April 25, 1990: Steve Jobs shuts down Pixar’s hardware division (yes, it used to have one!), ending production of the pricey Pixar Image Computer immediately.
Jobs sells the company’s hardware unit to Fremont, California-based imaging company Vicom Systems for a paltry $2 million.
April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.
Apple CEO Tim Cook describes the smartwatch as the “next chapter in Apple history.” Behind the scenes, however, the first Apple Watch launch is a moment long in the making.
April 23, 2009: Less than a year after opening its virtual doors, the App Store reaches 1 billion downloads.
Peer-to-peer file sharing app Bump becomes the 1 billionth app to be downloaded. As a result of his purchase, 13-year-old Connor Mulcahey of Weston, Connecticut, wins a “1 Billion App Countdown” promotion.
He takes home an assortment of Apple products valued at more than $13,000, including a $10,000 iTunes gift card, a 32GB iPod touch, an Apple Time Capsule wireless router and a 17-inch MacBook Pro.
April 22, 2013: The world gets its first Apple car. Well, kind of. In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple.
This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.
April 21, 1995: Rumors swirl that Japanese camera company Canon might take over Apple in either a partial or complete acquisition.
Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.
April 20, 2010: A day after the most high-profile iPhone leak in history, tech news site Gizmodo dissects a prototype iPhone 4, then publishes the teardown — showing the world exactly what’s inside the soon-to-be-released device.
The iPhone 4 prototype, accidentally left in a bar by 27-year-old Apple software engineer Gray Powell, quickly becomes the biggest story in the tech world. And that’s where the trouble begins.
April 19, 1994: Gaston Bastiaens, the executive in charge of Apple’s revolutionary new Newton MessagePad product line, parts ways with the company.
“We can’t say whether he fell or was pushed,” says an Apple spokesman. Reports suggest that the departing Bastiaens, general manager of Apple’s personal interactive electronics division, is leaving due to his failure to make the Newton a financial success.
April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.
Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. Attempting to climb back into the black after reporting its largest quarterly loss ever, Apple is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.
April 17, 1977: The Apple II launch at the West Coast Computer Faire positions Apple at the forefront of the looming personal computer revolution.
The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.
Fueled by some marketing savvy from Apple co-founder Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.
April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.
“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”
April 15, 1981: Apple CEO Mike Markkula defends the struggling Apple III computer with a surprisingly straightforward admission. The comment comes even as the company pushes an unorthodox “fix” for the Apple III motherboard, which tends to overheat due to a questionable design.
“It would be dishonest for me to sit here and say that it’s perfect,” Markkula tells The Wall Street Journal, after critics blast the new computer for its overheating motherboard. Apple’s official solution to the problem? Ask users to drop their Apple III from a height of 6 inches to reseat the chips.
April 14, 1986: The “low-cost” Macintosh 512Ke brings hardware upgrades — and a bit of confusion — to the low end of the Mac lineup.
The Mac 512Ke is an “enhanced” (hence the “e”) model of the Mac 512K. The upgrade addresses complaints that the original Mac lacked enough memory. The 512Ke adds a double-density 800KB floppy drive and a 128KB ROM to the Mac 512K formula.
April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.
The Chinese-language report claims Quanta will build a 15-inch touchscreen tablet PC with detachable keyboard. Apple will supposedly ship the device in the first quarter of 2006. Things don’t turn out quite like that, but the rumor offers the first hint about Apple’s secret iPad project.
April 12, 1976: Apple’s third co-founder, a former Atari colleague of Steve Wozniak’s named Ron Wayne, cashes in his Apple shares for just $800.
Wayne, who owns a 10% stake in the company, throws in the towel after worrying that he doesn’t have the time or energy to properly invest in Apple. He later receives an extra $1,500 check to seal the deal. When he cashes it, he loses out on an investment that could have been worth billions.
“I was 40 and these kids were in their 20s,” Wayne told Cult of Mac decades later, referring to Wozniak and Steve Jobs. “They were whirlwinds — it was like having a tiger by the tail. If I had stayed with Apple I probably would have wound up the richest man in the cemetery.”
April 11, 1976: Apple releases its first computer, the Apple-1.
Designed and hand-built by Steve Wozniak, the computers are sold wholesale by “Steven” Jobs. To finance their manufacturing, Wozniak sells his HP-65 calculator for $500, while Jobs sells his Volkswagen van.
April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.
Sculley’s threat triggers a series of events that ultimately will result in Jobs’ exit. The marathon board meeting — which continues for several hours the next day — leads to Jobs losing his operating role within the company. However, the Apple board allows him to stay on as chairman. Things won’t exactly play out like that.
April 9, 2007: Apple sells its 100 millionth iPod. Coming just five-and-a-half years after the portable music player went on sale, the landmark event confirms the iPod as Apple’s most popular product of all time.
Until the iPhone arrives a couple months later, that is!
April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.
Despite a total lack of experience selling tech products, Sculley is lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
April 7, 1997: Apple’s System 7 operating system receives its last update with the shipment of Mac OS 7.6.1.
The update brings a few bug fixes and support for Apple’s new PCI Power Macs and the PowerBook 3400. Most importantly, it marks the end of the System 7 era, which dawned way back in 1991.
April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.
After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He will run Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad.
During Sculley’s decade at the helm, Apple will sell more personal computers than any other company. But most people still remember him for his role in kicking Apple co-founder Steve Jobs out of Cupertino.
April 5, 2006: Apple introduces the public beta of Boot Camp, software that allows users with an Intel-based Mac to run Windows XP on their machines.
Boot Camp will officially arrive in Mac OS X Leopard, which debuts at Apple’s Worldwide Developers Conference a few months later.
April 4, 1975: Microsoft is founded by childhood friends Bill Gates and Paul Allen. The software company destined to become a tech behemoth — and a major Apple frenemy.
A few years later, Microsoft will break through to the mainstream with Excel and Word, becoming a key developer of Macintosh software. Then comes the Windows operating system, looking suspiciously Apple-like. After Windows arrives, Microsoft and Apple will embark upon a long-running feud.
April 2, 1980: Microsoft releases its first hardware product, the Z-80 SoftCard. A microprocessor card that plugs into the Apple II, it allows the computer to run programs designed for the CP/M operating system, a popular OS for business software.
Arriving several years before the first version of Windows, the Z-80 SoftCard quickly becomes a big hit for Microsoft.
April 1, 1976: The Apple Computer Company is founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The trio sets out to sell the $666 Apple-1 computer.
Apple will not officially become a corporation until January 3 the following year. By that time, Wayne is no longer a part of the business.
March 31, 2010: The world gets its first sense of how Apple’s tablet measures up, as the first iPad reviews hit the internet.
The consensus? That there’s no Flash, no USB, no multitasking — but Apple’s tablet offers an exciting new computing experience all the same. As USA Today writes, “The first iPad is a winner.”