Described as an “explosive development in the tablet market,” the holiday season could finally see a two-way race for consumers’ attention as the iPad and Amazon’s Kindle Fire vie for nearly 90 percent of sales. In a survey of North Americans intending to buy a tablet, 65 percent said they plan to buy an iPad, while 22 percent said they would pick the Kindle Fire, according to ChangeWave Research results released Monday. Those percentages may look disparate, but the Kindle Fire is still proving to be a shot across the bow of iPad… and it could soon become a full broadside.
Kindle Fire Becomes The Second Biggest Tablet, But iPad Has Nothing To Worry About… Yet.