Photos are personal, and no one knows this better than Apple, the company behind the acclaimed “Shot on iPhone” ad campaign. With that in mind, macOS Sierra boasts a new “Memories” feature, letting you rediscover favorite and forgotten moments from your library by automatically creating gorgeous slideshows and curated photo collections.
Here’s how to take advantage of this feature when running the latest Mac operating system, which is currently in public beta and will be released this fall.
CNBC’s Jim Cramer has been very bullish about AAPL in the past, but he’s not sounding so sure about the iPhone 7. In fact, on CNBC’s Squawk on the Street show this morning, Cramer said that there was the “least amount of hype” ahead of tomorrow’s Apple event for any iPhone debut he could remember.
“The press ahead of this is like unless you’ve cracked your screen, you’re not going to buy it,” Cramer said, referring to the iPhone 7.
Tim Cook may believe China is Apple’s future biggest market, but that belief is challenged by new data showing the iPhone’s market share in “urban China” continues to decline.
The iPhone fell 4.4 percentage points to 14.3 percent for the three months ending in July, according to the latest figures from Kantar Wordpanel ComTech. Android, by comparison, rose 5.6 percent to a dominating 85 percent during that same time period, representing an all-time high for Google’s mobile OS in China.
The Apple Watch 2 is going to pack a much bigger battery if you believe a new video, which purports to show off the body of Apple’s next-gen smartwatch. Fortunately, the bigger battery is not going to make the device any thicker.
Check it out below.
September 6, 2007: Apple deals with its first iPhone PR crisis, when early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.
In response, Steve Jobs offers affected customers $100 credit which can be used toward the purchase of any Apple store product. “Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes.
Demand for the iPhone 7 is expected to be higher than many people expected, and Apple suppliers are taking on more employees to accommodate.
According to a new report, Foxconn is so desperate to employ new people to work on its production line that’s it been offering bonuses of more than $200 to any employees who can recommend other workers qualified for the job.
JK Scheinberg, the Apple engineer who worked more than 20 years with the company and persuaded Steve Jobs to port the Mac from PowerPC to Intel processors, was reportedly turned down for a Genius Bar job at the Apple store.
Apple is seemingly confident that the iPhone 7, set to make its first appearance this week, will be a big hit.
The evidence? According to a new report, it’s just upped orders for the handset by an impressive 10 percent.
Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.
He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.
Want to find out which apps were gracing our iPhones, iPads and Macs this week? Check our list below.
From a neat Facebook Messenger update to a tremendous new puzzle game, this is the perfect way to spend the remainder of your weekend.
Apple’s still-unnamed “spaceship” campus won’t be completed until the end of this year, but it’s looking less and less like Tim Cook’s beautiful pile of dirt and more like a finished HQ every single day — as drone operator Matthew Roberts’ latest flyover video makes abundantly clear.
Check out the action below:
The Irish government will lodge a formal appeal with the European Commission over the enormous tax bill of 13 billion euros ($14.52 billion) handed out to Apple earlier this week.
Ahead of next week’s iPhone 7 launch, Apple has finally gotten around to activating an official @Apple Twitter account, which has already attracted 130K followers — despite not sending a single tweet yet.
Apple first registered the @Apple Twitter handle back in September 2011, around the time of the iPhone 4s launch, although the account was not live until now.
Through innovations like “Hey Siri” on iOS, and the ability to pin Siri search results to your Mac’s Notification Center, Apple has been working to make its virtual assistant more useful than ever. One more such application is the ability to use Siri to multitask on macOS Sierra.
Here’s how to take advantage of this feature when running the latest Mac operating system, which is currently in public beta and will be released this fall.
Tim Cook says that Apple is among the biggest Irish taxpayers, and claims anti-U.S. bias is “one reason” the company was targeted by the European Commission.
Cook was responding to this week’s news, in which Apple was handed an enormous tax bill of €13 billion ($14.52 billion) after an investigation into its reportedly illegal “sweetheart deal” in Ireland, giving it an unfair advantage over rivals.
Don’t tell Tim Cook, but the perception of Apple is that it’s been lagging behind other tech companies like Google and Facebook when it comes to cutting-edge artificial intelligence research.
Things are unlikely to stay that way for long, however, since Apple is currently in the midst of a massive recruitment drive to hire machine learning experts for a variety of different posts throughout the company.
September 1, 2010: Apple announces its fourth-generation iPod touch, a version of the portable music player which closes the gap between the iPod touch and the iPhone.
Along with being thinner than ever, the fourth-gen iPod touch’s main innovations include a redesigned form factor, Retina display, FaceTime calling via WiFi, HD video recording, and the same A4 chip found in the iPhone at the time.
The shockwaves from yesterday’s massive announcement that Apple must pay 13 billion euros ($14.52 billion) in back taxes in Europe are still rippling — but nowhere are they being felt more keenly than in Ireland.
Although the Irish government wasted no time in saying it planned to appeal the EC decision, a new report notes that internal disagreements on this issue could have the potential to have an enormous impact. Like, tearing-the-government-apart enormous!
The iPhone 7’s not even been officially unveiled yet, and already suppliers are prepping for next year’s tenth-birthday iPhone refresh, according to a new report.
Specifically, an equipment maker called Mirle Automation has reportedly been working on the necessary technology to replicate the 3D curved glass chassis seen on devices like the the Galaxy S7 edge and the new Galaxy Note 7. And it’s paying off.
A new image circulating online, purporting to be insert documentation for the upcoming iPhone 7, appears to confirm that Apple will be bundling Lightning EarPods as part of its next-gen handsets.
Check it out below.
With his open letter defending Apple’s Irish tax strategy, Tim Cook positions his company as a sledgehammer-tossing freedom fighter at battle with Big Brother-style EU bureaucracy.
But unlike Cook’s previous missives on LGBT rights and the importance of privacy, this open letter seems unlikely to be met with near-unanimous support. While railing against the EU’s massive assessment of €13 billion euros in back taxes owed by Apple, Cook ignores the facts of the matter — and seems tone-deaf about painting the world’s biggest company as an underdog.
Tim Cook has written an open letter addressing Apple’s enormous tax bill, arguing that the European Union’s demand for €13 billion ($14.52 billion) in unpaid back taxes will have a “profound and harmful effect” on “investment and job creation in Europe.”
At present, Apple employs close to 6,000 people in Ireland, as well as “sustaining” 1.5 million jobs across Europe — including those at Apple and other manufacturers, developers and suppliers who rely on it.
Apple landing Europe’s biggest tax bill in history may be hot news today, but the tax arrangement behind it dates back 25 years.
In 1991, eleven years after Apple first opened its Ireland office, it came to a favorable arrangement with the Irish government — at a time when Apple’s market share had collapsed, but it was still one of the biggest employers in Ireland.
The verdict’s in on Apple’s European tax investigation, and the company has been handed a massive 13 billion euros ($14.52 billion) bill for unpaid back taxes in the Republic of Ireland.
The order was made by European Union competition officials, who ruled that Apple was taking advantage of illegal state aid that allowed the company to route profits through Ireland.
If you’re looking to unwind this fine Sunday by sampling the latest delectables the App Store has to offer, have no fear: Cult of Mac is here to help.
From smart AI tools to a great strategic shooter, here are the apps we were busy checking out over the past week.