Luke Dormehl - page 10

June 8, 2009: Apple introduces OS X Snow Leopard, a version of its Mac operating system that ranks among the company’s finest desktop updates.

Showcased at Apple’s Worldwide Developers Conference in San Francisco, Snow Leopard doesn’t seem as flashy as some other Mac operating system upgrades. In fact, Apple famously includes a slide in its WWDC presentation touting “0 new features.” However, OS X Snow Leopard more than delivers on Apple’s core values, paving a path to a bright future for the Mac.

June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.

The 180c’s big improvement over the grayscale PowerBook 180, which launched the previous October, is its active-matrix, 256-color screen. Such a screen is something of a novelty for laptops in the early 1990s.

June 6, 2005: Steve Jobs reveals that Apple will switch the Mac from PowerPC processors to Intel.

Speaking at Apple’s Worldwide Developers Conference, Jobs’ revelation reminds the tech world that he is a leader who can get things done. Given Intel’s focus on mobile computing, the move also offers a hint at what Apple’s CEO has planned for the second half of his reign.

June 5, 1977: The first Apple II, the personal computer that will put Cupertino on the map, goes on sale.

Previously shown off to a few thousand rabid fans at the West Coast Computer Faire, the Apple II’s arrival means the masses can finally get their hands on the breakthrough machine.  A base unit costs $1,298 — the equivalent of nearly $6,900 today.

June 4, 1997: Mac clone-maker Power Computing hits its high point as the company’s top exec reaches an agreement with Apple concerning the forthcoming Mac OS 8.

The deal allows the company to start making moves toward an IPO as the fastest-growing PC company of the decade. Things don’t turn out well, though.

June 3, 2011: iOS overtakes Research in Motion’s BlackBerry operating system for the first time, with Apple’s mobile operating system inching past BlackBerry OS.

While Android remains comfortably in the lead in terms of market share, the news marks the beginning of the end for BlackBerry as a smartphone powerhouse.

June 2, 2014: Apple shows off Mac OS X 10.10 Yosemite for the first time at its Worldwide Developers Conference in San Francisco. Following the Jony Ive-redesigned iOS 7, Yosemite boasts an aesthetic change that brings Apple’s desktop computers closer than ever to the look of the company’s mobile software.

Named after Yosemite National Park, the update follows the previous year’s Mavericks as the second Mac operating system named after a California landmark.

June 1, 1978: Apple launches the Disk II floppy drive, one of the company’s most important peripherals ever.

The best floppy drive available at the time, Disk II solves the Apple II computer’s most glaring weakness — a lack of storage. It also helps establish Apple’s flair for handsome profit margins.

May 31, 2013: The Chicago Sun-Times fires all 28 of its photographers, with the goal of training its staff to shoot photos using iPhones instead. Pulitzer Prize winner John H. White is among those who lose their jobs.

The move is significant not just because of what it says about the declining newspaper industry. It also spotlights the iPhone’s growing acceptance as a professional camera.

May 30, 2013: Apple marks the sale of the 100 millionth iPod touch by launching a new, stripped-down model with a budget price of $229.

The 16GB music player lacks some features of its high-end siblings. However, the smaller price tag makes it appealing to new customers.

May 29, 1992: Apple demonstrates its Newton MessagePad for the first time, showing how the upcoming PDA can be used to order a pizza and pull off other time-saving tricks.

Hailed by Apple CEO John Sculley as “nothing less than a revolution,” the Newton is Apple’s first major new product since the original Macintosh shipped eight years earlier. During the first Newton demo at the Consumer Electronics Show in Chicago, Apple shows how people can customize a pizza by moving topping icons on a symbolic pie. Then they can fax the order straight from the device.

May 28, 2010: Customers across Europe and Asia queue up to buy the iPad when the international launch date for Apple’s original tablet finally arrives.

The reason for the gap between the iPad’s U.S. launch in early April and its international debut more than a month later? Unexpectedly large demand for the groundbreaking device.

May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad. In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple.

From his perspective, it confirms that the company he co-founded has lost its revolutionary spirit.

May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.

The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows 95.

May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner for assembling iPhones.

After reports of a ninth death at a Foxconn factory, Apple says it is “independently evaluating” Foxconn’s response. Cupertino vows to take a long, hard look at the facilities that manufacture its products. It’s a tough challenge for Apple to deal with — and CEO Steve Jobs’ controversial comments don’t exactly help.

May 24, 2013: Apple begins phasing out the option to download movie trailers from its once enormously popular iTunes Movie Trailers website.

The move signals a major change in the way people consume digital content as the internet evolves. Downloads will continue to decline, as streaming services like YouTube and Netflix pick up steam.

May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a boardroom coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

May 22, 1997: Apple spins off its Newton division, creating an independent company to manage the line of personal digital assistants. Newton Inc.’s first job? Selling the MessagePad 2000 PDA, the best Newton device yet.

Apple also gave Newton Inc. a mandate to develop new technologies and market existing ones. “We have a solid business plan and a strong management team in place to optimize the value of Newton technology for corporate users and take Newton technology into a new era,” says Sandy Benett, former vice president of Apple’s Newton Systems Group and chief operating officer of the new venture.

Instead, it turns out to be the beginning of the end for the ahead-of-its-time Apple PDA.

May 21, 2010: Apple quietly ends its award-winning “Get a Mac” ad campaign. Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC.

Alongside the “Think Different” and iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended advertising blitzes in Apple history.

May 20, 1988: Apple launches AppleLink Personal Edition, a user-facing online service that lets customers connect using a Mac-style user interface.

Years before Apple will get serious about its internet efforts, AppleLink offered a glimpse of things to come. Unfortunately for Apple, it did not become quite the hit many hoped!

May 19, 2001: Apple revolutionizes the world of computer shopping by opening its first two Apple Stores. Located in Tysons Corner, Virginia, and Glendale, California, the new outlets represent the culmination of a long-term dream for Apple.

A couple of decades later, Apple will expand its retail operations to more than 500 stores in 26 countries and regions around the world. And they will become some of the most profitable retail outlets anywhere on a dollars-per-square-foot basis.

May 18, 2006: The world — and, more specifically, the Apple-watching press — gets its first glimpse of the swanky new Fifth Avenue Apple Store in New York City.

Previously hidden behind a black plastic wrapper during development, that all changes a day before the store’s grand opening. Workers remove the covering to reveal a 32-foot glass cube adorned with a floating, white Apple logo. At 10 a.m., members of the press get an exclusive tour of the new venue.

May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history of business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

May 17, 1978: Steve Jobs’ first child, a daughter named Lisa Brennan-Jobs, is born. The child of the 23-year-old Apple co-founder and his high school girlfriend Chris-Ann Brennan, Lisa’s parents are no longer a couple when she comes into the world.

Several shameful years follow in which Jobs denies paternity of his daughter, before they eventually reconcile.

May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in the company’s history.

Part of the innovative 500 series of PowerBooks, the 540c is the laptop to own in 1994. Blisteringly fast, packed with innovative features, and offering the best notebook display on the market, it’s a triumph on every level. Although for $5,539 (over $11,900 in today’s money), it had better be…