In a new wide ranging interview, Apple’s senior VP of internet software and services, Eddy Cue, revealed how the company fixed a lot of mistakes it made with the launch of Apple Maps in 2012 by utilizing data from the hundreds of millions of iPhones around the globe.
Cue and Apple software chief Craig Federighi sat down to talk about the troubles with Apple Maps, the difference between working for Tim Cook and Steve Jobs, Apple’s competition with Facebook and Amazon and learning from failure.
On June 22, 2015, Apple backed down following a brief standoff with Taylor Swift over royalty payments from the soon-to-launch Apple Music service. The company reversed a policy that would have denied royalties to artists during the streaming music platform’s initial three months of operation.
