Liveblog: Apple unveils iPhone 7 and Apple Watch 2

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Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

September 7, 2016 12:17 pm PDT Lewis Wallace

For those watching at home, what did you think of Apple’s surprisingly surprising iPhone 7 event? Let us know in the comments below.

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September 7, 2016 12:03 pm PDT Lewis Wallace

For something that was supposed to be a “mehPhone,” the iPhone 7 looks pretty great to me, too. I can’t wait to get one. And wrapping the big show with Sia didn’t sour me on the whole thing, either. Ditto on the Jet Black Plus.

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September 7, 2016 12:02 pm PDT Leander Kahney

The new iPhone 7 looks sweeeeet. Who cares that it looks similar to the previous design? It’s been upgraded in all the right places — camera, battery, screen, CPU. I’ll be camping out to get one: Jet Black Plus, 256GB.

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September 7, 2016 11:59 am PDT Ami Icanberry

Maddie Ziegler appears with Sia!

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September 7, 2016 11:55 am PDT Lewis Wallace

Sia performs her hit “The Greatest” live for the first time, just to prove that music is at the core of Apple’s DNA. With nekkid-looking body-suited dancers!

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September 7, 2016 11:52 am PDT Buster Hein

Oh, nevermind. It’s just Sia.

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September 7, 2016 11:52 am PDT Buster Hein

Taylor Swift?!?!?!?

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September 7, 2016 11:52 am PDT Lewis Wallace

iPhone 7 preorders start Sept. 9, and new models ship a week later on Sept. 16 in 30 countries. iOS 10 lands September 13. AirPods ship late October for $159.

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September 7, 2016 11:50 am PDT Lewis Wallace

iPhone Upgrade Program pricing starts at $32. And the program is expanding to U.K. and China.

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September 7, 2016 11:49 am PDT Lewis Wallace

Carrier pricing starts at $27 per month for iPhone 7 and $32 for iPhone 7 Plus.

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September 7, 2016 11:48 am PDT Lewis Wallace

Pricing — same as iPhone 6s. iPhone 7 starts at $649 and comes in silver, gold, rose gold, black and jet black. With double the storage.

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September 7, 2016 11:47 am PDT Lewis Wallace

Another slick commercial touts all the big improvements in the iPhone 7 and Plus. Honestly, despite knowing many key details in advance, Apple is making a pretty convincing case that I need an iPhone 7 ASAP.

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September 7, 2016 11:43 am PDT Lewis Wallace

Battery life numbers — big boosts across the board! “Longest battery life ever in an iPhone.” iPhone 7 lasts on average two hours more than iPhone 6s, Schiller claims, and an hour more for the Plus models.

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September 7, 2016 11:42 am PDT Lewis Wallace

Taptic Engine and stereo sound lead to more “visceral” gameplay in Oz: Broken Kingdom, coming to iPhone 7. Scarecrows are scary.

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September 7, 2016 11:40 am PDT Killian Bell

We’re now going to see a demo of iPhone 7 gaming with a new title called Broken Kingdom. It’s an RPG game that looks amazing.

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September 7, 2016 11:38 am PDT Killian Bell

It will enable apps and titles that simply weren’t possible before, according to Schiller. “Console-level gaming on an iPhone.”

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September 7, 2016 11:38 am PDT Killian Bell

A10 Fusion is the most powerful chip ever built for a smartphone, Apple says.

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September 7, 2016 11:37 am PDT Killian Bell

Two of the cores in that chip are high-performance cores. The other two are high-efficiency cores that help deliver better battery life. There’s also a new graphics processor that’s 50% faster than the GPU in the A9.

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September 7, 2016 11:37 am PDT Lewis Wallace

Look at that ramp-up of iPhone performance. Schiller’s “it is a rocket ship” quote about A10 Fusion seems pretty apt.

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September 7, 2016 11:36 am PDT Killian Bell

Yes, it’s the new A10, officially called A10 Fusion. It’s a 64-bit quad-core processor that is 40 percent faster than the A9 in iPhone 6s.

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September 7, 2016 11:36 am PDT Lewis Wallace

Skipped 9 >>> Apple Pay is coming to Japan (we already knew this). It’s all part of the big expansion — Schiller calls “it is a huge hit” and says iOS 10 makes it even easier.

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September 7, 2016 11:35 am PDT Killian Bell

Feature number 10 is performance.

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September 7, 2016 11:34 am PDT Killian Bell

There’s also BeatsX, and “affordable” and “light” alternative to regular Beats.

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September 7, 2016 11:33 am PDT Killian Bell

Beats is also planning new headphones will Apple’s new W1 chip, including the new Solo3 Wireless and PowerBeats3 Wireless.

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September 7, 2016 11:31 am PDT Buster Hein

I’m going to lose those so easily.

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September 7, 2016 11:31 am PDT Buster Hein

Those stems look so weird. But the charging case is pretty sexy.

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September 7, 2016 11:31 am PDT Killian Bell

But will we see wireless charging today?

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September 7, 2016 11:30 am PDT Killian Bell

They’re just the beginning of a “truly wireless” future Apple is working towards, Jony Ive says.

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September 7, 2016 11:30 am PDT Killian Bell

Sensors detect when the AirPods are in your ear and only play when they’re in use. A double-tap activates Siri, and you can listen for five hours on a single charge. The charging case adds up to 24 hours.

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September 7, 2016 11:29 am PDT Killian Bell

Feature number 8 is AirPods. They’re basically EarPods that connect wirelessly to your iPhone using Apple’s new W1 chip, which delivers a consistent connection and excellent audio.

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September 7, 2016 11:27 am PDT Killian Bell

It’s also about freeing up space for new technologies.

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September 7, 2016 11:26 am PDT Killian Bell

Schiller is now explaining why Apple is moving away from the headphone jack. It’s all about courage, he says. The courage to move on and move to a better standard.

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September 7, 2016 11:26 am PDT Killian Bell

All of the EarPods bundled with iPhone 7 and iPhone 7 Plus will have Lightning connectors. Apple will also include a Lightning adapter (free) that will let you connect your favorite headphones with standard 3.5mm jacks.

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September 7, 2016 11:25 am PDT Killian Bell

Schiller is trying to convince us that we don’t need a headphone jack anymore.

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September 7, 2016 11:24 am PDT Killian Bell

Feature number 7 is EarPods. Without a headphone jack, they now connect via Lightning.

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September 7, 2016 11:24 am PDT Killian Bell

Feature number 6 is audio. iPhone 7 and iPhone 7 Plus boast stereo speakers — one at the bottom and one at the top of the device. They’re twice as loud as iPhone 6s.

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September 7, 2016 11:21 am PDT Luke Dormehl

Ian Spalter, head of design at Instagram is here to talk iPhone 7’s camera.

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September 7, 2016 11:20 am PDT Killian Bell

As you would expect, iPhone 7 and iPhone 7 Plus also boast 3D Touch.

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September 7, 2016 11:20 am PDT Killian Bell

Apple still calls the Retina HD display the best display on any smartphone. It’s now 25 percent brighter, has a wide color gamut, and boasts automatic color management.

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September 7, 2016 11:19 am PDT Killian Bell

Feature number 5 is the Retina HD display.

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September 7, 2016 11:18 am PDT Luke Dormehl

Apple’s going deep learning crazy! Although it’s only going to be available as a software update later this year.

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September 7, 2016 11:17 am PDT Luke Dormehl

Machine learning creates a depth map for photos. That can heighten the depth effect of the pictures so you can see real-time deep depth preview through software.

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September 7, 2016 11:16 am PDT Killian Bell

Schiller is now demonstrating iPhone 7 Plus’ shallow depth of field. It’s incredibly impressive.

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September 7, 2016 11:14 am PDT Killian Bell

Digital zoom now goes up to 10x, and thanks to that telephoto lens, picture quality won’t take as much of a hit.

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September 7, 2016 11:14 am PDT Luke Dormehl

Up to 10x zoom.

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September 7, 2016 11:14 am PDT Luke Dormehl

You can easily switch between both in the UI. That’s pretty amazing.

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September 7, 2016 11:14 am PDT Killian Bell

Instead of digital zoom, which reduces picture quality, iPhone 7 Plus offers 2x optical zoom.

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September 7, 2016 11:13 am PDT Killian Bell

Why? That telephoto lens allows for zoom that you don’t normally get from a smartphone.

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September 7, 2016 11:13 am PDT Luke Dormehl

Dual-lens setup is impressive. One lens has the wide-angle lens, while the other is telephoto.

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September 7, 2016 11:13 am PDT Killian Bell

iPhone 7 Plus has TWO cameras — both of which are 12-megapixel sensors. One’s exactly the same as the sensor in iPhone 7; the other is a telephoto lens.

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September 7, 2016 11:12 am PDT Killian Bell

Wait for it…

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September 7, 2016 11:12 am PDT Killian Bell

The iPhone 7 Plus’ camera is even better!

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September 7, 2016 11:11 am PDT Killian Bell

Apple has made huge improvements to its FaceTime camera for the iPhone 7. It’s now a 7-megapixel sensor with image stabilization, and wide color capture.

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September 7, 2016 11:11 am PDT Luke Dormehl

7MP Facetime HD camera.

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September 7, 2016 11:11 am PDT Killian Bell

iOS 10 also allows us to capture RAW image files on iPhone 7 and iPhone 7 Plus.

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September 7, 2016 11:10 am PDT Killian Bell

Low-light performance is also greatly improved. Live Photos are also better, with image stabilization, the ability to crop and apply filters, and more.

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September 7, 2016 11:09 am PDT Killian Bell

Apple is now showing us some untouched images taken with the iPhone 7. They’re stunning.

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September 7, 2016 11:09 am PDT Killian Bell

That new processor performs 100 billion operations every time you take a picture, Apple says, and it does it in just 25 milliseconds.

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September 7, 2016 11:08 am PDT Killian Bell

iPhone 7 also boasts Apple’s new image signal processor, which promises better photos by automatically adjusting things like exposure, white balance, noise reduction, and more.

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September 7, 2016 11:07 am PDT Killian Bell

Apple has also added an additional two LEDs (four in total) to the True Tone flash. It also boasts a flicker sensor that measures the flicker of light in the room.

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September 7, 2016 11:07 am PDT Killian Bell

iPhone 7’s new iSight camera is a “huge advancement,” Schiller says. It has optical image stabilization in both models, a wider f/1.8 aperture that captures more light, a six-element lens, and a new 12-megapixel sensor.

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September 7, 2016 11:06 am PDT Luke Dormehl

Optical image stabilizer is now in the 4.7-inch iPhone too.

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September 7, 2016 11:06 am PDT Killian Bell

Feature number 4 is the iPhone 7’s camera.

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September 7, 2016 11:05 am PDT Killian Bell

iPhone 7 is IP67 certified — just like the latest smartphones from Samsung. That means you can take it up to 5 feet of water for up to 30 minutes, and it’s going to survive.

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September 7, 2016 11:05 am PDT Killian Bell

Finally!

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September 7, 2016 11:05 am PDT Luke Dormehl

Home button taptic engine open to devs.

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September 7, 2016 11:05 am PDT Killian Bell

Feature number 3 is water- and dust-resistance.

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September 7, 2016 11:04 am PDT Killian Bell

The home button doesn’t move; clicks are simulated by the Taptic Engine — the same engine that provides feedback for 3D Touch.

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September 7, 2016 11:04 am PDT Killian Bell

The iPhone 7’s home button is more responsive and more reliable, Schiller says. Just as the rumors promised, it’s touch-sensitive.

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September 7, 2016 11:03 am PDT Luke Dormehl

Home button has undergone a rethink.

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September 7, 2016 11:03 am PDT Killian Bell

Feature number 2 is the new home button!

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September 7, 2016 11:03 am PDT Killian Bell

There’s also a “Black” model, which is like the Jet Black model without the shine. iPhone 7 also comes in gold, silver, and rose gold.

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September 7, 2016 11:03 am PDT Luke Dormehl

Second new black option called, apparently, “black.” Wonder how many marketing execs that naming process took.

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September 7, 2016 11:02 am PDT Killian Bell

Number 1 is design, Schiller says. It starts with the new “Jet Black” finish, which provides a seamless surface between the glass and aluminum unibody.

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September 7, 2016 11:02 am PDT Killian Bell

“This is the best iPhone we have ever made,” Schiller reminds us. Here are ten major features…

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September 7, 2016 11:01 am PDT Killian Bell

Phil Schiller is now up to tell us more.

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September 7, 2016 11:01 am PDT Killian Bell

“We are so excited about iPhone 7,” Tim says. “It makes all the things you do everyday so much better.”

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September 7, 2016 11:01 am PDT Luke Dormehl

Only Apple could make an anodization process with a capillary effect for maximum saturation seem this sexy.

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September 7, 2016 11:00 am PDT Killian Bell

It has a “pristine, mirror-like surface,” Jony Ive says. I’m not sure how it will cope with scratches.

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September 7, 2016 11:00 am PDT Killian Bell

Dual-lens camera on the larger model, redesigned antenna bands, and a new manufacturing process that lets Apple achieve that high-gloss black finish.

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September 7, 2016 10:59 am PDT Luke Dormehl

Well, Jony’s disembodied voice on a snazzy video.

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September 7, 2016 10:59 am PDT Killian Bell

It looks just like all the leaks.

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September 7, 2016 10:59 am PDT Luke Dormehl

Dual-lens. It does look pretty gorgeous. And here’s Jony Ive to talk about it.

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September 7, 2016 10:59 am PDT Killian Bell

But it is shiny now.

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September 7, 2016 10:58 am PDT Killian Bell

“It has a gorgeous new design,” which actually looks just like last year’s.

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September 7, 2016 10:58 am PDT Killian Bell

“It’s the best iPhone that we have ever created,” Tim says.

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September 7, 2016 10:58 am PDT Killian Bell

It’s shiny.

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September 7, 2016 10:58 am PDT Killian Bell

iPhone 7

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September 7, 2016 10:58 am PDT Killian Bell

Now for the exciting stuff…

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September 7, 2016 10:57 am PDT Killian Bell

Cook is now reminding us about the improvements coming to Messages, like bubble effects, stickers, and third-party app integration.

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September 7, 2016 10:57 am PDT Killian Bell

Over 100 products are coming to market this year with HomeKit support.

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September 7, 2016 10:56 am PDT Killian Bell

Home makes it “unbelievable easy” to manage home automation devices, Cook says, including garage doors, blinds and shutter, lights, and more.

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September 7, 2016 10:56 am PDT Luke Dormehl

Talking through iOS 10 features.

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September 7, 2016 10:56 am PDT Killian Bell

Tim is now talking iOS 10, which he says is Apple’s biggest iOS upgrade yet, with redesigned Maps and Music apps, the Messages App Store, and the new Home app.

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September 7, 2016 10:55 am PDT Luke Dormehl

Given that Apple and Amazon have both already spoiled this, it should be a bit less surprising but still awesome. Cook says iPhone now sold more than 1 billion units. We knew that already, but still a crazy statistic.

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September 7, 2016 10:54 am PDT Luke Dormehl

Next up… iPhone.

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September 7, 2016 10:53 am PDT Luke Dormehl

And back to Tim.

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September 7, 2016 10:53 am PDT Luke Dormehl

Original Apple Watch will get a processor upgrade to become Series 1 – $269

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September 7, 2016 10:53 am PDT Buster Hein

Series 2 will cost $369.
Apple Watch Nike+ will cost $369.

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September 7, 2016 10:51 am PDT Luke Dormehl

Best of all, the Apple Watch Series 2 (or the Nike edition at least) nags you to go for a run.

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September 7, 2016 10:51 am PDT Buster Hein

So Apple basically did everything we suggested in our feature on how to fix Apple Watch.

How to fix the Watch Sport in version 2 (Hint: GPS and Nike integration)

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September 7, 2016 10:48 am PDT Buster Hein

Apple Watch 1 was a really crappy running watch. But the Series 2 was built with runners in mind more than anything and it looks like they’ve delivered.

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September 7, 2016 10:47 am PDT Luke Dormehl

Apple Watch Nike+ is a thing. It’s a watch designed with runners in mind.

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September 7, 2016 10:46 am PDT Buster Hein

Uggggh… So I kind of want a Series 2 now. It looks pretty nice.

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September 7, 2016 10:45 am PDT Buster Hein

Apple made an all new ceramic material for Series 2. It’s white and lovely. It’s 4x harder than stainless steel too.

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September 7, 2016 10:45 am PDT Luke Dormehl

New ceramic Apple Watch. 4x harder than stainless steel. A bit like a return to the white plastic iPod in appearance. But much higher quality.

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September 7, 2016 10:43 am PDT Buster Hein

42 minutes into the Apple keynote and the lady count has finally hit 1.

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September 7, 2016 10:42 am PDT Buster Hein

Series 2 is super fast at picking up a GPS signal, which is a problem I’ve dealt with a lot on other watches.

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September 7, 2016 10:42 am PDT Luke Dormehl

GPS will be open to third-party devs as well.

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September 7, 2016 10:41 am PDT Luke Dormehl

Built-in GPS confirmed.

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September 7, 2016 10:41 am PDT Buster Hein

So many Nits

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September 7, 2016 10:40 am PDT Luke Dormehl

Display is 2x brighter, as well. Brightest display Apple has ever shipped on a product.

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September 7, 2016 10:40 am PDT Luke Dormehl

New GPU has 2x the graphics performance of Apple Watch gen 1.

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September 7, 2016 10:39 am PDT Lewis Wallace

Oh, did I say “amazing”? I meant “crazy.”

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September 7, 2016 10:38 am PDT Luke Dormehl

For anyone interested, Apple’s patent for the water-ejecting Watch speaker is here: http://www.cultofmac.com/397072/apple-has-a-crazy-invention-for-self-drying-iphones/

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September 7, 2016 10:38 am PDT Lewis Wallace

Who says Apple doesn’t innovate? A self-purging waterproof speaker is pretty amazing.

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September 7, 2016 10:38 am PDT Buster Hein

Did they test this thing on cliff jumping? Because that’s how i lost mine three times :(

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September 7, 2016 10:37 am PDT Luke Dormehl

Redesigned speaker that ejects water.

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September 7, 2016 10:37 am PDT Buster Hein

“It has been completely engineered,” says William. “Apple Watch Series 2 is swimproof. You can wear it whether you’re swimming, surfing, or just doing that occasional canonball.”

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September 7, 2016 10:37 am PDT Luke Dormehl

Water resistant to 50 meters.

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September 7, 2016 10:36 am PDT Luke Dormehl

The first Apple Watch was “splash proof.” This one is “swim proof.”

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September 7, 2016 10:36 am PDT Buster Hein

Apple Watch Series 2 is the official name.

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September 7, 2016 10:35 am PDT Buster Hein

New Apple Watch 2 video on now. Its got a lot of water and sweat in the ad.

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September 7, 2016 10:35 am PDT Buster Hein

Pokemon Go will make Apple Watch a hot item among teens this Christmas.

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September 7, 2016 10:34 am PDT Luke Dormehl

We haven’t even had new hardware yet, and already this event feels like it’s over-performing in terms of expectations.

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September 7, 2016 10:34 am PDT Buster Hein

You can hit pokestops, hatch eggs, and get notifications when you find a pokemon. It will be shipping before the end of the year.

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September 7, 2016 10:33 am PDT Luke Dormehl

The interface looks surprisingly awesome on Apple Watch.

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September 7, 2016 10:32 am PDT Buster Hein

Dude demoing Pokemon Go on Apple Watch is totally cheating by just swinging his arms around like a maniac.

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September 7, 2016 10:32 am PDT Buster Hein

Is this an Apple event or a Nintendo event?

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September 7, 2016 10:30 am PDT Luke Dormehl

Pokemon Go has already been downloaded 500 million times, while trainers have walked 4.6 billion km. That’s astonishing!

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September 7, 2016 10:30 am PDT Luke Dormehl

This keynote has been a gamer’s dream.

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September 7, 2016 10:29 am PDT Luke Dormehl

Pokemon Go is coming to Apple Watch!

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September 7, 2016 10:29 am PDT Buster Hein

Apple Watch now comes with an app that reminds you to Breathe. In case you forget how.

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September 7, 2016 10:27 am PDT Buster Hein

Scribbling notes is cool too. Way better than typing or scrolling through automated replies.

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September 7, 2016 10:27 am PDT Buster Hein

The new Dock on watchOS 3 is seriously the best new feature. It completely changes how you use apps on the watch.

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September 7, 2016 10:26 am PDT Buster Hein

Thank god, Jeff Williams is coming on stage to introduce Apple Watch 2 and not David Lynch.

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September 7, 2016 10:26 am PDT Luke Dormehl

Jeff Williams, Cook’s possible successor, is coming to talk about Apple Watch 2.

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September 7, 2016 10:26 am PDT Buster Hein

Everybody loves Apple Watch, says Tim Cook and JD Power’s smartwatch study.

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September 7, 2016 10:25 am PDT Buster Hein

Top selling smartwatch in the world.

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September 7, 2016 10:25 am PDT Luke Dormehl

Second only to Rolex in sales revenue for watches worldwide.

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September 7, 2016 10:25 am PDT Buster Hein

Apple Watch: the best way to get notifications because we all need more notifications.

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September 7, 2016 10:24 am PDT Luke Dormehl

Will we get some numbers?

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September 7, 2016 10:24 am PDT Luke Dormehl

Onto Apple Watch.

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September 7, 2016 10:22 am PDT Buster Hein

Oh, BTW. Apple already tweeted details of the iPhone 7 and iPhone 7 Plus and they look super sexy. Pre-orders open today. Launch is set for September 16th.

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September 7, 2016 10:22 am PDT Luke Dormehl

Real-time collaboration on iWork apps. That’s pretty cool. Even if “beautiful” spreadsheets, aren’t quite as cool as Shigeru Miyamoto.

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September 7, 2016 10:21 am PDT Buster Hein

Real Time Collaboration is coming to iWork, making Apple’s productivity suite a better challenger to Office.

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September 7, 2016 10:20 am PDT Buster Hein

Everyone Can Code looks pretty cool. It seems like its more advanced than Swift Playgrounds

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September 7, 2016 10:19 am PDT Luke Dormehl

Apple has created a program called Everyone Can Code, to teach kids to code.

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September 7, 2016 10:18 am PDT Luke Dormehl

Apple donating iPads to more than 55,000 students.

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September 7, 2016 10:16 am PDT Luke Dormehl

Now onto education…

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September 7, 2016 10:16 am PDT Killian Bell

Do we even care about anything else now?

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September 7, 2016 10:16 am PDT Luke Dormehl

There are also Super Mario stickers coming for iMessage on iOS 10.

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September 7, 2016 10:15 am PDT Killian Bell

Super Mario Run will NOT have in-app purchases. You’ll pay one price for the full game. Nintendo hasn’t confirmed what that will be yet, but we’ll find out when the game hits the App Store in the holidays.

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September 7, 2016 10:15 am PDT Luke Dormehl

Holidays 2016 for Super Mario Run!

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September 7, 2016 10:14 am PDT Killian Bell

Super Mario Run has the same incredible visuals you’re used to seeing in Super Mario games. It’s gorgeous. You’ll also get the same great music and sound effects.

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September 7, 2016 10:13 am PDT Killian Bell

You choose an opponent in the battle list and try to beat their highest score.

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September 7, 2016 10:13 am PDT Luke Dormehl

Man, this is awesome!

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September 7, 2016 10:13 am PDT Killian Bell

There’s also a brand new way to play in a battle mode called Toad Rally.

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September 7, 2016 10:12 am PDT Killian Bell

This is the first Mario game you can play one-handed, Nintendo says.

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September 7, 2016 10:12 am PDT Killian Bell

In later levels you’ll have to change his direction and stomp to defeat enemies. The objective in each level is to collect as many coins as possible.

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September 7, 2016 10:12 am PDT Killian Bell

In Super Mario Run, Mario runs automatically, and you tap the screen to make him jump.

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September 7, 2016 10:11 am PDT Killian Bell

Nintendo wants as many people as possible around the world to enjoy Mario, so they’re bringing him to iOS with a new game called Super Mario Run.

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September 7, 2016 10:10 am PDT Luke Dormehl

That’s awesome news! “Welcome Mario!” And unlike Pokemon, Tim Cook can pronounce its name.

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September 7, 2016 10:10 am PDT Killian Bell

OMG I can’t breathe

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September 7, 2016 10:09 am PDT Killian Bell

Nintendo is up to talk about it

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September 7, 2016 10:09 am PDT Killian Bell

Super Mario is coming to the App Store!

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September 7, 2016 10:09 am PDT Killian Bell

SUPER MARIO!!!!!!!!

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September 7, 2016 10:09 am PDT Killian Bell

But there’s someone missing, Cook says…

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September 7, 2016 10:09 am PDT Killian Bell

There are over 500,000 games in the App Store, making it the biggest and most popular category.

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September 7, 2016 10:09 am PDT Killian Bell

iOS devices are now the world’s most popular gaming devices, Cook says.

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September 7, 2016 10:08 am PDT Killian Bell

In the most recent quarter, the App Store generated twice as much revenue as Apple’s closest competitor.

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September 7, 2016 10:08 am PDT Killian Bell

In the last two months, App Store downloads have grown 106% year-on-year.

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September 7, 2016 10:08 am PDT Killian Bell

Over 140 billion apps have now been downloaded from the App Store since 2008.

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September 7, 2016 10:07 am PDT Luke Dormehl

Moving onto the App Store now. 140 billion have now been downloaded. Spectacular numbers!

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September 7, 2016 10:06 am PDT Buster Hein

Tim’s bragging about Apple Music’s wealth of exclusives.

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September 7, 2016 10:05 am PDT Luke Dormehl

17 million subscribers for Apple Music, the “premier destination for new artists.”

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September 7, 2016 10:05 am PDT Luke Dormehl

Cook launching into Apple Music updates.

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September 7, 2016 10:05 am PDT Buster Hein

Tim Cook is onstage and immediately dove into Apple Music. Carpool Karaoke is coming to Apple Music this year. Tim promises no one will sing as badly as he does.

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September 7, 2016 10:03 am PDT Luke Dormehl

“Sweet home Alabama” as sung by Cook. This is surreal.

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September 7, 2016 10:03 am PDT Buster Hein

This is definitely the funniest Apple keynote intro ever. Pharrell just hopped in the car.

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September 7, 2016 10:02 am PDT Buster Hein

Tim Cook’s singing face could use some work.

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September 7, 2016 10:02 am PDT Luke Dormehl

James Corden joking about leaks on the internet. This wouldn’t have happened under Steve Jobs.

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September 7, 2016 10:01 am PDT Lewis Wallace

OMG it’s an Apple Car.

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September 7, 2016 10:01 am PDT Buster Hein

Opening up with a scene of James Corden and Tim Cook driving around. I feel some karaoke coming up

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September 7, 2016 10:01 am PDT Luke Dormehl

Music’s over… the event’s about to begin.

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September 7, 2016 10:01 am PDT Buster Hein

It’s starting…

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September 7, 2016 9:59 am PDT Buster Hein

I know Apple has its own radio station now, but they could atleast make it play good music instead of whatever the hell this is.

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September 7, 2016 9:53 am PDT Buster Hein

The livestream video on Safari is live. Come get some.

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September 7, 2016 9:47 am PDT Buster Hein

What is Michael Johnson doing at the Apple keynote?

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September 7, 2016 9:42 am PDT Buster Hein

Amazon just accidentally spoiled Apple’s big iPhone 7 reveal

Amazon just spoiled Apple’s iPhone 7 reveal

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September 7, 2016 9:34 am PDT Buster Hein

First look at the stage now that press are being let in.

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September 7, 2016 9:30 am PDT Buster Hein

30 minutes left. The media is still waiting in the holding pen, but Tim and Eddy are outside getting hyped AF.

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September 7, 2016 9:09 am PDT Buster Hein

The press badges this year are a dark shiny (piano) black. Just like the new iPhone 7 color that has been rumored…

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September 7, 2016 9:03 am PDT Buster Hein

Less than one hour to go! You can tune into the event on Apple TV or Safari on your Mac, iPhone, or iPad.

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September 7, 2016 8:54 am PDT Buster Hein

Intel’s CEO is at the event. His company is rumored to have made the new super-fast LTE modem Apple will use in the iPhone 7. And they want to make processors for the next iPhone.

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September 7, 2016 8:51 am PDT Buster Hein

Apple has the cutest bomb-sniffing dog as part of its crew at the event.

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September 7, 2016 8:49 am PDT Buster Hein

The Press is finally being let into the building.

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September 7, 2016 8:00 am PDT Buster Hein

The CEO of Shutterstock says iPhone 7’s dual-lens camera is going to be a huge deal for photography.

http://bit.ly/2c7g8KW

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September 7, 2016 7:39 am PDT Buster Hein

Tim Cook has been up since 3AM pacing with worry about what the fanboy mobs are going to do to him when he kills the headphone jack.

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September 7, 2016 7:36 am PDT Buster Hein

Twitter user @The_malignant has been dishing out the iPhone 7 scoops the last few weeks and he may have just scored his biggest leak yet. The first press image of the iPhone 7:

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September 7, 2016 7:33 am PDT Buster Hein

Alan Cumming is not happy about losing another hole

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September 7, 2016 7:32 am PDT Buster Hein

We’ll be kicking off the blog party about an hour before the main event begins. Until then, you can countdown each second with this Apple Timer

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