The proliferation of cheap applications on the AppStore is stifling innovation and holding Apple’s mobile touch platform back from realizing its true potential, according to developer Craig Hockenberry.
In a post Tuesday at his furbo.org blog, Hockenberry published an open letter to Steve Jobs, saying, “I’m not going to give you suggestions on what to do” about developers (himself included) working on 99¢ titles that have a limited lifespan and broad appeal instead of on “the cooler (and more complex) ideas that could see the utility of the platform taken to another level.”
He goes on to describe the economics of paying development team members the going rate of $150-200 per hour, the realities of having to make up the bulk of development costs during the short period of time an app is likely to be featured among the tens of thousands soon to be available on the AppStore, and concludes “there’s too much risk…in developing something that takes 6 or even 9 man months…with a break even at 215K or 322K units.”
Under the prevailing conditions, where 99¢ “ringtone apps” dominate the landscape, Hockenberry says “going for simple and cheap instead of complex and expensive” is the fiscally responsible choice for developers to make.
In the end, he says “We’re not afraid of competition. In fact, we welcome it as a way to improve our products and business. [But] we’re hoping for a way to rise above the competition when we do our job well, not just when we have the lowest price.”
It’s hard to quibble with Hockenberry’s assessments from a developer’s economic risk perspective, especially in the midst of a contracting economy such as the one at present. It’s also unlikely the iPhone’s “killer app” will end up being one that goes to market at 99¢.
From the perspective of consumers, though, from that of users of new technology that is itself in the midst of early stage development, of users who in many cases make purchase decisions sight-unseen or on the basis of 2 minute YouTubed product demos – simple and cheap seems just about right.