nd or 3rd generation of the Apple Watch. What I am interested in is the sales numbers since the release of the Apple Watch and how that compares to it’s competition.

      • bb-15

        Apple Watch sales will continue to move along at maybe a million per year?
        But Apple and the Samsung have missed the market for the Pebble watch.
        – Any Pebble watch can get ~ 7 days battery life and they have an always on screen.
        – I’m waiting for a major manufacturer to get closer to the Pebble in performance before I buy.

      • Dale-Kurt Murray

        There is a sacrifice being made, Pebble Watch can achieve that longevity because of the display. They forged a design culture for their product which has benefited them. Had Apple released a watch with a display such as that, consumers would probably reject it. I think there will be an minimal acceptance on battery life for wearables as we have it for smartphones, but Pebble will always be the Nokia 3310 on battery life among them.

      • Rex Danfield

        I love my Apple Watch. My Pebble is in the drawer.

      • Rex Danfield

        I agree 100%

      • Yep same here. I’m sure the number of apps already tops Android wear apps.

      • coldspring22 .

        What difference does it make if apple watch outsold competition, but only generate pittance in profits compared to profits that iphone brings in currently? Apple watch was supposed to provide another leg to help apple in case the one legged stool (iphone) starts to crumble.

      • Dale-Kurt Murray

        If you look at it as you have, then the entire smartwatch market is a failure. You are assuming that the Apple Watch is intended to be another leg on Apple’s stool where as it could very well be another Apple TV. We really don’t know but remember this product hasn’t even been out for 4 months. So unless you are working with some inside information on the position of the Apple Watch, please share it but right now all we really can do is speculate.

      • Rex Danfield

        Apple is never down, never out. Since 1978 I have heard the haters hate.

      • BoltmanLives

        Never out? Look around at their latest products..they are on way out.

        Expensive, confusing and old is never a good combo

      • Stetch

        I that why they keep growing? Weird …

      • Kr00

        Yet iPhone sales are at an all time high while their biggest rival, samescum, can’t give their phones away. If thats “on the way out”, give me that failure every day of the week.

      • BoltmanLives

        It’s china and they are tapped out

      • Kr00

        I hope you have to courage to stick your head up when the ACTUAL figures are realise, not these dodgy, lets have a guess, voodoo this lot uses. Funny how their chart drops just at the time the watch was available in store? So much for tracking numbers via a store sale.

    • taar1

      haha, no.
      no one needs this. it has no real-life applications and it’s just way too overprices – did I mention the terrible battery life already?

      • yankeesusa

        I think battery life is the biggest problem. As far as no real life application… that’s up to the user. The same was said about smartphones or phones having a camera built in way back and look now. I don’t have an apple watch but have a moto 360 and i find it really useful. The biggest plus is having notifications on your wrist and not having to pull your phone out if it’s a quick notification which in turns helps battery life on the phone. Plus i can set reminders by just saying it to the watch. At first i got it as a cool new tech toy, now i don’t leave home without it.

      • Chris Lewis

        I have the sport watch – battery life is about 2 days, and I’ve not had any issues with that at all. Had my watch for over a month now, and it is hardly ever off my wrist. As someone who used to work for Microsoft, I can’t really be pegged as an apple fanboi either! :-)

      • yankeesusa

        Yea, that depends on the user. I have 2 friends that have it and one uses his on a regular basis and gets maybe 1 full day, my other friend gets about half a day. Again, that’s still not enough for many people that are used to using their normal watch that doesn’t require charging. It’s just people aren’t used to charging their watch regularly. When smartwatches like apple watch get battery life like the 7 day pebble, things won’t sell that much. This is just the beginning. Even with charging my watch every night i love using it.

    • eddioe

      Nice try fanboy, but it’s huge FAIL!

  • clifgriffin

    Bought an Apple Watch this weekend. (My brother-in-law bought an Apple Watch Sport)

    They’d help themselves out a bit if they’d make the online reservation process less scary. Searching for available inventory is a pain, and they put you under the impression that you are locked into whatever you choose. When I got to the store for my appointment, they said “Did you have an idea what one you want?”

    In the end, they ended up doing a box swap so I could get the one I really wanted, which wasn’t technically in stock. (They let me buy a blue leather band watch and then swap the band in the box for a brown leather one on the shelf…clutch move)

    Long story short: I had the retail experience I should have expected for buying a $500+ watch, but the online reservation process made the whole thing feel super strict and limiting.

    As for sales, I say meh: the watch is awesome, but it’s a new paradigm and people still need to be sold on the value, especially at the premium prices being charged. Most people these days have never spent $400 on a regular watch. As people start to meet other people with them, and see the unique way it complements their iPhone, they’ll start taking it more seriously and you’ll start seeing them on more than early adopters.

    • JackThomasAZ

      Apple completely blew the retail store sales process. Why do I have to make an appointment? I knew what watch I wanted and I wanted to buy it and pick it up like any other Apple product I purchased online. The fact that I had to make an appointment to pick up an in stock item was insulting. If Angela Ahrendts had anything to do with this disaster, Apple needs to can her immediately.

      • Rex Danfield

        You dont know jack.

      • yankeesusa

        Don’t know jack about what? He makes a good point. People hate making appointments to buy something. Unless your’e buying a house or a car an appointment makes the whole situation worse.

      • justsayyes2

        Totally agree. I wouldn’t let some t-shirt wearing dweeb talk me through a fashion bauble under any circumstances let alone a disposable item like a smart watch. Even when I’ve bought at Tiffany’s I didn’t need an appointment. Hell, when I paid $1M for my house I didn’t need an appointment. Why the f*ck would I schedule an appointment to try on a watch that’s a LOT uglier than my real watches?

        You are absolutely correct that Apple insulted MANY people with their retail policy (meaning those of us that aren’t Apple fans but were merely curious).

        With the Apple Watch 2 and MOTO 360 v2 maybe this category will begin to take off…Until then, I’m sure many that have purchased the Apple Watch (and a number of my friends who happen to be Apple employees) will enjoy them for all the same reasons any early adopter enjoys the newest thing. Good for them and good for the industry.

  • You expect sales to pick up? There’s always a mad rush when something new is released.

  • Tron Smart

    Apple took Samsung’s bait.

    The smart watch was nothing more than a ploy. Samsung put theirs out first just to get Apple to waste a couple billions dollars on something no one wants. Samsung will never get their patent lawsuit money back but they sure as heck made sure Apple wasn’t going to keep it either.

    Pretty smart move on Samsung’s part if you ask me.

    • CelestialTerrestrial

      Apple was in development of the Apple Watch for about 3 years prior to it being released. I believe Samsung started their Gear development after they heard Apple was developing a Watch. Samsung just got their product out sooner because it was less complicated for them to develop as it was just a plastic case with a crappy OS, hardly any apps and crappy sensors/screen, etc. The Apple watch product line is far more advanced and requires a lot more time in development and getting the mfg processes up to speed.

      Samsung had to essentially give away their watches just to get people to actually own them.

      • Dale-Kurt Murray

        It’s funny how people forgot how this all got started, one simple rumor that Apple is making a wearable and everyone ramps up on their development and announcement of a wearable. If there ever was a bait, I believe Apple had set it and it paid off for them very well.

      • Rex Danfield


    • lowtolerance

      If this was actually a ploy on Samsung’s part to make Apple sink money into smartwatches, then that just might be the dumbest move in the history of consumer electronics, and you and Samsung should both be ashamed of yourself for coming up with such an impossibly foolish idea.

      Did it occur to you at any point while formulating this idea that R&D didn’t come freely for Samsung, either? How does this theory explain why there have been, to date, SIX separate versions of the Gear? If baiting was the game, why put in so much effort? Why even bother advertising?

      Nevermind the fact that the Gear came months after rumors that Apple had begun work on their own smartwatch.

    • Dale-Kurt Murray

      I think you have that the other way around, remember that rumor that Apple was making a wearable. Then the following weeks everyone, including Samsung announced that they too were making a wearable and released it ahead of even an announcement of there being an Apple Watch. I think Samsung along with all the other Android Wear manufacturers took the bait from Apple and did poorly, their total sales number for Android Wear was not good.

    • Rex Danfield

      Silly Tron. You have the facts mixed up.

    • Kr00

      Oh you trolls say the funniest things. Please come back when the REAL figures are released, then we can talk about who’s smart and who’s just an envious fool.

    • yankeesusa

      Yea, that’s exactly what samsung did LOL

  • Jack Kendall

    Three Words For Ya “Fire Kevin Lynch”

    When you need to create an amazing software experience on your first Flagship Launch Product since 2010, you do not hire an external employee, and you certainly don’t hire someone from Adobe. They’re not exactly best known for they’re intuitive interfaces.

    Bring back Forstall, yeah your Maps might be terrible, but at least the App infrastructure and Interface quirks were incredible!

    Sent my Apple Watch back after only having it for 5 hours, and I’ve never sent an Apple Product back.

    • Ben Kenon

      Thank you. iOS 5 & 6 weren’t perfect, but at least they were stable! I think Cook pushed for Apple Maps, made them rush it, then demanded that Forstall take the fall when it turned out terribly.

      • Rex Danfield

        Forstall was hated for years by Apple employees. And he screwed up often enough that we can say he was living on borrowed time.

      • Ben Kenon

        Maybe, but iOS was largely a more polished product during his tenure. If I had to guess, I would say Cook & Ive had been wanting to o get rid of him for a while, but Steve Jobs wasn’t having it.

      • Kr00

        No, google deliberately gimped the iOS version of maps compared to android, Apple objected, google said, “we want more money for our API connections”, Apple said “get F%#@D” and had no choice but to make their own. Remember, there was no turn by turn navigation on the google maps app before Apple ditched them.

      • Ben Kenon

        That might be true, but shouldn’t Google be paid for their services? And shame on Apple for not paying up until their own product was ready to ship. Instead, they foisted an unusable app onto their customers. Apple Maps currently sits in the “junk” folder most people have on their iPhone for Apple’s un-delete-able apps (much like Podcasts and Calendar). They need to start letting us make the choices instead of filling our devices with these unusable, third-rate apps.

      • Kr00

        No, it is true, you should find out for yourself if you don’t believe it.. If you think being held ransom by a business partner, whom you help grow, is a good thing, then I’d hate to do business with you. Google were doing well out of Apple, but they screwed the pooch. Their demands were totally unreasonable while deliberately gimping their app for Apple. You would reward that type of behaviour? Apple maps works great now and is better than google in many areas. I still get false directions from google maps, so it’s no longer reliable in my eyes.

      • Ben Kenon

        Yikes. You know that Apple isn’t a person, right? It’s a soulless corporation that only wants your money. Lately I’ve felt a bit annoyed at Apple for trying so hard to look like they don’t care about money while hoarding a literal ton of it in offshore bank accounts.

        What would I get by switching to Android? The same thing, but from a company that doesn’t pretend that it cares about my feelings, doesn’t issue frequent “updates” that destroy or hinder a device’s core functionality, and doesn’t actively try to prevent me from removing the bloatware on my phone, I suppose.

        This is what I want:

        An HD screen, 400+ ppi. A bigger, thicker battery. I want 2gb of RAM and a quad-core processor (why? Because, that’s why.) I want a micro SD slot (or make 32gb the entry level). A 12mp camera with a bigger sensor. Excellent phone sound quality. Everything else is meaningless to me. I don’t care about Apple’s Podcasts, Apple Watch, Apple Maps, Calendar, Stocks or Voice Memos apps. And open up the handset’s full functionality to devs, and let me decide what to do. I appreciate Apple’s supposed concern for my security, but I’m a grown man!

        I just want my phone to perform a few functions very well- Communication (phone, text, email, Internet, apps), Photography, Navigation, Music. Without third-part apps, the iPhone does some of those pretty well, but Apple Music is a dog despite Beats 1, and the less said about Maps, the better. Lately, it seems like Apple is doing too many things at once, trying to bend the iPhone into all sorts of shapes that don’t do any good for the user.

      • Kr00

        Seriously, grow up man.

      • Kr00

        And google is a heartless, soulless corporation that wants all your data. Your point is???

      • Kr00

        Now we all know you’re nothing but a mere troll, you can take your carcass and piss off. I knew if I scratched the surface enough you’d raise your ugly, head and show your ulterior motive. So who pays you to come here?

      • Ben Kenon

        Are you for real? I’m an optician; no one pays me to post anything. I’m sharing my feedback for what I want from Apple. Since Apple provides no direct line of communication, people tend to share their ideas on forums like this one.

        All corporations are soulless; they are (for all intents and purposes) required by law to turn a profit, and nothing else. I have historically preferred Apple to Google, but I am not so sure anymore.

        I’m also unsure as to whether you’re clear on what a troll is; a troll will enter an online discussion and post intentionally inflammatory/offensive comments in order to harass/infuriate people. They typically use fake names/post anonymously, and profile pictures (when used) that are obviously not their own. I have said nothing derogatory or inflammatory, and furthermore, I use my real name and a real picture (a picture from 3 years ago, but me, nonetheless). Many of your comments, on the other hand, are meant to be insulting and confrontational, because you want to get a rise out of people, knowing they can only retaliate in the comments section.

        I have owned every iPhone since the 4. I am on my second iPad, as is my wife, who is also on her second iPhone. I have an Apple TV, and my music production and image editing is done on a late 2013 model 27′ iMac. I’ve never even owned a Chromecast, let alone an Android phone.

        Attitudes like yours have become my least favorite part of Apple “culture”; the insular world in which many iFans seem to move is so stultifying. I have every right to go online and register my distaste for a poorly-conceived and executed product, whether it’s an Apple Watch or a Galaxy S5. To take it as a personal slight is beyond inappropriate.

        I am not interested in Apple or Google or Android or Samsung or LG or HTC or Motorola or any other company as a way of life. Even as I type this on my iPad mini 2, understand that I care about these devices only insofar as they are capable of the tasks I require of them. As iOS gains market share, it becomes more complex to please more people, doing more things fairly well and fewer things exceedingly well. This was true of Windows in its heyday, too. I’m not the only one who feels this way; perhaps it’s a minority. So what?

        This is going to be my last response to you, so you’ll end up with the last word, if you like.

      • Kr00

        Well you act like a 13 year old. I give you facts and you go on an irrelevant rant. Stop making assumptions about things you know nothing about. You look like a fool.

      • Kr00

        FYI, on Apple Maps. Not my words.

        “One key reason for Apple dumping Google Maps is that Apple wanted turn-by-turn directions and for obvious reasons, Google did not want to license this feature to Apple because it gave them a competitive advantage over Apple. When it comes to iOS Map apps, turn-by-turn directions were at the top of the list of requests by Apple customers” Techopinons TIM BAJARIN / September 28th, 2012

        “Let’s go back to the original question: did Apple make the right decision with Maps? It’s easy to say in hindsight that Apple should have stuck with Google or waited another year to release its own Maps app. However, consider the factors that Apple had to deal with:

        Allowing Google to control a key piece of iOS was unacceptable. If Apple had no alternative to Google Maps, the search giant could have made high demands that Apple would have had to accept. Having no default Maps application is unthinkable for a major smartphone.

        The longer Apple took to release its own Maps app, the more entrenched Google Maps would be.

        The only way to test a new map application at a large scale it to release it to users. They will be able to find holes quicker than a small team of engineers.

        A mapping application can only go so far without large amounts of user-generated data.

        Even in hindsight, I believe Tim Cook and the Apple team made the right decision — the only decision they could, really” Ben Parr CNET 22 September 2012

        “But multiple sources familiar with Apple’s thinking say the company felt it had no choice but to replace Google Maps with its own, because of a disagreement over a key feature: Voice-guided turn-by-turn driving directions.

        Spoken turn-by-turn navigation has been a free service offered through Google’s Android mobile OS for a few years now. But it was never part of the deal that brought Google’s Maps to iOS. And sources say Apple very much wanted it to be. Requiring iPhone users to look directly at handsets for directions and manually move through each step — while Android users enjoyed native voice-guided instructions — put Apple at a clear disadvantage in the mobile space. And having chosen Google as its original mapping partner, the iPhone maker was now in a position where an archrival was calling the shots on functionality important to the iOS maps feature set.

        And this caused Apple — which typically enjoys very tight control over its products — no end of philosophical discomfort, sources say. Apple pushed Google hard to provide the data it needed to bring voice-guided navigation to iOS. But according to people familiar with Google’s thinking, the search giant, which had invested massive sums in creating that data and views it as a key feature of Android, wasn’t willing to simply hand it over to a competing platform.

        And if there were terms under which it might have agreed to do so, Apple wasn’t offering them. Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set.” John Paczkowski All Things D

        “The break with the iPhone came when Apple became frustrated in late 2009 by Google’s refusal to provide turn-by-turn navigation for maps on the iPhone – a feature which was available on Google’s own Android, and which is hugely useful for car drivers. “They broke their promise,” one Apple executive told the Guardian. Google also wanted to collect more data from Apple users via maps, such as through its Latitude product, and held off offering vector graphics (which store data more efficiently, and can work offline). That sparked Apple’s decision to develop its own maps offering, licensing data from TomTom and other providers.” Charles Arthur The Guardian November 12 2013

      • Kr00

        May I suggest you take a look at the bloatware on android platforms, then get back to me. They all do it, Apple is a minor offender. You can always jailbreak to remove those apps if it so upsets you.

  • Hildebrand

    Never compare to launch day. Summer slows down any product. 20,000 per day is a usable figure, that’s 7 million per year. Wow!

    • db dave

      Look at the graph, it’s closer to 2000 and sinking quickly.

      • Kr00

        Look at the graph troll. That dip coincides with the fact in store sales began in June.

  • I don’t think the sales figures should be that shocking, considering how much of a pure luxury item the Watch is, compared to other iOS devices. Even the Sport models are too expensive for me — I’d rather put that money towards a 6s or a new iPad Mini. For me the Watch would be a pure convenience item, to quickly check the time, texts etc., and I can’t justify paying more than $150-200 for that, much less $350-400 for the cheapest models.

    • Jrodd

      Your Right. I don’t like wearing watches myself so nothing personal to anyone. And this current generation is very limited and I don’t see the point of paying that much for something I won’t use. Perhaps when it projects images in the air and lasts multiple days I will grab one. For now a iPhone is lovely enough.

    • lowtolerance

      Apple has never pandered to the people who can’t justify the purchase. You’re not their market, and I doubt they’re too concerned about that.

      • Ben Kenon

        It’s attitudes like that that make the rest of us Apple users look bad.

      • BoltmanLives

        Apple looks for fools

    • Kr00

      These are not sales figures. Just a guess based on tracking figures provided by users who volunteered that info freely, while the majority did not. If you make all your assumptions based on such dodgy figures, then I feel sorry for you.

    • yankeesusa

      You said it perfectly. Smartwatches shouldn’t cost more than $200 or $250. After 2 years or so they are almost obsolete compared to new models coming out. A regular timepiece is different. It will last almost a lifetime depending on which one you buy. I paid $165 for my moto 360 and wouldn’t pay anymore. I think if apple lowered the price the market would pick up again.

  • Ah the FUD. A bit of research shows that Slice bases their data on reading the email receipts of their “panel of online shoppers” who use the “Slice shopping utility” (quotes from the Slice website). So, unless someone can demonstrate the historical accuracy of Slice, it basically is only accurate to say that of the people that use the Slice app there has been a slowdown of sales. They have at best an extrapolation, but no direct information that can tell us anything about actual sales, since Apple has not released that figure. They may be right, but this article and the one it links too lacks the healthy skepticism I would expect for those who cover Apple news.

    • dave

      That’s basically the exact same model as Nielson ratings. It only applies to people who have the Nielson box and yet TV exec’s treat it like it is the ultimate infallible source of TV viewing numbers. It’s so dumb.

    • exactly this article isn’t even based on real numbers. You sir should be voted to the top since you are pointing out the fallacy in this article.

    • LeShann

      It’s also very possible that their sample is heavily skewed towards early adopters, ie the trend is only representing the fact the watch has reached saturation with a certain segment. Unless we know how they sample things, it’s hard to know for sure. That being said it wouldn’t completely surprise me, I have a watch and love it but clearly no one around me has made the jump except the early adopters.

    • Kr00

      The way the figures were calculated should be the story, not the dodgy assumptions they make from such an irrelevant base. If you presented this to your statistics lecturer, they would fail you.

  • dave

    Wearable tech is still for fanboys and rich people at this point, once all those people got thier’s then it was bound to go way down in orders. Frankly I’m amazed that it’s still selling 20,000 a day. (and I don’t mean that to sound derogatory, I AM that fanboy and I would totally get one if the wife would let me blow the cash lol)

  • Kostner Guyton

    They will sell more this holiday season. The second generation will be better and fair better, but it won’t be the revolutionary device they hoped it would be.

  • RapmasterD

    Slice Research…ummmm….never heard of them. And Apple hasn’t released any figures. So there is really no way to validate the accuracy of their research or of this article. I’ll wait for the findings of a more well known tech analyst firm like Gartner or IDC….or any one of the plethora of well known financial companies.

  • Solublepeter

    Slice extrapolate their data from analysing the email of a relatively tiny number of users,

    They also do not cover a representative cross-section of the public, as their users are all
    a) tech-savvy enough to have heard of slice, but
    b) not tech-savvy enough to realise why its a bad idea to give away access to all the data from your emails.

  • ash_mobius

    I didn’t think I would want an Apple Watch, because I don’t like wearing watches. But I decided to try it anyway—you get two week to return it—and I love it. It’s got its faults, but it is everything I want and need it to be. However, I agree with many that it’s not a must-have device as a computer or phone and is, therefore, a luxury item.

  • BuzzMega

    Oh, but wait! Apple has THE solution: iRing!! It’s the perfect advanced remote to wirelessly control your Apple Watch while that wirelessly remote controls your iPhone.

    It will be announced as the One More Thing in September.


      And the iSheep will love it!

  • tpoccu

    Did anyone take the time to see what the methodology used by these people was before deciding to grab on to this as a way to justify their own personal distaste for the device?

    • Kr00

      Why would anyone ever use logic to use as an argument against Apple? This is pure clickbait and this irrelevant company just made the news cycle, and the lazy bloggers just eat it up and spit it out as fact. And the trolls just love it. Pity they base their stupidity on utter ignorance. But the again, they do buy everything samescum tell them.

  • Ben Kenon

    Apple Watch is an over-priced, half-baked idea. Like everything since Jobs died, the hype outstrips the product. Apple Watch, Apple Music, Apple Pay, Apple Maps- these products/services are all sub-par. Apple Music will only play 45 seconds of a song (stored on my phone!) in the car. Then it skips to the next track, and does it again. Apple Maps has repeatedly directed me to stores that have been closed for years (!). Apple Pay is largely reliable, if you can find a place that takes it; it works better for apps like Amazon, Starbucks, etc.

    Luckily for me, my initial excitement for the Apple Watch gave way to bewilderment when they finally launched it (6 months after announcing it? Really?), and I spared my credit card the hit (Sony RX100, here I come!) Apple Watch is ugly, the battery lasts about 150 hours less than it ought to, and notifications on my wrist? WHO CARES? The day it becomes too much of a hassle to take my iPhone out of my pocket to see who’s calling/texting/emailing me, that’s the day I give NASA permission to launch me into the sun.

    Oh, but I can send someone my heartbeat? And emojis? And tiny drawings? How whimsical. I mean, how dumb.


      Well said, Ben.

    • BoltmanLives

      Just avoid Apple like the is ,unless given devices for free then sell them to fanbois

    • Kr00

      So you were just waiting for a completely erroneous story on dodgy figures to make this rant? how do you hold on to all that hate for so long?

      • Ben Kenon

        What are you talking about? “Hate”? I can be disappointed by a once-visionary consumer electronics company and its dwindling ability to create new products and working software.

      • Kr00

        So what innovative product would you like to see, if it’s that simple?

  • BoltmanLives

    NO Duh Apple Watch sucks..problem for Apple is they were banking on a success. This will be the beginning of the end of Apple


      We can only hope.

      • Stetch

        If Apple ends Samsung will be the “only” one. And with no one to compete with they will become so confident that they only release trash. Apple makes Samsung better and other way around.

  • sanfordandsons

    Makes sense to me. 1st generation, expensive and who needs a watch?

  • arthur

    Only 90%? Who in the world is purchasing this?

  • southerndinner

    Bought one and returned it the same week. Totally unpolished garbage.

  • gordon_wagner

    HELLO. BOYS. I’d be happy to act as a consultant to let APPL know if they have an idea that isn’t going to fly. Like a watch. You don’t need to be clairvoyant to recognize a stinker.

  • David Pollock

    Apple iPhone accounts for approx. 30% of the smart phone market? Maybe as high as 35%? That means only 35% of people with smartphones would even be able to use one of these devices. True question now comes down to how many of that 35% want an Apple Watch? I can see sales of this sort of niche product peaking very early in it’s marketing run. It looks like it has. It may have a small holiday run to coincide with the fall Apple product release but at it’s price point I would not count on it. The Apple Watch’s lowest price point is more then most iPhone users initially paid for their phone on their plans (of course we know you actually pay for the price of the phone in your plan, but I was talking up front cost)

  • Stetch

    What really takes away the hype is the price. Cut that with 1/3 and I’m all game.
    Maybe the price is fair for that device; but haven’t tried it and don’t want to take the chance. Not just yet.

  • Nishank Joshi

    2 lacs per day …. that is 60 lac watches a month .. thats 1.8 cr or 180 mio watches in 3 months … amd you still want more sales. Launch it in new markets.. starting with India

  • Kr00

    Really? We’re going to take these figures as gospel are we? Talk about lazy journalism. This company makes its assumptions based off volunteered tracking numbers (they don’t say how many volunteered in the first place), but yet what everyone fails to note is that the Watch went on sale in stores in June, when, coincidently, the dip shows up in their chart. They also failed to add the numbers of the first day release of the watch. When Apple release the real figures, this company will look incompetently stupid, but it won’t stop the lazy journos from creating clickbait. The same geniuses guessed the original iPhone numbers had plummeted a month after release. How wrong that was. Instead of just accepting these dodgy numbers, how about question how they arrived at them? Another attempt at stock market manipulation would be closer to the truth.

  • yankeesusa

    I think one of the reasons is the fad has worn off and at the same time reviews are coming in and although the watch itself is great and works well with the iphone, it has the same issue that all other smartwatches have, battery life. Once people see that battery lasts about a day only they’re like, blah!

  • imtough

    It has more to do with the short supply, confusing online-only launch, short supply, limited in-store reservation system and oh yeah, short supply.

  • Michael Pollock

    Would love to see a similar chart for the original iPhone. My wife bought one after hearing from non-techie female friends about how much they loved theirs. After two days she feels it is indispensable. This is my uncommon indicator that it’s going to do very well.

  • Craig F

    The headline of the actual article starts with “Opinion” also if you read in more detail it only takes US sales into account. Tech journalists need to stop presenting “Opinion” as fact. The watch shouldn’t be compared to the iPhone because its more of an accessory at the moment, its not going to have the market takeup, I also don’t think Apple were expecting to sell more of the expensive watches over the sports version (which was why we saw more of a restriction on these at launch) I use my Apple watch constantly BUT I don’t need it the way I do my phone, so its natural that these devices still have more work to do to convince us to buy them. Lets wait an see what Apple actually publish, but I know many true watch makers who would love to be selling 20,000 watches a day in the US!

  • Max Luczynski