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Apple Airs New “All On iPad” Ad [Video]

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Screen Shot 2012-08-07 at 9.14.08 PM

Apple has just uploaded a new a new iPad commercial to their YouTube channel, following in the same manner as the previous iPad ad, talking about all the various capabilities of the 3rd generation iPad.

The new ad, entitled “All On iPad”, shows people tweeting, having a FaceTime chat, browsing the web, painting, reading, and more.

The ad runs as follows:

Read it. Tweet it. Be surprised. Be productive. Make a sale. Make some lunch. Make it movie night. Play a game, or an old favorite. Do it all more beautifully, with the retina display, on iPad.

Clearly, Apple is continuing to stress the importance of the Retina display, as this is the third commercial Apple has aired about the new iPad, highlighting the Retina display in each one.

Apple’s iPad ads have been traditionally different than its iPhone ads, which have recently featured celebrities, as well as its recent Mac ads, which have been met with much criticism. Clearly, Apple is continuing to broaden its advertising strategy in a number of ways, experimenting with ads targeted towards a wide variety of consumers.

All in all, the 30 second spot is very similar to its predecessor, using the same music and voice.

Everything You Need To Know About The Apple Vs. Samsung Trial [Day Five]

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applevssamsung

Keeping up with all the latest Apple vs Samsung happenings can be tough, and confusing. The trials is underway in San Jose California. Some days are filled with interesting witnesses taking the stand, while others are packed with lawyers hammering boring witnesses with silly questions.

To help you keep up on the Apple vs Samsung trial we’re compiling each day’s events into one short news story that consists of the best tweets from the reporters there on the scene. Here’s everything you need to about what happened in the Apple vs Samsung Trial on day five, August 7th.

iPads Used To Record Health Data Deliver Significant Improvements In Cancer Care

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iPads at Duke cancer clinics lead to more accurate medical histories and symptom tracking.
iPads at Duke cancer clinics lead to more accurate medical histories and symptom tracking.

The iPad has become a fixture in health care that simplifies the lives of doctors and nurses. It turns out that the iPad can improve the quality of care patients receive if it is used as a mechanism to record a patient’s medical history and/or as a way of monitoring that patient’s progress on follow-up visits.

VA And Bon Jovi Launch Mobile App Contest To Help Homeless Vets

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Vet Reach Out is one of the finalists in the Project REACH app contest sponsored by the VA and JBJ Soul Foundation.
Vet Reach Out is one of the finalists in the Project REACH app contest sponsored by the VA and JBJ Soul Foundation.

Department of Veterans Affairs is no stranger iOS devices or to developing custom apps to help deliver key services to veterans and their families. In fact, the VA’s CIO last year said that the agency needed to become “iPad friendly” in order to effectively support the agency’s physicians, nurse, and other medical staff and an iOS pilot program was launched earlier this year.

More recently, the VA has been looking for ways that mobile technology can help homeless veterans find food, shelter, and other critical resources. To achieve that goal and raise awareness of veteran homelessness across the country (one out of six homeless adults in America is a veteran), the VA has teamed up with JBJ Soul Foundation, the non-profit charity created by music legend Jon Bon Jovi to launch an iOS/Android app contest called Project REACH.

iPad, LTE, Shared Data Plans Will Make Tablets A $15 Billion Business For Carriers by 2017

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The new iPad's LTE success seen igniting a serious new revenue stream for carriers.
The new iPad's LTE success seen igniting a serious new revenue stream for carriers.

The LTE version of the new iPad may cost $130 more than the Wi-Fi version, but the throughput that LTE delivers makes the iPad into a phenomenal mobile solution. The performance easily tops a large segment of home broadband services, which delivers tremendous value. Add the free personal hotspot feature available to Verizon customers and a MacBook Air (or other notebook) and you get a powerful business solution for professionals on the road.

Right now only 13% of iPad/tablet users worldwide have an active mobile broadband subscription, but that will change significantly over the next five years according a new report by research firm Strategy Analytics. The potential that the new iPad with LTE offers both mobile professionals and consumers will be one the key factors contributing to that change.

Sprint CEO Says Buying The iPhone Was Worth $15.5Billion

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Even though selling the iPhone can potentially bring carriers a huge influx of new customers, selling Apple’s treasured phone isn’t cheap. Before they were able to bring the iPhone to their network, Sprint had to give Apple $15.5 billion in committed purchases for four years, which sounded pretty crazy at the time.

In a recent interview, Sprint CEO Dan Hesse explained that committing to the iPhone was a huge risk, but ultimately, betting against Apple could have been disastrous.

Why Apps (Not MDM) Are The Future Of iPhone Management [Feature]

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Mobile management means securing apps and content as well as locking down devices.
Mobile management means securing apps and content as well as locking down devices.

There are plenty of stories out there about the explosive growth of mobile technology in the workplace. The trend towards bring your on device (BYOD) models in which employees are allowed or encouraged to bring their own iPhones, iPads, and other devices into the office is driving a massive expansion of the number of mobile devices used for work tasks. At the same time, the annual (or even more frequent) device an OS release cycles that have become common are driving up diversity of devices and resetting the mobile technology playing field every few months.

That constant change is forcing the IT professionals to adapt to new devices, apps, use cases, network models, and security threats faster than anything the IT industry has ever seen.

This is particularly visible in the mobile management space. A year ago, the primary method for handling mobile device and data security was to manage and lock down the device itself using one of dozens of mobile device management (MDM) suites on the market. Over the past six to nine months, however, MDM has been replaced by mobile app management (MAM) as the best way to secure business data. That’s a warp-speed transition in the mindset and goals of IT professionals.

Microsoft Already Working On Surface 2 [Rumor]

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The Surface is serious about taking on the iPad.
The Surface is serious about taking on the iPad.

Microsoft’s first tablet won’t reach customers until later this, but the company is already working on Surface 2. According to job adverts posted on its Microsoft Careers site between June and August, the company is “currently building the next generation” of “devices that fully express the Windows vision.”

Steve Jobs Told Samsung Not To Steal Inertial Scrolling, Right Before They Stole It Anyway

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iPhone-scrolling
Steve Jobs was particularly proud of the iPhone's inertial scrolling feature.

If there’s one thing I’ve learned blogging about Apple, it’s that the company doesn’t stand for copycats — especially when those copycats go after patents that Steve Jobs was particularly proud of. That’s what Samsung did when it copied Apple’s inertial scrolling feature, right after Jobs told them not to.

Everything You Need To Know About The Apple Vs. Samsung Trial [Day Four]

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applevssamsung

Keeping up with all the latest Apple vs Samsung happenings can be tough, and confusing. The trials is underway in San Jose California. Some days are filled with interesting witnesses taking the stand, while others are packed with lawyers hammering boring witnesses with silly questions.

To help you keep up on the Apple vs Samsung trial we’ve compiled the entire day’s events into one short news story that consists of the best tweets from the reporters there on the scene. Here’s everything you need to about what happened in the Apple vs Samsung Trial on day four, August 6th.

Apple Just Removed The Default YouTube App From Latest iOS 6 Beta

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youtube

 

Apple just released iOS 6 beta 4 to developers. So far it looks like there are a few small bug fixes and performance enhancements except for one unexpected surprise – Apple has removed the YouTube app from the iPhone and iPad.

It’s no secret that Apple has been trying to remove Google’s app from iOS and replace them with better alternatives. Some might think YouTube’s removal isan act of war, but we think it’s just as likely that Apple removed YouTube as a default app just because of plain obsolescence.

Every iOS Device To Be Updated With A Smaller Dock Connector This Fall [Rumor]

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Rumors of a smaller iOS dock connector have been continuing to surface in the weeks leading up to Apple’s September fall event. Initially the consensus was that we’d see a smaller 19-pin connector in the new iPhone, but lately the word on the street is that Apple will use even less pins—possibly as few as 8. Leaked photos of the next iPhone’s exterior show a much smaller dock connector, and the change is likely to meant to accommodate the device’s slimmer design.

According to a new report today, Apple will update not one, not two, but all of its iOS devices with a smaller dock connector this fall.

Amazon: Kindle Ebooks Now Outsell All Paper Books Combined

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Apparently, ebook buyers don't care about typography or design.
Apparently, ebook buyers don't care about typography or design.

Amazon is now selling more electronic books than all paper books combined – in the UK at least. The Kindle went on sale in Blighty just two years ago, and now “Amazon.co.uk customers are now purchasing more Kindle books than all printed books – hardcover and paperback – combined,” says Amazon PR.

And of course the Kindle itself is far from the whole story. The Kindle’s presence on pretty much every device ever, including the iPhone and iPad, makes the Kindle store a much more compelling place to buy books that the iBooks Store, whose offerings will only work on Apple devices. And it doesn’t hurt that it’s trivially easy to strip the DRM from Kindle books, making people like me a lot happier buying them.

Why Apple Is ‘Losing’ the Samsung Lawsuit So Far

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ipadkickstand

Apple is a riddle, wrapped in a mystery, inside an enigma. No, wait. That was Stalinist Russia.

Whatever. The two are nearly identical in their abilities to keep secrets.

As an Apple observer myself, I’m keenly aware of the iron curtain of secrecy that prevents anyone from knowing what Apple is working on, what they’re planning and what their processes are for developing new technologies.

Rumors and speculation are always so easy to come by; unannounced facts are rare — even facts about the past.

That’s one of the great things about Walter Isaacson’s biography of Steve Jobs. It gave rare insight into the inner workings of Apple, to some degree.

And that’s what’s so great about the current jury trial in Silicon Valley, where Apple is suing Samsung and Samsung is suing Apple. It’s forcing Apple to reveal countless facts and events that it doesn’t want to reveal.

The lawsuit appears to be far from over. But already, it’s clear that Samsung is “winning.” Why? Because it’s a contest between a company that cares deeply about its secrets — even small ones — and a company that doesn’t care as much. So the discovery and revelation is punishing Apple.

Here are the 8 secrets Apple has been forced to reveal in court in the past couple of weeks. 

Yet Another Financial Analysis Shows That iPad Rules The Tablet Space

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iPhone and iPad continued to grow, the Mac outpaced the PC industry for a 25th quarter - just a couple of facts from Apple's latest financial call.
Yeah, we'll just keep making these, ok?

The International Data Corporation (IDC) released preliminary data yesterday from its Worldwide Quarterly Media Tablet Tracker. The study shows that total worldwide tablet shipments for the second quarter of 2012 are estimated at 25 million units, which is up from 18.7 last quarter. That’s a quarter-over-quarter increase of 33.6 percent, says the data analysis company, reflecting the total year-over-year growth rate of 66.2 percent of retail tablets in the US.

Guess which tablet is the largest part of those numbers?

Eddy Cue Wanted A 7-inch iPad In 2011

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iPad_7inch_mockup

According to an internal email revealed during the Samsung vs. Apple trial currently in progress, Eddy Cue, Apple’s SVP of Internet Software and services was in favor of the idea of a 7-inch iPad back in 2011.

In an email to Scott Forstall, Tim Cook, and Phil Schiller, Cue remarked: “I believe there will be a 7-inch market and we should do one.”

Many Companies Supporting Employee iPhones And iPads Ignore Mobile Security

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A growing number of companies embracing BYOD are ignoring mobile security issues.
A growing number of companies embracing BYOD are ignoring mobile security issues.

The number of companies investing in mobile management and security solutions related to bring your own device (BYOD) programs is growing, but not nearly as fast as the number of companies that are actually offering BYOD to their employees. The result is that many companies are putting themselves and their data at risk by jumping onto the BYOD bandwagon too quickly and without properly securing employee iPhones, iPads, and other devices or the business data that is stored on them.

Despite iPad And MacBook Investments, Most Schools Don’t Make The Grade With Technology

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Schools are adding Apple technology, but many don't integrate it well into the classroom.
Schools are adding Apple technology, but many don't integrate it well into the classroom.

Apple kicked off 2012 with its education event in New York. At that event, the company announced its electronic textbooks for iPad initiative, iBooks Author, and the revamped iTunes U. According the Apples latest financial data, the education initiative has paid off with both iPads and Macs being purchased by schools in record numbers.

A 21st century vision of education , however, is about more than getting the iPads and MacBooks into the classroom. It also requires technology goals, professional development for teachers, high-speed access to up-to-date content, education-centric portals for students and teachers, back-end systems, and education apps or software.

Apple Has Spent Over $1 Billion Advertising The iPhone And iPad Since Launch

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money

Are Apple products truly superior to the competition? Or are they just marketed a lot better? Either way, there’s no denying that Apple can build hype around a product like no other tech company on the planet, but all that superb marketing ain’t cheap.

Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $1 billion marketing the iPad and iPhone since their respective launches.

USDA Rolls Out Thousands Of iPads, Says Other Tablets Don’t Measure Up

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iPads help USDA service survey farmers and collect agriculture data across the country.
iPads help USDA service survey farmers and collect agriculture data across the country.

The USDA is working its way through an ambitious iPad deployment that may come to serve as a model for a range of government agencies within the U.S. and around the world. The challenge was to develop a simple, intuitive, and effective field survey and data collection system.

The National Agricultural Statistics Service (NASS) is a division of the USDA that is charged with surveying and reporting agricultural data across the country. NASS operates in all 50 states plus Puerto Rico. With a staff of around 3,000 enumerators NASS conducts thousands of survey each year about agriculture across the country. The service has been operating since the mid-1800s and, until the iPad, it conducted surveys and collected data in pretty much the same way that it had back in the 19th century – with paper forms filled out by hand and mailed to various field offices. Although various technology initiatives have been tried by NASS since the 1980s, none was a successful fit before the iPad.

Adonit’s Pressure-Sensitive Jot Touch iPad Stylus Finally Available

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Even the USB charger is cool-looking.

It’s taken a while, but finally the pressure-sensitive iPad styluses are starting to ship after a long, long time in development. Now Adonit, the company behind the hot, hot Writer jeyboard case for the iPad, has launched its Jot Touch.

Yes, that’s “launched” as in, “you can buy it right now,” as in “$99 and ships in 1-2 days.”