Apple - page 9

Every major tech company offers training and certification programs for their solutions, including Apple. For years, it’s been common advice to pursue certifications if you’re looking to get a job in IT for the first time or to if you want to move up the IT ladder. Certifications can sometimes make up for lack of on the job experience since they provide a way of measuring knowledge. If you expend the effort to pursue certifications for technologies that you use (or have used) on the job, it’s common wisdom that they’ll give you a leg up not just in getting a job but in negotiating your salary and benefits package.

Based on that wisdom it isn’t surprising that tech training programs with a goal of getting you certified are a big business. It doesn’t hurt that some US education loan programs, including those for returning veterans, can be used to finance training classes as an alternative to college. Yet a recent study shows that some IT certifications no longer equal success and higher pay. Does this mean certifications are worthless? Yes and no. The truth is that it often depends on the certification(s) in question. With iOS devices and Macs becoming business staples, the an obvious question is… are Apple’s certifications worth pursuing?

Apple is on the brink of becoming the poster child for worker abuse. Journalists and rights organizations are starting to draw attention to the enormous contrast between Apple’s quarterly billions in profits, and the desperate plight of abused workers in China.

And the closer you look, the uglier this issue gets. And it threatens to damage Apple’s long-term prospects for continued growth and success.

Here’s the problem, and also what Apple can do about it.

Psychotherapist Marcos Quinones has got streamlining a one-man office down to a science.

Quinones, a former software developer, is a New York City-based cognitive behavioral therapist and licensed clinical social worker who runs his entire office on Apple gear.

He credits the iPad with making a big impact in the smooth running of his sole practice.

As part of our continuing series about businesses using the iPad, he shares a few key apps that help him process payments and help with patient records, saving time and money.

Comparing uprisings in the Middle East to what happens when a manager brings his or her own iPhone to work seems like a bit of a stretch, but IT executives say the effect has provoked a similar shake-up.

The people (read: employees) have brought about a groundswell of change in the corporate world by opting to bring-your-own-device (BYOD) and choosing their own apps. This has upended the “regime” of IT departments, who used to be able to control what devices employees used and what ran on them.

Apple’s most direct competitor in the future won’t be Microsoft or Google, but Amazon.com.

With the release of the Amazon Kindle Fire, Amazon.com declared war directly on Apple’s core business model, which is to sell integrated solutions for the consumption and creation of digital content.

Starting Thursday, Apple strikes back.

Oliver Bussmann, CIO of SAP, makes an unlikely cheerleader for Apple’s iPad — but one who is bound to get noticed. (If you’re now picturing him in a varsity sweater shaking pom-poms, sorry).

But Bussmann is unabashedly enthusiastic about Apple’s magical tablet computer.
SAP deployed some 14,000 iPads to employees last year, making the stodgy German business management software colossal the second largest corporate iPad user worldwide. (Korea Telecom handed over 30,000 to its workers).

“It’s an exciting time. The line between consumer and corporate is fading and we’ve been aggressive in regards to the iPad,” he said. “There’s a  huge opportunity to be in driver’s seat.”

So by now you may have heard that Nikon’s flagship pro D-SLR, the D4, is real and will be on the floors of CES. The new features of this new drool-worthy machine are numerous, but one that immediately caught my eye was its ability to be controlled remotely by an iPhone or iPad — wow! I don’t think anyone saw that coming.

A famous Apple campaign goes: “Here’s to the crazy ones.” Of course the crazy ones usually get institutionalized. And that’s exactly what has happened to Apple. It seems that in recent weeks, Apple has been or announced plans to be, institutionalized.

Apple, which represents the newest of the new, both aesthetically and technologically, is embracing the old. Here’s what I’m talking about.

Westboro Baptist Church vs. Cupertino

We could subtitle this the “Steve Jobs” edition, his death in October gave rise to any number of oddball tributes and events. The most disturbing? The hatefulcrazy congregation of Westboro Baptist Church staged a series of protests in an attempt to mar Jobs memorials held in Apple’s home town on Oct. 19. The Kansas-based group announced via iPhone that they would stage a hate fest. True to form, they held up their nasty banners outside the Apple campus and at Cupertino High but were met with counter protesters determined not to let them ruin the day.

In September of 2010, I wrote a column in this space deflating the idea that Apple would ever make and sell a wristwatch.

I still think my reasoning was sound. But I didn’t know then what I know now. Specifically, two Apple technologies have become central to Apple’s long-term strategy. These two products — Siri and iCloud — change everything.

And because of this new information, plus a few new things we’ve learned about Apple in the past year, I’m completely reversing my opinion. I now believe the current rumors that Apple is getting into the wristwatch business.

I even think we can accurately imagine what Apple is likely to do in the wristwatch department.

The United States International Trade Commission (ITC) has ruled in favor of Apple and declared a ban on the import of many HTC devices in the US, including flagship phones like the Sprint Evo 4G and Verizon Droid Incredible. The ruling would effectively end HTC’s business in the US.

After a lengthy back-and-forth between the two companies, the ITC has ruled that HTC infringes on two of Apple’s patents. Should the President of the United States decide to let the decision pass through, the ban will be put into effect on April 19, 2012. HTC plans to implement “alternate solutions” to combat the ruling.

If you have a micromanaging boss, watch out. GPS Punch! is a new iPhone app that promises to “track employee attendance in business situations.”

And what are those situations? The free app says it can use the iPhone’s GPS to “eliminate slacking off” as employees are on sales trips, since managers can see where their employees are and track their moves. It follows those sales employees on the road, ostensibly boosting sales calls by monitoring location history, so you can’t hole up in a cafe somewhere instead.

Those road warriors can now get the “punch” from babysitting bosses in Japanese and English. (An Android version of the app is next up, they say.)

I waded into the mob at my tiny, local Apple store recently and actually heard someone say: “Wow: It’s like Grand Central Station in here.”

This Friday, the real “Grand Central Station,” which is actually called Grand Central Terminal, will itself become an Apple Store.

Of everything Apple has ever “shipped,” I think the store at Grand Central will be the greatest. Here’s why.

Jundiaí, Brazil – Foxconn’s iPhone and soon-to-be iPad factory about 45 miles north of Sao Paulo is an open secret; despite all the conjecture, it’s exactly where it’s supposed to be and three curious reporters had no problems poking around.

On Oct. 31, the Brazilian telecommunications document agency ANATEL issued the OK for Foxconn to start producing mobile phones for Apple. Although the government started talks for a Foxconn plant back in April 2011, this was the first official document wedding Apple’s name with Foxconn in Brazil. After reading about the news in the Sao Paulo daily Folha, I spent about 20 minutes fudging around with my minimal Portuguese to track down the document with the exact address on the agency’s website.

Curious to see what was actually at that address, I asked (well, pleaded with) MacMais editor Sérgio Miranda to drive me there. He and Alessandro Salvatori from Blog do iPhone agreed to spend the day taking me on a wild goose chase.

Sao Paulo, Brazil – Apple’s restrictive control measures and policies will ultimately fail, according to Linus Torvalds.

“Technologies that lock things down tend to lose in the end,” said Torvalds at the keynote of LinuxCon Brazil. (Cult of Mac is reporting from Sao Paulo; come to our Nov. 20 meetup for a chance to win a signed copy of the Brazilian edition of Leander Kahney’s “Inside Steve’s Brain.”)

If the U.S. makes it easier for tourists to enter the country, more of them will come to spend their money – especially on electronic gadgets, Fox News maintains.

They make the case for iPad buyers from Brazil, one of the world’s fastest-growing economies. Despite the evidence that they’ll be soon making iPads and iPhones there, nightmarishly high tariffs still make the U.S. a better place to buy Apple products. (By the way, Cult of Mac will be in Sao Paulo Nov. 20, come say hi and talk about all things Apple in Brazil).

Love this portrait of Apple co-founders Steve Wozniak and Steve Jobs silhouetted in an old-school Apple logo.  It brings to mind the early days of the Cupertino company and its humble beginnings.

It’s the handiwork of Laurent Bourrelly who was inspired by Jonathan Mak’s iconic black-and-white image of Jobs that spurred a media storm.

“I thought Woz deserved as much props as Jobs,” he said.

Let’s hope this re-imagined logo ignites less controversy.

Via Flickr

Oi paulistanos! Cult of Mac writer Nicole Martinelli will be in Sao Paulo and looking to talk all things Apple with you, especially the local scene.

Fragmentary and occasional reports suggest that Apple has been negotiating with China Mobile for three years without reaching a deal over official support for iPhones on the carrier’s network.

The sticking point: China Mobile wants a percentage of app revenue.

Many US pundits have written that Apple should bend over and do whatever China Mobile wants. Why? Because China Mobile is so ginormous that Apple could make a killing from all those new customers, even if it shared app revenue.

I think they’re flat-out wrong. Apple should hold firm, and refuse to make an exception for China Mobile. Here’s why.

Microsoft opened doors on its first retail store in Northern California just a few steps away from an Apple store.

Apple employees at the Westfield Valley Fair mall in Santa Clara must have had a strong sense of  déjà vu watching people camp outside waiting for the doors to open on Microsoft’s 4,000-square-foot shop today. The proximity is unlikely to go unnoticed, since the mall is about 7 miles away from Apple’s Cupertino headquarters.

“I feel bad for those guys in Apple,” said Blake Contreras, a 12-year-old from San Jose who stayed overnight so he could be first in line for the grand opening. “Microsoft’s having this big party and the Apple employees just have to sit there and watch.”

A high school in Bulgaria is reportedly going to dump Lenin as its namesake for Steve Jobs. And if it does, it probably won’t be the first school named after the Apple co-founder.

If reports are to be believed, a technical secondary school in Bulgaria would topple communist politician Vladimir Ilyich Lenin as its namesake in favor of the symbolic innovation and insight offered by Steve Jobs. (Or a famous scientist. The decision hasn’t been made, yet.)

Microsoft allegedly aborted a deal with a Swedish mobile blogger because he uses an iPhone.

Toni Johansson, at the helm of site winMobile.se, said that responding to an email with the “sent from my iPhone” signature cost him a funding deal from Microsoft. As a result, he’s closing the site.

A few years ago, everything was peaceful in the Valley of Silicon. The relationship between Apple and Google was cozy and friendly. The two rising and dominant superpowers pursued compatible, non-overlapping businesses, for the most part, and helped each other fight mutual competitors like Microsoft, Amazon and others. Google’s founders worshiped Steve Jobs. Eric Schmidt was on the Apple board.

But then Google recklessly chose to attack Apple head-on with Android.

The future of Apple’s most profitable businesses will run iOS, including iPods, iPhones, iPads and probably laptop and desktop systems of the future — not to mention TV. Google’s decision to compete head-on with Apple for multi-touch platforms ended the alliance.

Steve Jobs took it personally, and told biographer Walter Isaacson that he was “willing to go thermonuclear war on this.”

But what did he mean by that?

A handy way to link up with friends? You bet. Evil? Quite possibly. Lame? That’s what a friend of mine thought. Find My Friends, Apple’s newest app, is a new location tool that can be used to great effect — or become one huge, scary headache.

Here’s an FAQ with all you need to know about navigating safely through the app.

https://www.youtube.com/watch?v=T6kZ89OzsPY

The iPhone 4S arrives in Italy today – along with another 22 countries – and the Italians are so into it, they are apparently standing in orderly lines to get it.*

Outside the Roma Est store in the country’s capital, however, Apple employees went on strike.