The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”
Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.
Check out the unboxing video below.
Jay Z and Apple aren’t going to be joining forces anytime soon, according to Apple Music head honcho Jimmy Iovine.
In a new interview, Iovine poured cold water on Tidal takeover rumors, saying: “We’re really running our own race” and “we’re not looking to acquire any streaming services.”
iPhone 7 units are going to be rarer than hen’s teeth this Friday, according to Apple. The company’s retail stores have sold out of the hugely popular jet black iPhone 7 and all iPhone Plus models altogether.
In other words, unless you reserved ahead, simply queuing outside your local Apple store is no guarantee you will get the handset you want on launch day.
Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”
“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”
The first Apple Watch Series 2 reviews are out and, like the iPhone 7, they’re largely positive — while also noting that this isn’t an entirely essential device. If you held out on buying an Apple Watch last year, though, or you’re a certified fitness nut, this could be the wearable for you.
Check out our review roundup below.
Apple is trying its darndest to grow its brand in India but, just like Apple’s troubles in China, it seems to be running into problems with the government.
According to a new report, the Indian government is currently trying to force foreign smartphone makers — Apple included — to bake in Indian-developed biometric technology, designed to allow users to access a range of public and private services, such as banking.
And Apple’s none too happy about it!
September 14, 2005: Apple embraces exclusive music releases by debuting a digital EP from Coldplay on iTunes, featuring four previously unheard tracks from the enormously popular band.
100% of profits from the charity EP go to support victims of Hurricane Katrina. However, Apple’s ability to broker exclusive music deals with major record labels and popular artists shows that the company’s current exclusives-driven Apple Music strategy stretches back more than a decade.
Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”
Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.
Check it out below.
Actor Michael Fassbender, who played Apple’s late CEO in last year’s movie biopic Steve Jobs, has said he was so worried he had been miscast that he started planning some slightly extreme ways to get out of the role.
“In rehearsals, I was trying to find a way to get out of the job,” he told reporters at the Toronto International Film Festival. “I remember telling my driver, ‘If I put my arm in the door, you should slam it. It should cause a break and it should get me out of this gig.’”
Update: Shares of Apple surged 1.1 percent in premarket trading on Tuesday following Legere’s comments.
According to charismatic T-Mobile CEO John Legere, reports about a supposed lack of interest in the iPhone 7 and iPhone 7 Plus are way overblown.
How overblown? In a live Periscope chat with customers, Legere said that T-Mobile’s iPhone 7 orders are shaping up to be four times those of the enormously popular iPhone 6.
The iPhone 7, he noted, “is a big, big deal.” Who are we to disagree?
The first iPhone 7 reviews are starting to trickle in. The verdict? The things you thought would annoy you probably will (like the disappearing headphone jack), but the big camera and battery upgrades are every bit as good as you’d hope.
Oh, and Apple’s new jet black color seems like it’s going to lead to its fair share of criticism — even if everyone is being very nice about it right now.
Check out our roundup of the early iPhone 7 and iPhone 7 Plus reviews.
Up until now, Siri’s remained a tool for accessing services rather than helping us navigate our Apple devices. That changes with macOS Sierra, which lets us use Apple’s helpful AI assistant to locate files using spoken commands.
Here’s how you can use the feature to your advantage if you’re running the new operating system, which is currently in public beta and will be released on September 20.
European Union finance ministers reportedly discussed how to divvy up the windfall from Apple’s 13 billion euros tax bill at a closed-door meeting in Slovakia over the weekend.
Some European governments were reportedly more keen on getting their hands on Apple’s money than others, with Germany’s Wolfgang Schäuble saying, “Of course we’re looking into it.”
The war between Microsoft and Apple may be as synonymous with the 1990s as grunge music, Alicia Silverstone and MTV playing music videos, but it seems that some folks just can’t let go of the past.
That’s based on Microsoft’s latest ad for the Surface Pro 4, which takes aim at the MacBook Air by pointing out that users of Apple’s laptop don’t possess the ability to sketch on screen using a stylus in the way that Surface Pro 4 customers can.
Check it out below.
Over the weekend, Sports Illustrated photographer David E. Klutho shared the first photos taken using Apple’s next-gen iPhone 7 Plus.
Depicting Sunday’s Titans-Vikings football game in all its glory, the snaps take full advantage of the plus-sized handset’s 12–megapixel telephoto lens, wider aperture and more vibrant colors.
The stunning images were even shared on Twitter by Tim Cook, under the punning headline, “Touchdown iPhone!”
With all the game-related goodies we heard about at this week’s iPhone 7 and Apple Watch Series 2 event, we decided to focus on mobile gaming for this week’s “Awesome Apps” installment.
Whether you’re searching for a jaw-droppingly stunning platform game, an excellent RPG card game, or a unique messaging game based on a hugely popular TV series, we think we’ve got what you’re looking for.
Check out our picks below.
Apple has reportedly ramped up both chip and component orders for the Apple Watch Series 2, with monthly shipment orders for August and September both surpassing two million units.
Provided order numbers remain at this level, it could suggest the Apple Watch Series 2 will sell double what Apple’s first-gen Apple Watch managed, with year one sales reported to total 12 million units.
Tim Cook says that Apple designs its new products with the Chinese audience in mind. However, judging by one of the translated slogans for its new iPhone 7, that same localized care and attention doesn’t extend to every aspect of Apple’s business
The proof? One of the slogans for the iPhone 7 is apparently being read by some audiences as “This is penis.”
Hey, at least iPhone 7 Plus owners can feel good about themselves!
iPhone 7, iPhone 7 Plus and Apple Watch Series 2 pre-orders are finally open, and already shipping dates are slipping for some of the hottest items in Apple’s next-gen collection.
As expected, the new black and jet black iPhones are proving to be some of the hardest handsets to get your hands on, with shipping dates slipping to 2-3 weeks and 4-6 weeks, respectively.
Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.
Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”
Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.
And it’s working great!
The new iPhone 7 and iPhone 7 Plus are the first iPhones to receive IP67 dust and waterproofing certification. However, before you start planning all the new underwater activities you plan to do with your new handset, it’s important to know that those claims are advisory only.
In fact, as the small print for iPhone 7 makes perfectly clear, liquid damage is not covered under warranty.
An exploding Samsung Galaxy Note 7 smartphone has reportedly totaled the Jeep Grand Cherokee of a family in St. Petersburg, just days after Samsung issued a worldwide recall for its hottest new smartphone.
Owner Nathan Dornacher said that he and his wife went to a yard sale over Labor Day weekend. While unloading a desk they’d bought for their daughter, Nathan left his new Note 7 to charge in his vehicle.
Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.
Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”
And listening to him talk, it’s hard not to think he’s got a point!
Based on Apple’s usual ways of doing things, the iPhone 7 won’t be in the hands of customers until Friday, September 16, but that doesn’t mean they’re not yet in transit.
In fact, a new report claims that as of Monday this week a total of 371,000 units of next generation iPhones have already been shipped by Foxconn through customs in Henan province, China. These handsets are reportedly on their way to the U.S., UK, Netherlands and Italy.
The Apple Online Store has temporarily gone down in advance of today’s Apple keynote.
When it returns, we’re expecting to see a new iPhone 7 and iPhone 7 Plus, Apple Watch 2, and potentially more — although you won’t be able to order them right away.