Apple’s March 21 event promises to ‘loop you in’


Apple March 21 event invite
Just eleven days to go.
Photo: Apple

Apple has confirmed the date of its next keynote event, which will take place on March 21 in Cupertino, California.

Invitations to the event don’t offer any details about what’s going to be unveiled, but feature a tagline (“Let us loop you in”) and close-up of the Apple logo.

In terms of what we’re expecting to see at the event, look out for the official unveiling of Apple’s new 4-inch iPhone, which is expected to be called the iPhone SE, a new 9.7-inch iPad Air 3 (possibly called an iPad Pro), fresh Apple Watch bands, various software updates and more.

Given that this event takes place one day before Apple’s standoff with the FBI goes before a federal court, the timing is certainly interesting — needless to say, Tim Cook will have a lot on his plate to deal with that week.

As usual, you’ll be able to watch the event live on your Apple TV or the Apple website starting at 10 a.m. Pacific on March 21. We’ll be providing a blow-by-blow liveblog here at Cult of Mac.

In the meantime, anyone want to speculate on what Apple’s cryptic tagline for the event means?

Via: Tim Bradshaw/Twitter

  • Leon

    Well it’s interesting the gold, rose, gray and silver colors on top of the apple…

    • OS2toMAC

      All the items will have the same colors available, INCLUDING the Apple Watch band “the whatever it is called Loop”.

      Ah, the “Milanese Loop”.

  • Chuck Smith-Dewey

    Its an all watch-band event.

    • Luke Dormehl

      The watch is the most obvious reading, definitely. It just seems strange not to reference the iPad or the iPhone: both of which will be way more significant than a new Milanese Loop.

  • Ryan Robertson

    New Campus? Current HQ address is 1 Infinite Loop FWIW

  • Bob Patterson, AIFA®

    I’d say it references “loop device”, or “virtual node device” in iOS

  • syncc


    • Rackmaster


      • Graeme Muller


  • Rackmaster

    loop as in music? cordless earbuds in gold/rose/silver/space grey to match new devices.

    • Yes please. Wireless earbuds from Apples Design team? I can imagine they will be incredible. Whether they do the necklace style or Ear buds is going to interesting.

  • The “loop” reference is quite possibly the full circle Apple has made to return to the 4-inch iPhone size, to provide people with a smaller phone size that they loved. Steve Jobs said the 4″ iPhone was the perfect size for most people. I prefer my larger iPhone 6 with its 4.7″ screen personally, but there are many people who yearn for the smaller model. So Apple is “looping” around to bring this smaller version of the iPhone back into production. Yes, I know the iPhone 5 has been available for purchase for most of this time, but Apple may consider bringing out this “new” model a way to loop back around to its iPhone roots.

  • pickme2

    Apple has been trying to get t-coils removed from hearing aids – perhaps they intend to get into the induction loop business to remove barriers for the hard of hearing.

  • Daniel Hertlein

    My guess is that it refers to new sensor laden Watch bands utilizing the “diagnostics” port that they had to hold off announcing last year probably due to the arduous process of certifying them as medical grade. It could also refer to whole house home automation and device synchronicity. They have all or most of the pieces to the puzzle with TV, Watch, iPhone, iPad, iMac, MacBook,  Music, HomeKit, CarPlay, iBeacon. The only thing that’s missing is the TV package they were rumored to have been working on and possibly a Beats branded Amazzon Echo type speaker.

    The market hasn’t really taken off but that’s only because it’s been so fractured with no compelling vision of how it all knits together. A lot of that stuff has been around for years. (I had to google NFD retail Apple to remember iBeacon) without much traction but wating patiently fo put together all the pieces while waiting for the market to mature before drawing back the curtains is why Apple is the most valuable company in the world.

    You have to show people what they want.” Is how Steve phrased it.

    It could also be the new HQ although it seems like they would wait until they finish it.