Microsoftās $400 million plan to flood the NFL with Surface tablets hasnāt caught on too well this season. The hardware fumbled out the gate during preseason and even coaches and players have admitted the tablets are too complex to figure out, so in its latest ad for the Surface Pro 3, Microsoft has taken a page out of Beatsā marketing playbook.
The ad feels more like an commercial for NFL Stars than a tablet promotion and itās got all the elements that have made Beatsā cinematic ads great: Pre-game preparations, close ups of super-star athletes, touchdowns, and some heavy rock music.
Beats launched a similar ad for its Studio Wireless headphones, only instead of starring super-star cornerback Richard Sherman from the Seattle Seahawks, Microsoftās ad features super-star quarterback Russell Wilson from the Seattle Seahawks.
Watch Microsoftās NFL ad below and see how it compares: