Just bought a new iPhone SE to fit your small hands, and now worrying about what subtle messages others will read into it? No problem: cover it in 24K gold and a slathering of Swarovski crystals.
Because reasons.
The iPhone SE may have been one of the big announcements at Apple’s keynote event this week, but despite the fanfare it seems Apple isn’t banking on its 4-inch handset to come close to the sales its bigger brothers make.
According to a new report, citing component makers in the iPhone supply chain, Apple is playing it conservatively with orders for the new iPhone SE — with total shipments of the device likely to come in around 15 million units in the remainder 2016.
Are you excited about Apple’s newly-announced 4-inch iPhone SE and 9.7-inch iPad Pro? Well, the time for talking is through, and the time for pre-ordering is here!
Available to ship next Thursday, March 31st, the iPhone SE is available in 16GB and 64GB configurations. Prices start at $399, or $13.30 a month with carrier financing. The new iPad Pro, meanwhile, is available in 32GB, 128GB and — for the first time ever — 256GB configurations, with prices starting at $599.
Both devices are available in silver, gold, rose gold and space gray options.
The iPhone line just got more expansive, with the new, smaller-yet-powerful iPhone SE dropping into the fray to compliment the bigger and still powerful iPhone 6, iPhone 6s, iPhone 6 Plus and 6s Plus handsets.
So how do you choose the best iPhone? That depends on your own needs, of course, but we’re here to help you figure it all out with our iPhone buyer’s guide.
If you didn’t have time to catch up pn Apple’s event on Monday, you can relive all the glory anytime you want, now that the company has posted the entire iPhone SE keynote on YouTube.
The 63 minute event contains everything from yak-friendly solar farms in China to all the details on the smaller iPad Pro that isn’t quite as fast as its bigger sibling. Apple’s recent event wasn’t as exciting as previous product unveiling, but it will probably be the last one ever hosted at the company’s Cupertino campus.
Watch the full event below:
Die-hard Android fans probably had little interest in Apple’s keynote Monday, but believe it or not, plenty will be interested in the new iPhone SE.
With high-end specifications and a 4-inch display, it’s a compact smartphone for those who want the latest features without a supersized screen — and there’s nothing like it on Android.
I was wrong. I can admit that now.
When I first wrote about the rumors that Apple would launch a new, improved 4-inch iPhone way back in 2014, I was skeptical that there was enough of a market to make Apple rush back to the 4-inch form factor so soon after abandoning it with the 4.7- and 5.5-inch iPhone 6 and 6 Plus.
Readers immediately wrote to correct me: They (or, often, their wives, girlfriends or children) wanted nothing more than a small iPhone they could easily clutch in the palm of their hands. Well, we got exactly that!
So, now that the iPhone SE has been announced, how do you feel about it?
Apple’s iPhone SE keynote was one of the company’s shortest events ever. Apple struggled to cram enough interesting stuff to keep us awake during the 64-minute snoozefest that was just as much about recycling, renewable energy and protecting Chinese yaks as it was about the new 4-inch iPhone, a smaller iPad Pro and nylon Apple Watch bands.
We’ve boiled the event down to just the highlights so you can watch the entire keynote in a mere 90 seconds.
Enjoy:
Bigger isn’t always better. With the iPhone SE, Apple has designed a tiny smartphone that’s destined to become a gigantic hit.
The device, unveiled during Apple’s “Let us loop you in” event Monday, looks like a totally amazeballs iPhone — and it comes with an Android-low price. Here’s why this little dynamo will take the world by storm.
The Internet’s reaction to — and riffing on — today’s Apple event is more entertaining than the presentation was. We aren’t even sure some people even waited for the company to be done breaking all of that news we were already aware of. We know we started doodling at some points. I drew a scary dragon.
Still, it’s fun to see what people can do with even the most sedate of Apple events, and it’s also nice to take a break from pasting our old posts into WordPress minus the phrase “according to rumors.” We aren’t actually doing that; don’t worry. We’re professionals here.
Professionals who can draw some badass dragons.
Small was the new big at Apple’s “Let us loop you in” keynote today. And while some felt the 64-minute unveiling was the most snooze-worthy event ever, Apple used it to unleash the most important iPad its made since the original tablet launched in 2010.
The new 9.7-inch iPad Pro is much more than just a smaller variant of the 12.9-inch super slate Apple came out with last year. It’s a machine built to target Apple’s next big customer pool: the 600 million people still using 5-year-old PCs.
“That’s just sad,” Apple VP Phil Schiller said onstage, describing the unfortunate souls toiling with aging Windows machines. And the new, right-sized iPad Pro is exactly what those people need.
The March 21 Apple event wrapped up earlier, and we have to say that for the most part, we saw that coming.
The company followed through on every rumor we heard that said it was going to put out smaller versions of its latest iPhones and iPads. It introduced new Apple Watch bands, including a Space Gray Milanese Loop, just like we’d heard. And it totally confirmed that the new versions of tvOS and OS 9 would be out today, which didn’t surprise us at all.
But we did manage to fit a gasp or two between all those yawns. Here’s everything that was actually surprising at today’s Apple event.
Evolution, not revolution, was the tone of today’s low-key Apple event. Smaller is better, says Apple, with two big product “reveals” that show off compact new devices with impressive internals.
While most of the announcements today have already been discussed and dissected, like the 4-inch iPhone SE, new Apple Watch bands and a smaller 9.7-inch iPad Pro, there were a couple of surprises.
Here are the biggest takeaways from Apple’s oddly low-key “Let us loop you in” event.
Here’s a chance to win big: Our new $1,000 Apple Store Giveaway means a chance to get pretty much any Apple product your heart desires. With a cool grand of Apple credit in your pocket, you can snag a new iPhone SE, a new 9.7-inch iPad Pro or take a huge chunk out of a new MacBook. Or, if you really wanted that Apple TV, it’ll buy a bag full of those.
Buying a smaller iPhone doesn’t have to mean settling for disappointing specifications anymore. With its new iPhone SE, Apple is packing its latest features and technologies into a compact shell to provide those who prefer smaller screens with the very best it has to offer.
The first big Apple media event of 2016 is finally here.
Months of rumors, speculation and anticipation have been leading up to Apple’s “Let us loop you in” event this morning, at which the company is expected to unveil a new 4-inch iPhone, a new iPad Pro model, and some Apple Watch hardware.
Tim Cook and the rest of the Apple crew are set to take the stage at 10 a.m. Pacific and Cult of Mac will be here to liveblog the festivities. Will there be a “one more thing” at the end to make this a truly unforgettable event? Come follow along with us below:
Apple’s set to bring the noise at an exciting new keynote event March 21, full of iPad Air 3 and iPhone SE news, and we’re sure you’re ready to hear it.
While you wait for Apple’s big event, though, we’ve gathered together all the things we think you need to know about the upcoming Apple-fest and put them into this week’s Cult of Mac Magazine.
Enjoy the noise, and check out this week’s top stories.
Tim Cook will take to the stage to host another Apple keynote on Monday, but who cares?
It seems only a small percentage of Apple fans are interested in a 4-inch iPhone, and although the rumored iPad upgrade will be a big one, interest in tablets is falling like Jennifer Lawrence at big events. So that leaves… Apple Watch straps? Please!
Without a major unveiling, is Monday’s keynote really worth getting excited for? Or will it be another disappointment, with interest quickly turning to Eddy Cue’s colorful shirts and Craig Federighi’s impeccable hair instead?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over those very questions!
The new Apple Events apps for tvOS has finally arrived, giving Apple TV owners a way to watch the iPhone SE keynote from the comfort of their living room.
Apple’s ‘Loop you in’ event will be the company’s first keynote to stream on the new Apple TV, only unlike previous event channels, you’ll have to download it from the App Store to tune in.
New video of an alleged iPhone 7 case appears to show major changes destined for Apple’s next-gen smartphone.
If it is accurate, the case appears to confirm that Apple will kill the headphone jack and add stereo speakers to the bottom of the device, which should be revealed later this year.
The official debut of the iPhone SE is just days away, but it appears that packaging for the new device has already been spotted in the wild, and it confirms some of the device’s new features.
A photo of what appears to be an iPhone SE box was posted on Weibo this morning. If the box is indeed the real deal, Apple’s new 4-inch device will definitely be called the iPhone SE, and it’ll be the first budget-sized iPhone to support Apple Pay.
Here’s a look at the packaging:
The invites are out and the rumors are in. Apple’s first event of 2016 is going down March 21, when the company will loop fans in on some shiny new products coming soon to Apple Stores.
Apple is expected to introduce a new 4-inch iPhone aimed at budget customers and people who want to be able to hold their smartphone with one hand, but a new 9.7-inch iPad that’s every bit as impressive as the iPad Pro could steal the show (along with some other new goodies).
Here’s what to expect from Apple’s big event.
Samsung is already developing a Galaxy S7 mini that will go head-to-head with Apple’s upcoming iPhone SE, according to a new report — and it won’t be a disappointing version of its latest flagship like previous iterations of the Galaxy S mini series have been.
Instead, the new device is expected to pack exactly the same processor — and exactly the same punch — as its bigger brother.
It seems like iOS 9.3 has been in beta for years now, but Apple isn’t quite done fine-tuning its biggest software update of the year.
Apple released iOS 9.3 beta 7 to developers this afternoon, exactly a week after the last version was seeded to devs and public testers. iOS 9.3 adds new features such as Night Shift mode, multiple Apple Watch pairings on one iPhone, improved Apple News and Apple Music apps, and some great education features for iPad.
Developers can grab the new beta directly from the Apple Developer Center portal or via an over-the-air update if you have the previous beta installed.
Here’s a roundup of the new features to expect:
The iPhone SE isn’t an official Apple product yet, but if you’re lucky enough to live in Shenzhen, China, you can already get your hands on a new 4-inch iPhone that looks like the love child of the iPhone 6 and iPhone 5s.
Small shops at the infamous Huaqiangbei market are selling the closest thing to a real iPhone SE. In a new video claiming to spot an alleged iPhone SE in the wild, a Chinese YouTuber shows just how easy it is to roam the corridors of China’s “Silicon Valley of Hardware” and buy the new iPhone before it’s even been announced.
See for yourself: