Apple's Pro iPhone makes a huge leap in just one year. Image: Rajesh Pandey/Cult of Mac
It’s time for a pro showdown, pitting the iPhone 17 Pro vs. the iPhone 16 Pro.
The iPhone 17 Pro brings the biggest leap to iPhones we’ve seen in years, shaking up a lineup that’s often felt too familiar. If you own an iPhone 16 Pro, that raises a pressing question: Is the upgrade worth it? After all, Apple finally seems to be delivering the kind of changes fans have been asking for.
There’s better battery life, an improved camera and even more Pro features. So, time to ditch the iPhone 16 Pro for the iPhone 17 Pro? Find out in our comparison.
The iPhone Air looks remarkable, but that wasn't the only fantastic reveal at Apple's Awe Dropping event. Image: Cult of Mac
This week on Cult of Mac’s podcast: After Apple’s truly Awe Dropping event, we’re picking up the pieces and discussing iPhone Air, iPhone 17 Pro and the rest of the new hardware.
Also on The CultCast:
Apple built iPhone 17 Pro like a tool for professionals. But is the cosmic orange color undeniably vibrant?
The new Apple Watches look like solid additions, although the Apple Watch SE 3 gets the most meaningful upgrades.
AirPods Pro 3 make one of our favorite Apple products even better.
Somewhat surprisingly, Apple extends marquee features of Apple Watch Series 11 and AirPods Pro 3 to older devices.
And finally, we go over the results of our Awe Dropping predictions game.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
With the iPhone 17 models out, you can have your pick of tough and stylish cases. Photo: Cult of Mac/Totallee
There’s no need to wait: Shop the best iPhone 17 cases available now so you can slide your new device directly into one when it arrives. As you may know, new iPhones are pretty tough. And sure, lots of people go caseless to show off their handset’s sleek lines and cool color.
But imagine you drop it and break it, or crack the edge of the glass without even knowing how it happened — like I did recently with my iPhone 16 Pro (and just weeks ahead of likely trade-in!).
Yes, breakage can be crushing. But fortunately, even though the iPhone lineup 17 just came out, you can already choose from plenty of protective new cases — and avoid my sad fate.
Case makers plan for the new iPhone every year, with plenty of timely new releases. You could go minimal with a thin case that works well with iPhone Air’s sleek design. You might seek extreme impact resistance for the most damaging drops for your iPhone 17, or maybe you’d pick a luxurious leather that only looks better with age. For those looking for durable yet stylish protection for an iPhone 17 Pro or Pro Max, you can find a variety of well-crafted options.
We gathered the best iPhone 17 cases you can buy right now — in addition to cases by Apple and its subsidiary Beats — with prices starting as low as $19.
Update: An hour after the pre-orders started, demand for the iPhone 17 Pro Max is already starting to exceed supply. An order placed now in the U.S. for most configurations of this top-of-line model won’t ship until late September, and others won’t arrive before October.
Apple is already taking preorders for the AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3. All three will be available at retail starting September 19.
iPhone 17 Pro or iPhone Air — the answer might not be that obvious. Image: Cult of Mac
iPhone fans face a bit of a conundrum this year: iPhone 17 Pro vs. iPhone Air. The super-slim iPhone Air shakes up Apple’s phone lineup considerably, with a cutting-edge new design that makes even dedicated iPhone Pro users question their commitment to the highest-end model.
The iPhone Air sits between the iPhone Pro and the base iPhone 17, taking the place of the retired iPhone Plus. So, how does the iPhone Air fare against the iPhone 17 Pro? Should you ditch the Pro and go Air this year?
The rumors were correct about iPhone 17 series RAM. Image: ChatGPT/Cult of Mac
The iPhone 17 Pro and Pro Max include 12GB of RAM, which is 50% more than their predecessors. The change should improve the performance of the handsets, especially when handling AI-related functions.
However, the base model iPhone 17 did not get a RAM upgrade. And the amount in the iPhone Air remains unknown.
Gaming on the iPhone 17 Pro should be a treat. Photo: Apple
Early benchmark scores for the A19 Pro chip in the just-announced iPhone 17 Pro show a whopping 40% increase in graphics performance compared to last year’s model. The boost in overall performance isn’t nearly so dramatic, however.
We also have a preliminary benchmark for the A19 in the base model iPhone 17, and it’s apparently going to be just slightly faster than its most recent predecessor.
Beats offers a comprehensive set of case choices among iPhone 17 series models. Photo: Beats
Three new Beats iPhone cases designed for Apple’s latest iPhone 17 lineup include an array of color choices as well as kickstand and rugged options, the Apple subsidiary said Tuesday. Available choices cover the whole lineup — iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max.
“The overwhelming response to our Beats cases proved a core idea: users crave both style and serious utility,” said Oliver Schusser, Apple’s vice president of Music, Sports and Beats. “With that in mind, we’ve engineered the next generation. The new Beats iPhone cases integrate protective features, delivering a significant leap in everyday innovation and functionality.”
Your iPhone 17, 17 Pro or 17 Pro Max will spend less time on the charger. Photo: Apple
Apple’s iPhone 17 family supports significantly faster wired charging speeds. They can top up to 50% in just 20 minutes — 10 minutes faster than previous iPhones.
Taking group selfies is easier than ever with the iPhone 17 lineup. Photo: Apple
The new Center Stage front camera in the iPhone 17 lineup uses advanced hardware and AI magic to rid us of a thoroughly modern annoyance: having to flip your grip to capture a landscape selfie.
“We are thrilled to introduce our phenomenal new Center Stage front camera,” said iPhone product manager Megan Nash during Tuesday’s Awe Dropping event. “It gives you more pixels, more flexible ways to frame your shot, and incredible stabilization.”
The hardware secret that unlocks this new age of selfie supremacy? A square sensor that’s bigger than ever — almost twice the size of the iPhone’s previous front camera. It’s coming soon to a bar near you in the super-slim iPhone Air, the iPhone 17 and the iPhone 17 Pro/Pro Max, all of which Apple unveiled Tuesday.
iPhone 17 Pro features a striking new design. Photo: Apple
After months of rumors and leaks, Apple’s newest flagship iPhones are finally here. The iPhone 17 Pro and Pro Max arrive with major design overhauls and powerful internal upgrades.
“iPhone 17 Pro is by far the most advanced iPhone ever, featuring a striking new design and powerful new capabilities,” said Apple CEO Tim Cook during the Awe Dropping event.
The iPhone 17 Air introduces a remarkably slim profile — ideal for pairing with a 0.02-inch ultra-thin case. Photo: Case Luxury
If you’re planning to get a new iPhone 17 and are already making a list of must-have accessories, an iPhone 17 Ultra Thin Case from Case Luxury should be near the top. They measure just 0.02 inches thin, and they perfectly show off Apple’s renowned industrial design.
There is an Ultra Thin Case that fits each iPhone 17 model like it was built alongside it. There’s no excess bulk, no chunky edges, just a smooth, satin matte finish that keeps fingerprints away and feels grippy enough without being tacky. Plus, the cases come in multiple colors, so you can find one that’s right for you.
Will you be willing to pay more for the iPhone 17 Pro? Photo: ChatGPT/Cult of Mac
Apple will bump the RAM to 12GB and the base storage to 256GB on at least three iPhone 17 models. Combined with other improvements, TrendForce analysts believe the iPhone 17 Pro will cost $100 more than its predecessor.
Yet, the analysts project the iPhone 17 lineup will see a 3.5% increase in shipments over the 2024 iPhone 16.
iPhone 17 Pro might run cooler under load. Concept: Ed Hardy/Cult of Mac
Apple’s upcoming iPhone 17 Pro family may use more efficient displays and feature improved thermal efficiency. They will seemingly also pack bigger batteries to deliver long battery life.
The information comes from a Chinese leaker known for his accurate iPhone-related leaks in the past.
Apple may ditch the physical SIM card in more countries with the iPhone 17. A report points to the company going eSIM-only with its upcoming iPhones in Europe this year.
Apple dropped the physical SIM slot entirely in the US starting with the iPhone 14 in 2022.
When it comes to AI, the iPhone severely lags Google's Pixel phones. Swiping these AI features would be a great start. Image: Cult of Mac
Google’s new Pixel 10 lineup shows just how much fun (and just how useful) AI can be on a phone. If Apple really wants the iPhone 17 lineup to shine, it should steal a few pages from Google’s playbook.
The iPhone 17 needs more than impressive new hardware to stand out from the crowd. It needs new AI features to make an impact, especially with the Pixel 10 raising the bar.
Here's what the rumors say about the iPhone 17 Pro. Photo: ChatGPT
In less than a month, the iPhone 17 Pro rumors will pay off — or not — when Apple takes the wraps off its iPhone 17 models. While the entire lineup will get a big revamp this year, the iPhone 17 Pro should still be the star of the show.
Leaks and rumors already revealed quite a lot about the iPhone 17 Pro, giving us a solid idea of what’s in store. Here’s a quick refresher of what to expect.
The debate continues over whether all four iPhone 17 models will get ProMotion display, or if two of them will just be 120Hz. Photo: Ed Hardy/Cult of Mac
Apple may charge an extra $50 for the iPhone 17 Pro. But it could also finally increase the 128GB base storage in favor of a roomier option.
A $50 price bump means the iPhone 17 Pro will cost $1,050 in the U.S. before taxes.
iPhone 17 is barely a month away! Concept: Ed Hardy/Cult of Mac
Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.
No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.
Trump tariffs could push up the cost of the next iPhones. Image: Cult of Mac
Tariffs U.S. President Donald Trump placed on China imports will push up the price of three iPhone 17 series models, according to an industry analyst. A $50 hike is predicted.
What do you think about these alleged iPhone 17 Pro colors? Photo: Sonny Dickson
Leaked iPhone 17 dummy units give us a look at the lineup’s potential color palette. If accurate, Apple will supposedly offer the iPhone 17 Pro lineup in a bold orange color this year.
The iPhone 17 Air and base iPhone 17 will seemingly come in more muted shades.
Did someone just spot an iPhone 17 Pro test unit? Concept: Ed Hardy/Cult of Mac
An alleged iPhone 17 Pro prototype may have just made its first real-world appearance. Blurry images shared online show what looks like a masked iPhone — one that closely matches the design rumors for the iPhone 17 Pro.
While the authenticity is hard to verify, the timing and details point to this possibly being a late prototype unit.
8x optical shooter with a moving lens on iPhone 17 Pro — Too good to be true? Photo: Ed Hardy/Cult of Mac
Apple’s upcoming iPhone 17 Pro may pack bigger camera changes than initially rumored. It could sport a higher resolution 8x zoom camera, a new pro camera app with advanced manual controls, and another Camera Control button on the phone’s top edge.
The information comes from a tipster working for a company producing an iPhone 17 Pro commercial.
An X.com user displays the colors using Pantone selections. On the left is iPhone 17; top right is iPhone 17 Air and bottom right shows the Pro colors. Photo: X.com@pyrobinkx
Apple’s complete — and surprisingly broad — iPhone 17 color palette got confirmation through internal Apple documents, according to a new report. Expanding on recent leaks, the new information reveals the most diverse selection in years across all four models expected to launch in September.
The confirmation comes as Apple prepares to refresh its entire smartphone lineup with new features including the A19 chip, 12GB of RAM for Pro models, and the introduction of the ultra-thin iPhone 17 Air to replace the iPhone 16 Plus.
The orange and dark blue options look racier than the usual Pro hues. Photo: X.com@SonnyDickson
After last week’s iPhone 17 color revelations, fresh component leaks suggest Apple might introduce its boldest iPhone Pro color yet, come September. This time, camera lens covers reveal a potential brand-new copper-orange finish that would mark a significant departure from the company’s traditional Pro palette. The other possible colors are black, gray, silver and a dark blue that harkens back to iPhone 15 Pro’s most striking hue.