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An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

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iPad-optimized ads deliver great results if companies make the effort to build them
iPad-optimized ads deliver great results if companies make the effort to build them

Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.

A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.

Bento 4 Makes It Debut On The iPad With 50% Off For A Limited Time

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Bento 4 for iPad has been
Bento 4 for iPad has been "reinvented" from the ground up.

Bento originally made its iOS debut on the iPhone 3G way back in 2009, and it has been supporting iOS devices ever since. Today the latest release, Bento 4, which promises to be the “redesigned, reinvented and revolutionary new version of the leading personal database app,” is now available on the iPad.

And it has 50% off its regular price tag for a limited time.

Microsoft’s Surface Makes Windows RT Strategy Even More Confusing

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Surface shakes up Windows RT and Windows 8 strategies, but not in a good way
Surface shakes up Windows RT and Windows 8 strategies, but not in a good way.

Microsoft’s announcement of its new Surface tablets got the entire tech industry’s attention yesterday. The announcement was big on drama but not so big on details. Despite showing off the new Surface devices and using them to build hype for Windows RT and Windows 8, Microsoft left out some key points of information like pricing and a clear understanding of how the devices will fit into mobile tech market.

The announcement also left many technology pros scratching their heads in confusion about Microsoft’s decision to own the entire computing process in the way that Apple does – from hardware to OS, to the app market. Another head scratcher, particularly for CIOs and IT leaders, is how or where Surface devices will fit into businesses.

Spotify Takes On Pandora With New Radio Feature For iOS, No Subscription Required

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Spotify-radio
Radio finally comes to Spotify on mobile... if you're in the U.S.

Spotify is gearing up to issue an update to its iOS app today, which will bring its popular radio feature to the iPhone, iPad, and iPod touch for the first time and allow the service to take on rivals like Pandora or Slacker. What’s more, unlike its traditional music streaming service, the radio feature will not require a paid Spotify Premium subscription to use on mobile devices.

Teach The Kids Classic Car Games On Summer Road-Trips [iOS Tips]

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State Plate Bingo

So, you’ve got that big road-trip planned this summer, right? Got everything packed, maps apps at hand, ready to see the world from the point of view of your car, up close and personal in a way jet travel will never be. Pile in the dog and the kids and hit the road!

Of course, once the initial excitement wears off somewhere down the road, the kids are gonna get whiney. Instead of numbing them out with cartoons or video games, how about a bunch of classic car games? Of course you can use your iOS device! Here are a few fun apps that will teach the whole family some great ways to stay interested in the world outside the windows while staving off boredom.

Griffin Launches iPad Case Designed Specifically For Doctors

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Griffin's AirStrap Med case makes the iPad more physician-friendly
Griffin's AirStrap Med case makes the iPad more physician-friendly

The iPad has been popular with doctors and healthcare providers since it debuted two years ago. In fact, the iPad’s form factor and capabilities are almost tailor-made for many common and emerging uses in medicine like electronic health records, medical and drug reference guides, and even remote diagnosis using FaceTime.

With hospitals rolling out iPad deployments and many physicians in private practice buying them, it was only a matter of time before healthcare-specific iPad accessories hit the market. Griffin Technologies is one of the first companies to focus on making the iPad an even better fit for doctors, nurses, and other healthcare professionals with a new case that’s designed specifically for medical environments.

Protex Case Lets You Use The iPad Single-Handed

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Protex protects
Protex protects.

The iPad is many things, but one thing it is not is easy to hold. The Lady literally refuses to touch one when it’s naked (a sound policy in some other situations too), and even though I love the skinny feel of the iPads 2 and 3 in my hands, I too get a little nervous.

Higher Ground’s Protex is a case that not only protects the iPad, but makes it way easier to hold – and all without adding bulk or fugliness.

Avoid This Awful “Microsoft Word 2012” Knockoff For iPhone

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Looks a lot like Word, but it's just a shameless counterfeit.
Looks a lot like Word, but it's just a shameless counterfeit.

There are a lot of iOS users who are waiting patiently for Microsoft’s Office productivity suite to finally make its App Store debut. Although Microsoft is maintaining its silence on the subject, recent reports have claimed that Office for iOS will arrive this year. Some developers have taken advantage of that speculation and begun making their own “Office” products.

No, I don’t mean the genuine productivity suites that have been available for some time — many of which are very good. I mean the knockoff apps that try their hardest to look like Microsoft’s own Office products just to trick you into handing over your cash. The latest is called “Microsoft Word 2012” by Super Racing Real Games.

How To Read Kindle Books In iBooks, And Keep Your Library In The Cloud [How-To]

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pkd-dropbox.jpg

All your books in one place, DRM free.

I love e-books. I love them so much that I’m considering buying a double-sided, sheet-feed scanner, chopping the spines of all my dead-treeware books and having an OCR frenzy on their asses.

What I don’t like is DRM. Not for any idealistic reasons (well, maybe a few) but for practical ones. My bookseller of choice is Amazon, as it has the best range and Kindle books work on any device. But the Kindle app for the iPad sucks, and with an update this week it is almost unusable. If only I could read my Kindle books in the beautiful iBooks app. Well, it turns out that I can. And what’s more, I can keep all of my books in a DRM-free format in the cloud, ready to be downloaded to any device, whenever I like. Here’s how.

Carat For iOS Improves Battery Life By Identifying Buggy Apps

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Carat-for-iOS

If you’re an iPhone user who plays Angry Birds and watches YouTube videos all day long, you probably think your handset’s battery life is terrible. In reality, the iPhone often provides you with a lot more energy than many rival smartphones, and as for the iPad, well, no other tablet beats it when it comes to staying awake.

But there are some things you can do to make your battery life even better. In addition to obvious fixes — like turning down your brightness when you don’t need it to melt your retinas, or killing apps like Skype that constantly run in the background — identifying buggy apps that might be using battery unnecessarily could make a huge difference. And Carat for iOS helps you do that.

Microsoft To Unveil Army Of iPad Clones On Monday?

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Windows-8-drivers3

With Windows 8, Microsoft is making a strong push for the tablet market, in a last-minute attempt to catch up with the wild success of the iPad. While its clear that the Redmond based company has a long road ahead of it to even catch up with the first iPad, we may see some dramatic progress on Monday, seeing that Microsoft has announced an event to be held in L.A. about Windows tablets.

Kick Your Photos Up A Notch With Effects In iPhoto for iPad [iOS Tips]

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iPhotoEffects

iPhoto has several Special Effects ready to play with, accessed with a tap on the little sparkly icon, the fifth from the left in the lower left corner of iPhoto on the iPad. Tap that, and a fan of special effects swatches will rise up from the bottom of the screen. There are six filters there, including Warm & cool, Duotone, Black & White, Aura, Vintage. and Artistic. Tap on a swatch you’d like to apply, and then tap or drag along the strip to select the effect that you prefer. Many of the filters can be further tweaked by pinching or dragging around in the photo itself. For example, the Vignette effect, found at the right within the Black & White strip, can be enlarged with a pinching out gesture, and moved around to a new center point with a simple drag. Play around and have fun here. Tap the question mark icon at the top for a tooltip for each of the effect swatches.

Griffin AirStrap Med Protects Doctors’ iPads From Blood and Gore

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AirStrapMed_PRFINAL-600x268.jpg

This case shrugs off any and all bodily fluids.

The iPad might seem to be the ideal tool for medical professionals — lightweight, always connected, reliable and with an all-day battery. But none of that will help you if you slip with a scalpel and suddenly have a gusher on your hands, or someone evacuates the contents of their ungrateful stomach all over your tablet.

What you need, doctor, is Griffin’s new AirStrap Mad.

Skype 5.8 For Mac Delivers Better Mobile Video Calls, Group Screen Sharing, Mountain Lion Support

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Skye for Mac is much-improved in version 5.8.
Skype for Mac is much-improved in version 5.8.

Skype has just pushed out its latest update for Mac OS X, which includes a number of enhancements to existing features, as well as support for OS X Mountain Lion. The company promises that contacts lists, video calls to mobile devices, and screen sharing are all much-improved in version 5.8.

Sell Your Used iPad, Violate Copyright Law? It Could Happen

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used-apple-ipad-2

It might be possible in the near future to violate copyright law simply by selling your old iPad 2 or iPod touch to a buyer from eBay or Craigslist, if a case soon to be seen in the Supreme Court goes horribly wrong. The Supreme Court has been asked to examine a lower court decision to prevent the sale of used electronics without securing permission from copyright holders involved in manufacturing the devices.

E3 2012 Proves Once And For All That Apple Is Winning At Gaming [Opinion]

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E3 LA

The annual Electronic Entertainment Expo (E3) is an invite-only event that centers on the video gaming industry. Held across two massive halls of the Los Angeles Convention Center, it is a draw for any journalist interested in games and gaming, and a source of endless news stories during the week in June it’s typically held.

No matter where I looked at the Expo this year, I saw mobile games and mobile devices. With a few notable exceptions (Nyko had a huge booth full of Tegra-enabled tablets to show off their gaming controllers for Android), most of the devices I came into contact with were decidedly of the iOS persuasion. I’m fairly sure that Apple is winning this round.

Brighten, Zoom and Balance Your Way To Better Photos With iPhoto For iPad [iOS Tips]

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Brightness

Photo editing is all about making changes to the visual image, using your own aesthetic preferences to make the picture just that much better than the original. With some simple tricks in iPhoto for iPad, you can make that good photo better, and that great photo sing.

iPhoto has three tools that you can use to do just that. Brighten, Zoom, and White Balance. While the features may be fairly intuitive, it never hurts to point them out, as not all of us are intuitive in the same way.

7 Awesome Features Apple Left Out Of iOS 6

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iOS 6 has some awesome new features, but here's 7 things it's still missing.
iOS 6 has some awesome new features, but here's 7 things it's still missing.

We’re super excited for iOS 6. Although it isn’t the complete iOS overhaul many users were hoping for, it does deliver a whole host of new features — like a new Maps app, user interface enhancements, improvements to stock apps, and Siri support on iPad — that we’re certainly looking forward to.

However, it’s hard to ignore the fact that iOS 6 still has some things missing. Things we’ve been waiting for for some time. Here are seven of them.

App To Help A Three Year Old Girl Talk Pulled From App Store

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maya

Imagine for a moment that your three year old daughter has a disability that stops her from using her voice to communicate. Then imagine that a combination of an iPad and a specialized app gave her the ability to talk to you, requesting things, express her needs, and even say, “Daddy, I love you.”

I don’t know about you, but I’d see that iPad and app as some sort of technological miracle.

Now, imagine that the app was pulled from the app store.