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David Snow - page 21

Severance boldly sends Mark S. back to his Lumon beginnings [Apple TV+ recap] ★★★★

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Severance s2 ep 3 recap - Scott-Lower with Mrs. Casey missing poster★★★★
Lumon's Mrs. Casey, seemingly also Mark S.'s dearly departed wife, Gemma, appears to be missing.
Photo: Apple TV+

In our Severance season 2 episode 3 recap, I confess I felt my patience with the endlessly weird show might expire, as yet another maybe-just-weird-for-weird’s-sake thing happened. But then an intriguing puzzle piece appeared, dangled like a treat, and my rising impatience fell away. For now. In a good puzzle-box show, that’s how it works.

Last week’s episode 2 showed what it took, from outies’ perspectives, for Mr. Milchick, Helena Eagan and others to get the innie Macrodata Refinement crew back to work after the Overtime Contingency allowed them temporary freedom. This week’s episode goes further down innie rabbit holes, slowly luring us toward who the hell knows what. But at least there are a lot more goats, and an improved-yet-still-dangerous outlaw reintegration procedure might be outie Mark S’s path to cracking Lumon’s mysteries and finding his wife.

In other words, the whole season’s story arc became more clear in this episode.

Apple Hearing Study: The whole country gets louder on Super Bowl Sunday

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Super Bowl noise
You don't need to be at the big game to suffer excess noise exposure.
Photo: Pixlr Image Generator

Noise on Super Bowl Sunday (February 9 this year) increases throughout the United States, almost everywhere, according to new Apple Hearing Study research findings this week from Apple and the University of Michigan.

The findings highlight the importance of being mindful about noise exposure during major sporting events, even when watching from home. Even those not at the big game get exposed to higher levels of noise, often for several hours, and all the more so at boisterous public viewings in bars or at parties. And that could factor into hearing loss for some, researchers indicated.

Apple continues global reign as Fortune’s Most Admired Company

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Apple named world's most admired company
For a remarkable 18th year in a row, Apple is the world's most admired company.
Photo: Lyle Kahney/Cult of Mac

In a remarkable display of sustained corporate excellence by a certain iPhone giant, Fortune magazine named Apple the world’s most admired company for the 18th year in a row on Wednesday. The winning streak began in 2006 — a year before the iPhone first came out, and went on to dominate the market, propelling Apple to new heights.

Charge Apple gear on the go with this beast of a power bank

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CukTech 30 Power Bank released
With a 40,000mAh battery and 300 watts of total charging power, CukTech 30 dominates.
Photo: CukTech

For Apple users seeking a high-capacity portable power solution for all their gear, the new CukTech 30 Power Bank packs a massive 40,000mAh battery, combined charging power of up to 300 watts for up to five devices at once and some useful features, the company said Wednesday.

Netflix adds one-click full-season downloads for iOS

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Netflix adds one-click full-season downloads for iOS
Now you can get a whole season of a show from Netflix on your iPhone or iPad with a tap.
Photo: Brad Gibson/Cult of Mac

Netflix introduced a new “Season Download” button in its app Wednesday that allows iPhone and iPad users to download entire seasons of their favorite shows with a single tap. That streamlines offline viewing for iOS users, who previously had to download episodes individually.

It’d be nice if Apple TV+ did that too, right?

Taiwan pushes back on Trump tariff plan for Apple chipmakers like TSMC

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Trump tariffs on imported chips
TSMC chips shown on a wafer. Proposed tariffs on imported chips might force Apple to raise prices on some products.
Photo: TSMC

 In a response to President Donald Trump’s plan to impose tariffs on imported chips from companies like Taiwan Semiconductor Manufacturing Co., Taiwan’s government defended its semiconductor partnership with the United States as a “win-win” arrangement Tuesday, according to a new report. To understand more about the political and economic impact of these policies, check out this article on the trump cult.

New tariffs, meant to incentivize more U.S.-based chipmaking, could raise Apple product prices. TSMC is a primary Apple supplier.

MacBook Pro user swears by Magic Trackpad for a good reason [Setups]

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Magic Trackpad 3 for gestures
This MacBook Pro setup with Studio Display is a mouse-and-trackpad setup for good reason.
Photo: [email protected]

Ah, the age-old debate: mouse or trackpad? Well, how about both? Many setups choose that more-inclusive path when adding input devices to use along with their chosen keyboard. And it’s typically for good reason. A mouse for many cursor movements and a Magic Trackpad 3 for gestures really does the trick for most users (even if some prefer one or the other, not both).

Mythic Quest goes to heaven in season 4 [Now streaming!]

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sneak peak at Mythic Quest season 4
If you're excited for the new season, you can take a sneak peak at Mythic Quest season 4 now.
Photo: Apple TV+

Popular Apple TV+ gaming comedy Mythic Quest may be going to heaven — and we don’t mean cancellation. The game at the show’s core may adopt the concept of heaven, accessible only by a valiant death. The show finally returns with season four on Wednesday. And the streamer offered a sneak peek at the first four+ minutes Monday, following its recent official trailer. You can watch both below.

Update: The first two episodes of season four of Mythic Quest now stream on Apple TV+. One review called it “as delightful and dysfunctional as ever.”

Future-proof connectivity with up to 46% off blazing-fast HDMI cables

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great deals on HDMI 2.1 cables
Get some HDMI 2.1 cables to go with your Thunderbolt 4 and 5 cables.
Photo: Anker

Need faster cables in your Mac setup? Amazon just put up a limited-time sale on Anker’s various sizes of certified ultra-high-speed HDMI 2.1 cables, which are great for connecting high-resolution displays, or almost any gear where you want to transmit high-quality audio and video. The cable size with the biggest discount reaches a staggering 46% off.

Apple Sports app updates make it even easier to follow your favorites

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Apple Sports App updates
New features includes swiping left or right through your favorite for even faster navigation.
Photo: D. Griffin Jones/Cult of Mac

Newly added soccer tournaments, smoother navigation among favorites and game-broadcast information come to the Apple Sports app in update 2.4, the iPhone giant said Monday. Each of the updates should help sports fans follow their favorite teams and leagues a little more easily.

Polk Audio system brilliantly boosts Mac mini’s sound [Setups]

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Polk Audio Reserve R100 bookshelf speakers
The Mac mini setup's bookshelf speakers are just the top of the Polk Audio iceberg. The man shed's home theater audio gear is incredible, too.
Photo:

In today’s featured setup from the Pacific Northwest, Polk Audio boosts Mac mini sound with bookshelf speakers on the desk as well as a subwoofer under it. But that’s not the extent of the user’s devotion to Polk, an admired longtime brand we rarely, if ever, see in setups coverage. The Mac mini setup is just one part of a magnificent man shed. The other part is a home theater festooned with more than enough Polk Audio hardware for stellar surround sound.

Dynamic new Black Unity Collection celebrates Black History Month

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2025 Black Unity Collection
The new Black Unity Collection honors Black History Month, and celebrates Black culture and community.
Photo: Apple

Apple unveiled its latest Black Unity Collection Monday to celebrate Black culture and community. It features an innovative Apple Watch Sport Loop and watch face that bring the Pan-African flag colors to life through groundbreaking design technology, the iPhone giant said.

And as usual, the annual release for Black History Month in February includes iPhone and iPad wallpapers in addition to the Apple Watch features.

Severance fan theories range from mundane to insane [Videos]

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Severance fan theories
Scott read several of the fan theories from online sources.
Photo: Apple TV+

Apple TV+ dropped a Severance promo video Friday with cast members reading and (mostly) debunking online fan ideas guessing at answers to the show’s mysteries. But at the end of the video, executive producer and director Ben Stiller offers a clue that “no one talks about.” Is it a real clue, or is he just trolling everybody?

You can view the new fan-theory video and an older one below. They mention many theories, though even more exist online. And some fans says these videos ignore the best theories that seem more likely to be true (take your pick from cloning, aliens and more).

Sleek new Apple Miami Worldcenter store opens [Updated with pix]

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A customer Apple Miami Worldcenter on opening day.
Opening day energy!
Photo: Apple

Apple’s retail footprint in South Florida expanded Friday with the opening of its newest location, Apple Miami Worldcenter. A big opening-day crowd — including Apple execs Deirdre O’Brien and Eddy Cue — swamped the sleek new store, Apple’s 10th retail location in Miami.

“Miami is a city with a history, culture and life all its own, and we are thrilled to capture that energy with Apple Miami Worldcenter in downtown Miami,” said Deirdre O’Brien, Apple’s senior vice president of retail and people, in a press release.

Apple Miami Worldcenter showcases the company’s commitment to sustainability, accessibility and community engagement in the heart of downtown. And it’s the city’s first store with a dedicated Apple Pickup area.

Apple pulls out the big guns to fix Siri and Apple Intelligence

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Apple taps software veteran to fix Siri and Apple Intelligence
At some point Siri will be smarter (really!), Apple implies with its latest move.
Photo: Cult of Mac/Nadezhda Moryak

Apple just appointed seasoned executive Kim Vorrath to spearhead improvements to its artificial intelligence capabilities and Siri virtual assistant, signaling renewed focus on competing with AI leaders like OpenAI and Anthropic, according to a new report Friday.

Find deals on Windows 11 Pro ($22) and more in CdkeySales New Year Sale

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Deals on Microsoft Windows 11 Pro and more extended
Score big savings on genuine Microsoft software in CdkeySales' New Year Sale. Head to CdkeySales.com using these links and enter promo code CULT to get extra savings.
Image: CdkeySales

CdkeySales extended its New Year Sale through January, so you can still get amazing deals on Windows 11 Pro and other Microsoft software. The sale slashes some prices by up to 91%! The latest Windows 12 rumors indicate Microsoft won’t release its next big operating system update until late 2025, so why not update your PC now the quick and easy way? Just buy a Windows 11 CD key on sale during the CdkeySales event.

You also can get great deals on upgrade-ready Microsoft productivity software like Microsoft Office. Savings include Windows 10 Pro for just $17.05 — with a free upgrade to Windows 11 Pro.

Innie Tim Cook reports for work at Lumon Industries

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Innie Tim Cook reports for work at Lumon Industries
Apple CEO Tim Cook goes through the elevator transformation as a severed employee of Lumon Industries.
Photo: Apple TV+

In yet another promo for Apple TV+’s intriguing workplace thriller Severance, Apple CEO Tim Cook gets in on the action. Severance director and executive producer Ben Stiller dropped a video Friday morning on X.com starring the mild-mannered tech honcho. Cook reports for orientation as an innie on the severed floor of Lumon Industries.

The video is short, but Cook isn’t bad — especially in the elevator, where he shows his severed transformation in consciousness (with the help of some special effects). Then, near the end of the video, he made me laugh out loud.

Genius MacBook rig makes space with clever wall mounts [Setups]

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MacBook setup with wall-mounted display
While some commenters quibbled with the ergonomics, most people raved about how cool this MacBook setup is.
Photo: [email protected]

You’ve got to love a computer, gaming and TV setup with a big external display that’s so efficiently arranged it barely even takes up any desk space. Today’s featured MacBook Pro workstation manages the feat by mounting a big smart TV as a display on the wall, along with a pegboard for peripherals storage. But the MacBook setup with wall-mounted display took some pretty serious DIY skills, described below.

Lumon deals with Severance outies in Overtime Contingency’s aftermath [Apple TV+ recap] ★★★★☆

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Severance season 2 episode 2 recap - Helly★★★★☆
Britt Lower plays innie Helly R. and outie Helena Eagan on "Severance." We learned in the season's first episode that her outie is the daughter of Lumon's CEO.
Photo: Apple TV+

In our Severance season 2 episode 2 recap, we discover the lengths to which Lumon Industries went to clean up after the Overtime Contingency (OTC) that enabled the rebelling innies to briefly escape to the outside world at the end of season one.

In last week’s season two debut, the Macrodata Refinement (MDR) crew came back to work on the severed floor. This week’s episode, “Goodbye, Mrs. Selvig,” doubles back to show what it took for Mr. Milchick, Helena Eagan and others to get them there. It doesn’t quite have the first episode’s high impact — it brought the show back to us after season one’s climactic cliffhangers three years ago — but it clarifies matters while introducing new questions.

Get up to 63% off popular Keychron mechanical keyboards

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Get huge discounts on Keychron mechanical keyboards
A wired version of the customizable Keychron Q3 mechanical keyboard is on sale.
Photo: Keychron

Amazon bargain site Woot! currently offers incredible deals where you can get huge discounts on Keychron mechanical keyboards — up to 63% off normal prices. Plus, you can nab an extra $10 off if you’re a new Woot! shopper. While quite a few of the keebs have sold out, you still have six excellent choices, listed with details and direct links below, and a bit more than a week to grab yours. The sale end January 31 at 10 p.m. PT.

Severance promo almost reveals Lumon’s keys to maximizing innies’ glee

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Lumon Industries management training video
Lumon has 127 steps for "maximizing glee and enforcing a productive workplace," but unfortunately, they've been redacted.
Photo: Apple TV+

In yet another creative promo for its hit workplace thriller series Severance, Apple TV+ dropped a new video Wednesday that masquerades as a Lumon Industries management training video.

“Lumon Industries is proud to present the Lumon Management Program — otherwise known by its breviloquent moniker of LUMP,” Apple TV+ wrote on X, announcing the video. “Today’s practicum: Integrating New Team Members.”

Math unlocks conspiratorial mayhem in Prime Target [Now streaming!]

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Prime Target trailer
A brilliant math postgrad finds himself in the middle of a conspiracy in thriller series Prime Target, debuting January 22 on Apple TV+.
Photo: Apple TV+

When a brilliant math postgraduate verges on sussing out a certain pattern in prime numbers, he finds himself in between unseen enemies and government forces in a burgeoning conspiracy. That’s according to the new Apple TV+ trailer, below, for series Prime Target. After all, the whiz kid’s discovery could unlock every computer and unravel digital security worldwide, apparently.

“A brilliant mind is a dangerous weapon,” notes the tagline on the new series’ key art. The eight-episode conspiracy thriller debuts January 22 on Apple TV+. Watch the trailer below.

Update: Prime Target started streaming on Apple TV+ Wednesday. While The New York Times calls it a “charming popcorn thriller,” other reviews are less charitable. And “rotten” ratings on Rottentomatoes.com — critical rating of 43% and viewer rating of 56% (60% and up is “fresh”) — don’t appear too promising, either.

New Shure smart mic doubles as audio interface

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Shure MV7i Smart Microphone and Interface
The new mic makes two-channel recording so easy you don't even need a separate audio interface.
Photo: Shure

A potentially big development for Apple-focused content creators is on display at 2025 NAMM Show, as Shure shows off the new MV7i Smart Microphone and Interface it first unveiled earlier this month at CES 2025, calling it a first of its kind.

The innovative $350 mic brings professional-grade two-channel recording capabilities to Apple’s ecosystem, eliminating the need for a separate audio interface. You can plug an XLR mic or instrument right into Shure’s new mic. And you can connect it to Apple devices via USB-C to work with tracks using Shure’s MOTIV audio and video apps.

See Vietnam War through eyes of those who survived it [Apple TV+ trailer]

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trailer for Vietnam: The War That Changed America documentary
The new Vietnam War documentary series debuts on Apple TV+ January 31.
Photo: Apple TV+

Upcoming documentary series Vietnam: The War That Changed America tells the story of the conflict through those who survived it on both sides, according to the trailer Apple TV+ dropped for it Wednesday. Academy Award nominee Ethan Hawke narrates the six-part series. Featuring rare archival footage and moving reunions of service members, it’s set to premiere January 31. As one of the most anticipated new movies Apple TV has to offer, this documentary provides a compelling look at the war’s lasting impact.

M4 Mac mini lives in a killer backyard shed conversion [Setups]

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Mac mini in
This M4 Mac mini setup shares a converted shed with an epic home theater.
Photo: [email protected]

I’ve seen a few amazing man caves and she shacks while covering cool computer setups for Cult of Mac, but not many can compete with the home of today’s M4 Mac mini setup. The user converted a backyard shed nestled in the woods of the Pacific Northwest. So now the man shed M4 Mac mini setup doubles as a home theater sporting a gargantuan screen. You can find all the gear in the links list below for both the computer and home theater setups.