In the wake of developer Craig Hockenberry’s “Dear Steve” letter complaining about feeling forced to drift in a sea of 99¢ “ringtone apps,” and the inevitable charges of petulant whining that some accused him of in response, developers at Appcubby have published detailed financial records showing, down to the dollar, what goes into keeping food on the table for an iPhone app developer.
Among the things Hockenberry mentioned in his developers’ wish list to Steve were: ways to accurately track who exactly is downloading apps (and which ads/links they clicked on to get to the store), and the ability to offer free demo version of apps that expire after a given time, prompting people to buy the full app. Appcubby’s records would appear to support the view that Hockenberry was not just crying in his beer, and their post supports his call for free demos and more ad-tracking capabilities as two things that would greatly help the situation.
Via Gizmodo
